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Click here or scroll down to respond to this candidateCandidate's Name
Integrated Media Strategy DirectorStreet Address PHONE NUMBER AVAILABLE EMAIL AVAILABLELINKEDIN LINK AVAILABLEPROFILEDynamic, creative, and passionate strategic marketer, deep-rooted in research and analytics. Committed to developing robust, strategic integrated, omni-channel media and marketing strategies that yield significant results and ROI for clients. Recognized for surpassing expectations and pushing boundaries, I utilize my skills to provide inventive and strategic solutions customized to client goals and objectives. As a high-performing Client-interfacing Lead, I have a proven history of consistently building trust and confidence with clients through clear communication, authenticity, and top-notch work quality. Strong, inspiring team leader with collaborative DNA.SKILLS I have 25+ years of media marketing, and plan, design and implement high-impact integrated media strategies that effectively reach target audiences (B2C & B2B), managing media budgets to ensure maximum ROI, and forge strategic partnerships to enhance and impact media presence and amplify goals I utilize consumer rich analysis to develop and execute unified media strategies that seamlessly integrate paid, earned, and owned channels, ensuring consistent messaging and optimal audience engagement across all platforms to deliver omni-channel plans across Search, Social, Programmatic Display & Video as well as Traditional Media strategies such as TV/Digital TV/Radio, OOH/Digital OOH I stay abreast of media trends and technological advancements, adapting and innovating media strategies to maintain competitiveness and relevance in the digital landscape I have a strong ability to execute pitches and strategy projects I work collaboratively with ad/ops to build-out and prepare media reporting templates which defines clear, measurable KPIs that are tailored to each campaign's objectives, ensuring alignment with overall business goals I am fluent in analyzing data with a variety of data tools and measurement plan experience, and work cross functionally, with account/creative teams to review analytics and provide in-depth weekly/biweekly/monthly & quarterly analysis I develop comprehensive media reporting analysis to track campaign performance across all channels, utilizing real-time data to provide actionable insights and detailed mid/post campaign analysis for continuous improvement I work with SMEs/Specialists to determine specific optimization strategies based on real- time data, adjusting media placements, channel focus, and budget allocation to enhance campaign performance and maximize return on investment (ROI) Authentic, trusting relationships formed directly with clients, built on advisor guidance Experienced in managing people, and serve as a mentor across the department Implement a dynamic social media strategy across platforms to engage audiences, share insights, and foster community. EXPERIENCEDirector, Integrated Media Planning Nov 2022 - Nov 2023 Mediate.ly (A division of Digital United), West Palm Beach Clients/Industries: Banking/Newtown Savings Bank, Higher Education/NYIT, Healthcare/Rochester Regional Health, Manufacturing & ESG/Stanley Black & Decker (B2B) Orchestrated end-to-end media operations across diverse sectors, driving a 45% revenue increase through enhanced efficiency Developed and refined channel-specific omni-channel strategies, aligning with organizational goals in collaboration with key stakeholders Collaborated cross-functionally with Digital Strategists, Analytics, and Account Service to deliver advanced analytics reporting and achieve substantial cost savings through strategic negotiations and audience segmentation insightsDirector Strategy & Planning June 2019 Nov 2022Pace Branding & Marketing, West Palm BeachClients/Industries: Luxury/Commercial Real Estate/Amrit, Higher Education/Broward Health Led comprehensive media operations for diverse clientele spanning Luxury Real Estate and Higher Education sectors achieving outstanding results: Orchestrated successful Luxury Real Estate acquisition campaign, generating +628.5% monthly ROI, and optimizing CPLS by 40% Implemented effective Higher Education Enrollment strategies, delivering consistent +6% increase YoY of Enrollment alongside 50%+ CPL reduction YoY Spearheaded analytics-driven insights and campaign optimizations: Directed weekly/monthly Analytics reporting leveraging IP-Level insights for real-time optimizations and impressive ROAS Facilitated seamless Agency/Client campaign setup, KPI development, and cross-channel attribution to enhance performance across Traditional & Digital media tactics Demonstrated leadership in team management, new business development, and financial oversight Managed and mentored media personnel, including buyers, planners, and analysts Took charge of budget forecasting, client billing, invoice reconciliation, and new business media pitching, ensuring comprehensive research-backed solutions and strategic planning Media Planning Director/Associate Media Director Oct 2012 - June 2019 CCOM Group Inc., Miami, FLClients/Industries: FPL/Energy, NuScale/Energy (B2B), Healthcare/UHealth Directed Florida Power & Light comprehensive $20MM+ media strategy across traditional and digital platforms, emphasizing integrated digital approaches for multicultural support and 360 reach Managed performance-driven campaigns aligned with communication objectives, optimizing strategies in real-time to meet specific client goals and brand KPIs Directed strategic initiatives, including awareness-threshold modeling for NextEra Energy Resources Wind test pilot campaigns and statewide Emergency Media Management for Storm Crisis/Post Restoration efforts, while mentoring a team of five and fostering cross-functional collaboration Additional employment details available upon request EDUCATIONBachelor of Applied Science (B.A.Sc.) Advertising Minor in SociologyUniversity of Florida, Gainesville, FLLICENSES & CERTIFICATIONSGoogle Analytics for Beginners March 2022Google Analytics AcademyHONORS & AWARDS Recipient of the 1999 Wall Street Journal Trailblazer Award (1 of 17 recipients in NY and 1 of 43 in total U.S.) Managed United Way Campaign from 2004-2007, raising ~$15,000 annually Nominated for the 2000 B2B Media Strategist Award, Proficient with various Project Management/Buying/Research/Planning Platforms: Freewheel/Strata, Bluhorn, Media Ocean: Prisma/Spectra, Nielsen: Prime Lingo, Media Audit, Google Analytics, GDS, Slack, PiWik Pro, Jira, Basecamp, Tap Clicks, etc. Client testimonials and work samples available upon request |
