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Click here or scroll down to respond to this candidateCandidate's Name
Jersey City, NJ EMAIL AVAILABLE PHONE NUMBER AVAILABLE LinkedIn PortfolioSUMMARYAccomplished content manager and managing editor with proven ability to create and curate content to engage digitalaudiences. Extensive experience in defining content and SEO strategy, building and managing FTE and freelance writingteams, and analyzing data to continuously tailor content and grow traffic. Subject matter expert with deep understanding ofthe tech sector and online reading trends. I also offer consulting, contract, and freelance services to a variety of clients.EXPERIENCESenior Media Relations and Communications Manager (Contract), Undetectable AI April 2024 PresentUndetectable AI is a bootstrapped startup with an advanced AI detector and humanizer.I work closely with the CCO to generate earned media and backlinks that drive B2C and B2B subscriptions to the service. Myduties include crafting and shaping compelling pitches, researching reporters and outlets to pitch, gathering data, andworking with data tools.Content Manager, Lifetime Value Company Mar 2022 April 2024LTV is a data and analytics company that gives subscribers and businesses easy access to public records and other data. Brandsinclude BeenVerified, PeopleLooker, Bumper, NeighborWho, Ownerly, PeopleSmart, ReversePhone, MoneyBot 5000 andNumberGuru.Joined LTV s content marketing team to lead a team of three direct reports and 20-30 freelance writers supporting contentmarketing efforts that included one-pagers, whitepapers, data studies, blog posts, press releases, social media, and video.Managed SaaS content strategy and production across several publications, including BeenVerified, Ownerly,Bumper, PeopleLooker, NeighborWho, ReversePhone, MoneyBot 5000, and PeopleSmart.Guided and collaborated with a team of writers and editors to produce content of up to 2,500+ words.Drove SEO initiatives and analysis to inform content strategy and increase traffic, page rankings, and conversions.Reviewed SEO data and developed strategy with PR, marketing, SEO, compliance, and sales teams.Authored an SEO and content optimization checklist that boosted traffic by ~10-15% for underperformingposts negatively impacted by a Google algorithm update.Wrote LTV s first SEO style guide with best practices and a supporting document library.Published new content types on CloudCannon CMS platform, including car marketplace data, lien, title, and deedcontent.Overhauled existing editorial processes for contributors, copyeditors, writers, and partners, to enable the contentteam to exceed quarterly production goals by 33%.Increased production to 50-60 articles per quarter by recruiting 15+ freelancers to the team and restartingpublishing on dormant blogs.Spearheaded implementation of AI tools (i.e. ChatGPT 3.5 Turbo/4.0, NeuronWriter, QuillBotAI) into workflow withnew automation and process changes to improve efficiency by >50%.Launched blogs and landing pages for two new brands: ReversePhone and MoneyBot 5000, and helped shape SEOstrategy and brand voice.Section Editor, Mobile, Digital Trends July 2021 Mar 2022Digital Trends is an online tech publication that covers tech news, gaming, media, science, EVs, and culture.Led content strategy and production for the website s mobile category and led a team of three direct reports and additionalfreelancers.Page 1 of 2Oversaw team of writers, freelancers, and business partnerships to produce news, commerce, and features contentranging up to 3,000 words. Features included major product reviews, device releases/launches (e.g. Apple, Samsung,Google), and major events coverage (e.g. Samsung Unpacked).Rebuilt and expanded the mobile writing team to its largest size to date through hire of 12 writers.Edited content, optimized SEO, and published mobile-focused content via WordPress CMS platform.Executed sponsored content campaigns for partners with affiliate links to promote new device pre-orders, leading to~30% traffic increase.Pitched leadership on introducing deals coverage and gained buy-in, resulting in a large revenue boost during BlackFriday/Cyber Monday weekend.Achieved all-time high 3.975M earned sessions in November 2021.Technology Editor, Commerce, Dotdash Meredith Nov 2018 July 2021Dotdash Meredith is a leading digital and print publisher for home and garden, tech, travel, and entertainment.Hired to build Lifewire s tech product review section from the ground up and contributed to writing product reviews andbuying guides for e-commerce and affiliate marketing.Recruited, guided, and assigned tasks for 20+ freelance writers and photographers. Edited written content.Managed publishing of ~20 pieces per week using a proprietary CMS.Created 40 blueprints, testing guidelines, and optimization checklists for the new review section, with severaladopted by other verticals within the Dotdash Meredith family.Reviewed and optimized SEO in heads, subtitles, and meta titles to promote clicks.Curated list of weekly deals across various categories (e.g. TVs, iPhones, etc.).Defined coverage plans and assigned writers for major event coverage (e.g. Prime Day, Black Friday, Cyber Monday).Published >1,000 pieces of original content in 2020 and overhauled 150 top-performing roundups to improveranking and affiliate revenue by 27%.Introduced Asana into product review workflow, achieving 2x 2019 productivity goals.Mobile Analyst, PCMag Ziff Davis Aug 2015 Oct 2018PCMag is an online publication that grew from a computer magazine established in 1982.Joined as an analyst covering mobile industry news responsible for writing commerce stories, product reviews, and bestproduct roundups with up to 3,000 words to cover smartphones, tablets, hotspots, and other mobile topics.Scripted and starred in product review videos and PCMag s One Cool Thing, a weekly online show.Interviewed experts and industry leaders and wrote special features focusing on the future of technology.Covered and live-tweeted major events, including CES, Mobile World Congress (MWC), and IFA Berlin.Launched a new battery testing capability, set standards for test procedures, and defined monetization strategy.SKILLSE-Commerce, Content Management, Project Management, Editing & Proofreading, Product Reviews, Copywriting, SEMrush,Chartbeat, Adobe Lightroom, Audience Development, Content Coordination, Adobe Photoshop, Microsoft Office, G Suite,Greenhouse (CMS), Asana, Google Analytics, ChatGPT, WordPress (CMS), SEO, Jira, Trello, Flow, Shortlist, Skimlinks,Rakuten, Narrativ, Tharsio, Looker, Atlas (CMS), Forestry (CMS), Figma, UX Writing, Jasper AI, SaaS, Hubspot, BuzzSumo,Photography & VideoEDUCATIONBA, Political Science and History (Magna Cum Laude), Rutgers University - New Brunswick, NJPage 2 of 2 |
