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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Clearwater DriveMount Pleasant, SC Street Address
Cell: PHONE NUMBER AVAILABLEEmail: EMAIL AVAILABLEUnited States CitizenPROFESSIONAL PROFILEAward-winning HEALTH COMMUNICATIONS SPECIALIST and Federal Contractor to the CDC with fourteen years of experience planning, evaluating, and implementing diverse health communication and marketing activities designed to reach broad national audiences. Top record of performance developing appropriate public health messages using a wide range of communication and marketing principles, methods, theories and techniques, including strategic digital and social media, web site development, brochures, pamphlets, news releases, scripts, articles, videos, and podcasts. Demonstrated skill in developing, testing and disseminating science- and audience-based products, tools, and messages. Proven ability to manage health communication and marketing audience research and program evaluation. Bilingual, with equally strong English and Spanish oral and written communication and presentation skills. Skilled in public health promotion, education and communication, social media project management, and public health emergency response communication. Strong team leadership, research and quantitative/qualitative analytical skills. Consultant and Subject matter expert(SME) on the analysis, development and translation of public health communications for Hispanic audiences.CDC HEALTH COMMUNICATIONS EXPERIENCE includes projects for the Division of Overdose Prevention, the Division of Unintentional Injury Prevention (DUIP) at the National Center for Injury Prevention and Control; the National Center on Birth Defects and Developmental Disabilities (NCBDDD); the National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP); the National Institute for Occupational Safety and Health(NIOSH); the National Center for Immunization and Respiratory Diseases; and the National Center for Emerging and Zoonotic Infectious Diseases. SUMMARY OF CORE COMPETENCIES: Foundations in Health Communication and Marketing; Strategic Planning and Implementation; Project Management; Audience Analysis and Segmentation; Channel Identification and Selection; Risk Communications; Web Presentations; Message Development and Testing; Project, Product and Service Evaluation; New and Emerging Media; Message Development and Testing; and Networking and partnership-building skills. PROFESSIONAL EXPERIENCEHEALTH COMMUNICATIONS SPECIALIST, 10/2014 to 06/2021 2M Research; Synergy America Inc, McNeal Professional Services & Carter Consulting; Contractors to the Center for Disease Control and Prevention (CDC); Division of Unintentional Injury Prevention (DUIP); National Center for Injury Prevention and Control Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 2 of 1010 Glenlake Pkwy, suite 130. Atlanta, GA 30328Annual Salary: $98,000; 40 Hours/weekSupervisor: Marcus Martin, 855-328-1611.DEVELOP, IMPLEMENT AND MANAGE NATIONAL HEALTH COMMUNICATION AND MARKETING ACTIVITIES for the CDCs Division of Overdose Prevention (DOP) and the Division of Unintentional Injury Prevention (DUIP) at the National Center for Injury Prevention and Control. Create and disseminate informational and educational health communications materials in a variety of formats to reach broad national audiences and enhance understanding of injury prevention programs. Provide expert guidance to DUIP and DOP senior management on development and dissemination of communications, marketing, and digital and social media strategy and content to achieve DOPs and DUIPs health communication and marketing program goals and objectives. Develop materials that are consistent with program objectives and based on communication and marketing theory and principles. Plan, apply, and evaluate various communication science and marketing techniques to achieve optimal program results and promote positive health outcomes. Coordinate and conduct activities related to long- and short-range planning; program and project development, implementation and evaluation; audience research. Guide the development, testing, and disseminating scientific information and audience-based products, tools, and messages (i.e., via written, electronic, and audiovisual formats). Provide consultation and technical assistance to internal and external