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Click here or scroll down to respond to this candidateCandidate's Name
Email: EMAIL AVAILABLEPhone No.: PHONE NUMBER AVAILABLEPROFESSIONAL SUMMARY:7 years of IT experience in Salesforce Marketing Cloud tool.Expert across various modules such as Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio.Significant knowledge and experience with AMPscript for personalized content, used Dynamic content for Subject Line.Responsible for technical coordination including email QA in HTML, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns.Worked extensively on Journey Builder for complex business requirements.Worked with Data Extensions, Profile management and Subscriber lists.Conducted API-triggered email and Journey tests using Postman for both REST and SOAP API.Leveraged Salesforce Marketing Cloud to develop complex email automation workflows, improving lead nurturing and customer retention.Worked on the agile methodology and working on sprint bases work.Worked on Migration project from the old to the new Instance.Building and maintaining Emails and SMS using Content Builder.Developed Cloud Pages using Web Studio and adhered to publishing schedules.Good in creating data extensions and SQL queries for segmentations.Configured FTP accounts for importing files and transferring uploads.Conducting data extracts for every automation campaign and analyzing daily email send volumes.Proficiency using Contact Builder to create attribute groups and data relationships.Implemented automation for import, extraction, and Query activity using Automation Studio.Litmus, Return Path (or comparable testing platforms).Developed Abandon Search, Winback, and New Customer journeys.SKILLS / TOOLS:ExactTarget, Salesforce Marketing Cloud, Sales Cloud, Journey Builder, Automation Studio, Analytics Builder, AMPscript, Mobile Studio, SOAP API, REST API, HTML, CSS, SQL Server, Web Studio, Contact Builder, Content Builder, JIRA, Lucid Charts.PROFESSIONAL EXPERIENCE:Skechers USA Inc- Los Angeles, CA Jan 2024 to PresentDeveloped multiple SQL-based test lists to facilitate thorough testing and validation of email campaigns, ensuring accuracy and effectiveness before deployment.Experience in developing triggered email campaigns that include dynamic content.Developed and deployed personalized email and SMS campaigns using Email Studio and Mobile Studio, implementing dynamic content and A/B testing strategies to optimize campaign effectiveness.Working with Digital and Marketing Managers and deploying their strategy with the help of Email studio, Contact builder, Automation studio & Journey Builder.Developed migration strategies and execution plans, including data mapping, cleansing, and validation, to ensure accurate and reliable data transfer to the new platform.Designed and executed customer journeys using Journey Builder, leveraging automation and personalization to enhance customer engagement and drive conversions.Automated data import (file import) processes through Marketing Cloud SFTP.Implemented Litmus and Email on Acid testing tools to ensure cross-client and cross-device compatibility, optimizing email campaigns for maximum reach and engagement.Assisting with the deployment of campaigns, ensuring that all team protocols are followed.Built and configured journeys as per the business requirements using different Entry sources, Message activities, Flow Controls and Update contact activities.Developed Abandon Search, Winback, and New Customer journeys.Developed emails with dynamic content using AMPscript using Email Studio and Content Builder.Worked on Email campaigns with CAN-SPAM, privacy rules and regulations.Worked on the agile methodology and working on sprint bases work.Experian Los Angeles, CA Feb 2023 to Dec 2023Developed several SQL queries for data segmentation, filtering, organization, and targeting.Used an API to import data into Marketing Cloud.Worked with marketing automation and used almost all the activities.Experienced in employing email deliverability testing platforms like Litmus and Return Path to evaluate email campaign performance and secure maximum inbox visibility.Developed journeys with both Email and SMS activities in the Journey Builder.Created Cloud Pages to gather replies for client support teams.Created automations that run daily to import files, segment audience and send emails.Developed personalized email content using HTML, CSS, AMPscript in Content Builder.Developed complex AMPscript logics in emails for personalized content in the content builder for both SMS and Email.Implemented end-to-end email marketing campaigns.Develop and update email templates for emails triggered by user and system events.Pravip Technologies Pvt Ltd- Bangalore, KA Nov 2020 to Jan 2022Salesforce Marketing Cloud DeveloperCreated automations that run daily to import files, segment audience, and send emails.Deployed many Ad-hoc campaigns to deliver clients one-time messages.Participated in and set up the Story Grooming, Retrospect, and Project Planning sessions.Designed import process for mobile communications through Marketing Cloud for different customer types.Developed several SQL queries for data segmentation, filtering, organization, and targeting.Used an API to import data into Marketing Cloud.Leveraging Journey Builder's email and SMS activities customer journeys were developed.Using Mobile Studio and Content Builder create SMS content, opt-in procedures, and keywords.Using Salesforce Data Views, I created personalized reports for Snowflake and the internal business team for analytical purposes.Collaborated with the integration team to bring the data into the Marketing Cloud.Synchronized Data Extensions connecting the Salesforce and Marketing cloud using Marketing Cloud Connector.Create a project plan and identify the issues with the current instance while working on the migration project from the old instance to the new instance.Worked with different teams of the company to integrate new functionality.Establish attribute groups for data relationships so that Contact data can be used in journeys.Developed complicated AMPscript logic for personalized content in Emails and SMS messages.Utilized Marketing Cloud REST API requests to import data into data extensions.Used Postman to test API-triggered emails and journeys.Utilized agile tools such as Jira and Version One to create Stories.Provided technical assistance for ongoing campaigns.Decathlon Sports India - Bangalore, KA Aug 2016 to Sep 2020Salesforce Marketing Cloud DeveloperImplemented Salesforce Marketing Cloud end-to-end email marketing campaigns.Created data extension lists to load data into salesforce marketing cloud.Develop segmentation strategies to target customers.I have developed responsive email templates using HTML, CSS, AMPscript, Adobe Creative Suite.Worked with Automation Studio and Journey Builder to develop automation workflows and customer journeys.Utilize Exact Target to send emails and track campaign effectiveness and outcomes.Optimized email performance metrics through A/B testing and multivariate testing.Scheduling deployments in Salesforce Marketing Cloud and communicating with clients upon completion.To Monitor the campaign post-deployment to ensure completion.Conduct quality assurance assessments to verify email deployments are accurate and timely.Implemented SQL queries and data extensions for subscriber segmentation and personalization.Collaborated with cross-functional teams to align email marketing strategies with business objectives.Stay up to date on the latest email marketing trends and industry best practices with Salesforce marketing cloud.Leverage existing email templates to create new email campaigns.Email campaigns are intended to comply with CAN-SPAM and privacy rules and regulations.Help non-technical members of the team understand Marketing Cloud capabilities.Developed campaign-specific journeys using Automation Studio and Contact Builder.Develop and update email templates for emails triggered by user and system events.Ensure content publications dates are met.Strong interpersonal skills and strong communication skills.Test email rendering for consistency across all email clients (Gmail, Outlook, Mobile, etc.)Set up email campaigns by uploading relevant information to the site.Create dynamic content and map variables inside the campaign to drive email versioning and customization.Analyze results to help make informed decisions and program enhancements over time. |
