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| | Click here or scroll down to respond to this candidate.Candidate's Name CREATIVE CONTENT WRITERKansas City, Missouri, United States EMAIL AVAILABLE Street Address https://LINKEDIN LINK AVAILABLEwolf-crow-k2ws.squarespace.comSUMMARYWith six years of professional experience as a content writer and copywriter, I've honed my skills in crafting stories that resonate acrossdifferent industries. I'm passionate about using storytelling in everything I do, whether it's planning content, writing it, or making sure it getsseen by the right people.EXPERIENCEContent WriterJellyvision February 2023 - Present, RemoteSole content writer for healthcare education emails, texts, and content pages sent to over 500,000 usersStrategize yearlong road maps aligned to company and department goals, then write briefs using Google Suite and Figma to outline exactcreative needs, goals, and content expectationsCreate and manage Jira tickets for creative tasks and coordinate with the art department on turnaround timesSpearheaded the process of an interdepartmental review for content creation, ensuring accuracy and consistency in tone across hundreds ofpieces of contentCreative Content WriterSlickText June 2022 - February 2023, RemoteSpearheaded all copywriting for the marketing team, including web pages, blog posts, organic social media, case studies, and ad copyUsed Ahrefs to research and formulate an SEO strategy, then wrote content based on resultsCompleted link outreach efforts and successfully shared links on multiple high-ranking sitesCreated an organic social media calendar in conjunction with our designerInterviewed clients to create account-based case studies about product successLed account-based marketing training sessions for a team of salespeople, enhancing sales strategies through personalization tacticsCopywriter/Lead CopywriterWRAL Digital Solutions January 2020 - June 2022Wrote 1-6 branded journalistic articles for client campaigns, averaging 12-24 articles per monthLed client meetings for branded content & creative campaigns, creating content spreadsheets after each meetingScheduled & facilitated interviews with contacts for client-sponsored articlesCreate copy, taglines, & concepts for RFPsCrafted social media calendars, ad copy, email copy, and SEO-optimized website copy for clientsEdited and managed freelance articles, then formatted with HTML and scheduled for posting on backend platformCopywriter/Copy Team LeadDakno Real Estate Marketing October 2018 - December 2019Manage copywriting department, including one in-house writer and two remote writersCraft custom content for clients, including blog posts, email campaigns, print projects, landing pages, and social media postsUsed HTML to code page structureCreated an editing queue to ensure content from each writer was accurate and optimized before publishingWrote a best practices guide for the latest Google search guidelines and SEO best practicesLed an SEO workshop for two years at the annual company conferencePROJECTSVolunteerNorth American Mudi Alliance https://www.northamericanmudialliance.com/general-7 January 2024 - PresentProvide ongoing help for optimizing their current website, including optimizing images, alt text, backlinking, and stronger copyRan a site audit to fix broken links and errorsOffered strategic advice for new web pages to create based on keyword gapsHelped create a new structure for web pagesEDUCATIONBachelor of Arts, Writing & Rhetoric..Minor in Communications Northwestern College Orange City, IA 2018 3.8Norman Vincent Peale ScholarCERTIFICATIONSUX Foundations: Content StrategyLinkedIn 2023SEO: Keyword StrategyLinkedIn 2023Learning YouTube SEOLinkedIn 2023Learning Local SEOLinkedIn 2023SEO: Link BuildingLinkedIn 2023What's the So What: Writing Clearly for a Business AudienceLinkedIn 2022SKILLSSocial Media: Instagram, Twitter, Facebook, Snapchat, YouTube, LinkedInWriting: Journalistic, academic, AP Style, Chicago Style, SEO-optimized, blog copy, microscopy, ad copy, web copy, script writing, socialmedia, HTML, AI-assisted content creationTech: Canva, Photoshop, Lightroom, InDesign, Google/Microsoft Suite, Jira, WordPress, Wix, Ahrefs, SemRush, ActiveCampaign, HubSpot,ClickUp, Wrike, Figma, Confluence, ChatGPT. |