groups concerning health communication and marketing programs, projects, and strategies. SERVE AS A HEALTH COMMUNICATION AND MARKETING CONTENT EXPERT AND ADVISOR throughout the CDCs Vital Signs process. Guide development, testing, and dissemination scientific information and audience-based products, tools, and messages (i.e., via written, electronic, and audiovisual formats). Ensure brand and identity standards are met and clearance processes are followed. Support health communication and information dissemination efforts for assigned programs. Review, edit, and clear communication and marketing materials and presentations. Gather data and develop products such as fact sheets, program briefings, Questions and Answers, program summaries, Web pages, and program-in-briefs. Strategically use electronic health communication and marketing channels to increase the impact of science-based health information and interventions. Apply knowledge of public health terminology and the ways in which public health programs and strategies work at local, state, federal, and international levels to identify information gaps, needs and opportunities. WRITE AND DISSEMINATE INFORMATIONAL AND EDUCATIONAL HEALTH COMMUNICATIONS MATERIALS on a wide range of unintentional injury prevention topics, including elderly falls, prescription drug overdose (marijuana project coordinator), childhood injury, motor vehicle safety, and fire safety. Create and update website content, articles, fact sheets, and other communications materials, as defined by DOP, DUIP and CDC. Incorporate plain language to clearly communicate information and technical data on unintentional injury topics. Write, post, monitor and update content on a variety of digital channels, including social media. Develop and disseminate materials to a variety of audiences to enhance the understanding of injury prevention programs.Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 3 of 10CONDUCT AND MANAGE AUDIENCE RESEARCH AND PROGRAM EVALUATION ACTIVITIES for health communication and marketing. Analyze current context or situation(including Web analysis); identify gaps in knowledge about audiences, collect feedback from consumers, monitor channel use (such as website and public inquiry systems), and the use of communication materials and media coverage.LEVERAGE MASTERY OF COMMUNICATION AND MARKETING PRINCIPLES, theories, practices, and techniques to develop materials that are consistent with program objectives, based on communication and marketing theory and principles, and targeted to reach diverse audiences and population segments. Plan and apply communication and marketing techniques to achieve optimal program results and promote positive health outcomes, such as motor vehicle safety and prescription opioid overdose prevention. Analyze health issues to determine how to best communicate the information to target audiences. For example, communicating heroin overdose prevention to states differs from communicating information on car seat use to parents. Ensure health communication activities are based on accepted theory, principles, methods, and practices, such as the development of the state-specific cost of motor vehicle-related death fact sheets.MANAGE HEALTH COMMUNICATION PROJECTS AND TEAMS: Develop, plan, organize, and execute diverse communications projects and manage project teams with as many as thirteen members. Apply best practices in project management and strong organizational skills to manage multiple projects simultaneously. Develop detailed project plans, with actions required, team assignments, requirements, and due dates. Maintain timelines, project quality, and documentation. Communicate project status to relevant stakeholders. MOTOR VEHICLE SAFETY (MVS) PROJECT TEAM: Worked with the MVS team and SMEs to create data bites, infographics, and promotional materials for all MVS releases. Wrote articles for CDC Connects and fact sheets and updated content on MVS web pages. DEVELOP, TEST AND DISSEMINATE SCIENTIFIC INFORMATION and audience-based products, tools, and messages to achieve optimal program results, promote positive health outcomes, and achieve program goals. Apply plain language and clear communications principles in the development and review of messages and materials. Translate and disseminate scientific data and information into actionable, plain language for digital, written, electronic, and audiovisual formats. Coordinate with others on health media production and health communication and marketing activities, such as the development of promotional materials and graphics for traumatic brain injury research and the HEADS UP initiative for use on social media channels.MANAGE AND REPORT ON AUDIENCE RESEARCH AND PROGRAM EVALUATION ACTIVITIES: Conduct and manage audience research and the evaluation of health communication and marketing activities and health issues to determine the best communications method to reach target audiences. Integrate research and evaluation results into the planning, development and revision of health communication and marketing strategies and messages. Monitor and evaluate channel use, such as website, social media, and public inquiry systems; communications materials use; and media coverage.Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 4 of 10RELY ON STRONG ORAL COMMUNICATION AND INTERPERSONAL SKILLS to establish and maintain effective working relationships with team members and staff across multiple CDC Centers to coordinate health media production, communication and marketing activities. Work closely with subject matter experts (SMEs) to plan, develop, implement and evaluate information and educational materials for intended audiences, both targeted and national. Present health communication briefings to various groups. INTERNAL AND EXTERNAL HEALTH COMMUNICATION LIAISON: Provide consultation and technical assistance to internal and external groups on health communication and marketing programs, projects and strategies. Deliver briefings, reports, documentation, and informal and formal presentations on the results of research and evaluation activities to stakeholders. KEY CONTRIBUTOR TO THE FOLLOWING AWARD-WINNING HEALTH COMMUNICATION PROJECTS:+ VITAL SIGNS: TODAYS HEROIN EPIDEMIC, Project Team: Wrote all communications materials including press releases, social media content, and letters to partners. DUIP used Web and social media analytics to measures content performance and key data. Also played key role revamping the Prescription Drug Overdose (PDO) website.+ RESULTS: Within 30-days communications resulted in 1,732 news articles (potential reach of 2.7 million); $4.9 million in advertising equivalent media coverage; 61,052 in web traffic ; 2,472 posts on multiple social media networks (potential reach of 44.2 million); Twitter chat(#HeroinChat), potential reach of 53.7 million; and Google Ads: 4 million impressions.+ AWARDS: The team won NCIPC and CDC Honor Awards for Excellence in Use of Plain Writing Act for Vital Signs; and also a Plain Writing award for the PDO website.+ Nominated for the NCIPC Honor Award for Excellence in Use of Plain Writing Act for The MVS State Fact sheets.BILINGUAL PUBLICATIONS ANALYST, 9/2013 to 10/2014Northrop Grumman (CDC Contractor)2800 Century Parkway, Atlanta, GA 30345Annual Salary: $68,314.00; 40 hours/weekSupervisor: Andrea Speights, 404-679-9260. Yes, may contact CONTRIBUTED TO DIVERSE, HIGH PRIORITY HEALTH COMMUNICATION AND MARKETING PROJECTS to support achievement of the CDCs national health communication and strategic marketing goals and objectives. Translated and adapted materials for national health communications to serve the health literacy needs of U.S. Spanish-speaking audiences. Managed multiple projects simultaneously, balancing competing priorities, to assure deadlines were met. Maintained outstanding relationships with all CDC clients. Ensured health communication activities were based on accepted theory, principles, methods, and practices. DEVELOPED, WROTE, EDITED AND TRANSLATED HEALTH COMMUNICATIONS MATERIALS AND MULTIMEDIA CONTENT into Spanish, to include CDC websites, fact/information sheets, PowerPoint presentations, questionnaires, surveys, consent forms, journals articles, brochures, manuals, graphics, CIO publications, scientific reports; and to Candidate's Name Cell: 270-535-7349 EMAIL AVAILABLE Page 5 of 10support multimedia development, such as videos, podcasts, and voice overs. Translated information for public health emergencies for Hispanic populations in the U.S. Applied plain language and clear communications principles in the development and review of messages and materials. Responded to public inquiries in Spanish. STRATEGICALLY USED SPECIALIZED SYSTEMS AND SOFTWARE, including SDL TRADOS, a computer-aided translation tool, to provide a common platform for translation of documents in multiple formats. Updated terms in the MLS team glossary for sharing internally and externally with sources working on CDC projects. LEVERAGED TECHNICAL KNOWLEDGE OF COMMUNICATION AND MARKETING PRINCIPLES, methods, theories, practices and techniques in print, software, electronic communication and advanced copywriting, proofreading and visual communication skills to monitor and provide feedback on materials produced by CDC in other languages. EVALUATED AND RECOMMENDED STRATEGIES FOR REACHING TARGET AUDIENCES: Consulted with the MLS Team leader and team members on health communication and media relations issues. Reviewed the effectiveness of CDC materials in Spanish to assure the language was appropriate for the target audience and would effectively communicate the desired information. Reviewed webpages for best practices for web production and public information dissemination. Ensured brand and identity standards were met and clearance processes were followed. Provided back-translations to verify the accuracy of the translations.DATA TRACKING AND RECORDS MANAGEMENT: Maintained accurate records of all work performed for CIOs, including ad hoc and web requests, and developed weekly reports for the Team Leader using Create-it.PARTICIPATED IN CDC MLS TEAM MEETINGS to develop workflows to improve the effectiveness of services provided by the team.KEY PROJECT AND ACCOMPLISHMENTS:+ Coordinated recording of the first Spanish-language version of the CDC podcast series, including auditioning children for voice-overs.+ Developed the CDCs first Spanish social media messaging, including CDC en Espaol Facebook, en Espaol Twitter, and CDC-INFO Spanish.+ Translated content and certified materials for the Spanish websites of five national CDC public health organizations, including the National Center on Birth Defects and Developmental Disabilities (NCBDDD), which had over 44,000 page views one month in 2011; the NCHHSTP(National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention), which recorded 14,005,909 views in 2001 for the TB site in Spanish; for the development of CDCs diabetes Spanish website; and the National Institute for Occupational Safety and Health (NIOSH), which featured 200 NIOSH publications distributed to NIOSH customers in South America.+ Evaluated best practices for web production and public health information dissemination and provided recommendations to enhance the CDCs Spanish website. Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 6 of 10+ Provided linguistic services and reviewed content for the Spanish version of CDC.gov/cancer. The website reached 52,720 page views in 2011.COMMUNICATIONS SPECIALIST II, 04/2012 to 9/2013McKing (CDC Contractor)2900 Chamblee Tucker Rd Chamblee, GA 30341Annual Salary: $74,006; 40 hours/weekSupervisor: Joe Durbin, (770)-220-0608. Yes, may contact CDC HEALTH COMMUNICATION AND MARKETING CONTENT ADVISOR AND CONSULTANT: Provided technical expertise and consultation to the CDCs Multilingual Services Team Leader (MLS), Division of Creative Services, Office of the Associate Director for Communication (OADC), and team members on diverse health communication and media relations issues to assure translations were delivered in the appropriate target language. Ensured health communication activities were based on accepted theory, principles, methods, and practices.MANAGED AND CONTRIBUTED TO DIVERSE HEALTH COMMUNICATION AND MARKETING PROJECTS to support achievement of the CDCs national health communication and strategic marketing goals and objectives. Translated and adapted materials for national health communications to serve the health literacy needs of U.S. Spanish-speaking audiences. Participated in marketing strategic planning and on-going evaluation of the CDC web sites in different languages. Nurtured internal and external partnerships to plan and implement national campaigns, including public health materials targeted at U.S./Mexico border communities. CONDUCTED RESEARCH AND PROGRAM EVALUATION ACTIVITIES OF DIVERSE HEALTH AND MARKETING COMMUNICATIONS including CIO publications, web pages, graphics, videos, and other materials produced by CDC for other cultures. Recommended changes to enhance and improve content.WROTE AND REVISED TRANSLATIONS IN ALL TYPES OF COMMUNICATIONS MATERIALS to maximize clarity and assure appropriate reading level. Ensured health communications were compliant with approved language standards and cultural relevance. Edited and translated materials identified by the MLS team as high priority for the CDC. Periodically updated Translation Memories and Glossaries (Term bases). LEVERAGED STRONG COMMUNICATIONS SKILLS AND KNOWLEDGE OF COMMUNICATION AND MARKETING principles, methods, theories, practices and techniques to interface regularly MLS team members to discuss and approve terminology, work plans, language standards, and policies and guidelines. Provided subject matter expertise and leadership for solving complex translation challenges. Recommended strategies for the delivery of translations and to ensure use of appropriate target language. Performed mystery calls to CDC INFO to evaluate the service provided in Spanish by contact personnel. Recorded and supported recording of more than 40 podcasts in Spanish. Coordinated with others on health media production (e.g., graphics, broadcast production); marketing campaigns and activities, Candidate's Name Cell: 270-535-7349 EMAIL AVAILABLE Page 7 of 10publications, electronic health communication and marketing activities (e.g., web, podcasts); and partnership and strategic alliances.KEY ACCOMPLISHMENTS:+ Developed a comprehensive understanding of public health messaging for ethnic audiences and knowledge of communication and marketing principles, methods, theories and techniques. BILINGUAL HEALTH INFORMATION SPECIALIST, 03/2010 to 04/2012 Danya International, Inc. (CDC Contractor)9 Corporate Blvd NE, Atlanta, GA 30329Annual Salary: $52,000; 40 hours/weekSupervisor: Patrick Daly, (404) 679-7900. Yes, may contact. MANAGED RESEARCH, PROGRAM EVALUATION, CONTENT MANAGEMENT AND TRANSLATION ACTIVITIES FOR THE CDCs health communication and marketing programs. Researched, developed, implemented, evaluated and translated informational and educational materials into Spanish to achieve the CDCs communication and marketing goals and objectives. Conducted research to support future initiatives. PRIMARY POINT OF CONTACT TO CDC PARTNERS ON HEALTH SERVICES PROGRAMS AND INFORMATION: Leveraged strong bilingual verbal and written communications skills to respond via Live Chat, e-mail and phone to as many as 20 inquiries daily from Health Care Professionals and CDC Partners regarding CDC guidelines and recommendations about HIV/AIDS, STDs, viral hepatitis and TB. Supported stakeholder communications by managing distribution of special email announcements from divisions within the CDC NCHHSTP.CONTENT MANAGER, CDC NATIONAL PREVENTION INFORMATION NETWORK(NPIN) EN ESPAOL WEBSITE: Researched and selected content from CDC partner websites targeted to health professionals for inclusion on CDC NPIN en Espaol. Monitored Prevention News Articles sent daily from subcontractors and select articles suitable for positing on the(NPIN) en Espaol.MONITORED INCOMING COMMUNICATIONS; PREPARED RANGE OF REPORTS AND WRITTEN COMMUNICATIONS: Monitored, tracked, and reported statistics on total incoming calls and emails received from Health Care Professionals and CDC partners. Utilized Word, Excel, and PowerPoint to compile data and to write, edit, format, and assure quality content for a variety of reports, publications, white papers, and other products. KEY ACCOMPLISHMENTS:+ On team that created site to commemorate 30 years of HIV/AIDS, which included space for the public to share their experience with HIV. Helped with content creation and moderated the site by reviewing posted or added content to ensure it was appropriate. CONTENT MANAGER / TRANSLATOR, 07/2006 to 03/2010McKing (CDC Contractor)Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 8 of 102900 Chamblee Tucker Rd, Chamblee, GA 30341Annual Salary: $47,000; 40 hours/weekSupervisor: Joe Durbin, 770-220-0608. Yes, may contact PLANNED, DESIGNED, MANAGED AND SUPPORTED DIVERSE HEALTH COMMUNICATIONS PROJECTS FOR THE CDC as a Content Manager and Translator for McKing, a CDC contractor. Independently managed diverse health communication and marketing projects targeted to a Spanish-speaking public, ranging from email subscription services to web content development and websites reviews. PREPARED A WIDE VARIETY OF COMPLEX WRITTEN DOCUMENTS including project plans, progress reports, and strategic and tactical marketing plans. Coordinated and developed long- and short-range planning documents for health communication and marketing activities and campaigns. Utilized Word, Excel, PowerPoint and a variety of technical design tools, such as SDL Trados, InDesign and Adobe Professional to create written communication products. COMMUNICATED DAILY, ORALLY AND IN WRITING WITH INTERNAL AND EXTERNAL STAKEHOLDERS, including CDC staff, other team members, and senior executives. Worked closely with the Division of Emergency Operations (DEO) during H1N1 outbreak. Provided translations and managed web content in Spanish 24/7. MANAGED SPANISH CONTENT FOR FREE EMAIL SUBSCRIPTION SERVICES FOR CDC.GOV using GovDelivery, which enabled site users to receive notifications by e-mail in Spanish when new information was available.TRANSLATED CDC DOCUMENTS INTO SPANISH FOR DISSEMINATION TO THE PUBLIC: Translated documents for CDC en Espaol, including NIOSH, PHIL, Weekly Features, Data and Statistics, Preventing Chronic Diseases Journal, MMWRs, HIV, STD, Cancer, H1N1 and Seasonal flu, ADHD, CDC TV, Podcasts, Diabetes, Folic Acid, Jaundice, Lyme Disease, Salmonellosis, Emergency Response and E. Coli.KEY PROJECTS AND ACCOMPLISHMENTS:+ GOVDELIVERY: Managed the translation, localization and testing of the entire GovDelivery System and USA.gov; a digital marketing platform for public sector organizations to promote usage of services, enhance public awareness, and increase the contributions and involvement of citizen communities. Translated content for updates and alerts into Spanish.+ CDC HOME PAGE: Collaborated with the CDC Features Workgroup to make decisions on features for this important web page. Created a CDC home page feature in English describing CDCs global activities.+ DEVELOPED THE ANNUAL CDC HEALTH CALENDAR and translated annual health observances into Spanish.EDUCATIONMasters of Medical and Public Health TranslationsUniversity of Jaume I, Spain, Valencia, 2008Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 9 of 10Education; Profesorado de inglsInstituto Superior Particular Incorporado No 9123 San Bartolom, Argentina, Rosario, 2002 COURSEWORK, LICENSURES AND CERTIFICATIONSTranslation Certification (Spanish to English/English to Spanish), Georgia State University, Atlanta, GA; 2007JOB RELATED TRAININGIntroduction to InDesign, Certificate of Completion, Atlanta GA 2013 George Washington University and Georgetown, Center for Applied Linguistics: Brain and Language for Language Teachers, 2005; Foreign Language and the Inclusion Classroom (2005) University of Maryland: ACTFL Oral Proficiency Interview Training, 2004 International Translation Conference on Health Sciences, 17 and 18 October, 2008 (Facultad de Ciencias Sociales e Humanas, Portugal)IV Jornadas Cientficas y Profesionales de TREMDICA 22, 23 y 24 de octubre de 2009(Facultad de Mlaga, Spain)American Translators Association (ATA) Annual Conference, 2006 to 2010 Atlanta Association of Interpreters and Translators (AAIT), Annual Conference, 2007 LANGUAGESFluent in Spanish Advanced (Spoken, Written, Read) AFFILIATIONSMember, CDCs Latino/Hispanic Health Work Group (LHHWG) PROFESSIONAL PUBLICATIONSLiterary translation: Me robaron a mi mejor amiga (My Best Friend Thief by Laurel-Ann Dooley).ADDITIONAL INFORMATIONCOMPUTER SKILLS: InDesign, Preditor; CMS Citrix, SDL Trados, Dreamweaver and Microsoft Office (Word, Excel, PowerPoint, Access, OneNote, Outlook). ADDITIONAL WORK EXPERIENCESUBSTITUTE PROFESSOR, Mercer University, College of Pharmacy and Health Sciences, Atlanta, GA; 01/2012 to 04/2012WEB PRODUCER, CNN, Atlanta, GA; 06/2008 to 12/2010 SPANISH TEACHER, Atlanta International School, Atlanta, GA, 10/2004 to 06/2006; and Candidate's Name Cell: PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 10 of 10Lighthouse Academy, Fredericksburg, VA, 08/2003 to 06/2004 HONORS AND AWARDSCertificate of Appreciation, for Assessing the Effectiveness of Trivalent Inactivated Influenza Vaccine in Preventing Hospitalizations among Children, CDC/Connecticut Emerging Infections ProgramCCHIS Directors Awards H1N1 Response Efforts, 2009 Certificate of Participation: CDC 2009 Novel Influenza A (H1N1) Response Certificate of Participation: A Health Education Research Agenda for Eliminating Health Disparities: Advancing Translation and Dissemination, CDC VOLUNTEER LEADERSHIPCompleted training to become a CDC Ambassador; a volunteering program to share CDC messages with community organizations and schools. |
