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Click here or scroll down to respond to this candidate Candidate's Name
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Career Profile
Research professional with over 8 years of experience working for boutique agencies,
companies, and startups. Streamlined content production, content strategy, and on-page SEO for
over 20 clients in several industries, including accounting, beauty, finance, health, legal, SaaS,
and wellness.
Core competencies include B2B, B2B SaaS, B2C, B2C SaaS, Competitive Research, Content
Audits, Content Development, Content Management, Content Marketing, Content Strategy, Data
Analysis, Digital Analytics, Enterprise SEO, Keyword Research, Local SEO, and On-Page SEO.
Career Highlights
Copyedited over 500 article drafts, reviewing alt tags, anchor text, content, headings,
external links, images, internal links, meta descriptions, title tags, and URLs.
Developed B2B and B2C content strategy, content strategy playbook, and value
proposition content for a business area: Firm Non-CPAs.
Developed Master Narrative for value proposition, supplementing content strategy and
Content Strategy Playbook, for Firm Non-CPAs business area.
Professional Experience
AICPA, Durham, North Carolina January 2023 - February 2024
Associate Content Strategist (January 2023 February 2024)
Analyzed quarterly content performance, examined webpage data, and reviewed website
analytics using Adobe Analytics, Contentful, and Microsoft PowerBI.
Attended 30 Kickoff calls, answering questions from clients, graphic designers, project
managers, subject-matter experts, and writers about Tactic Sheet and Workfront requests.
Collaborated with business owners, clients, and subject-matter experts on B2B and B2C
content in three business areas: DEI, Firm Non-CPAs, and Firm Services.
Completed Content Strategy Playbook for DEI Business Area s annual national
conference, the Women s Global Leadership Summit.
Created 5 Content Strategy Playbooks, detailing audience analysis, content gap analysis,
content journey, initiative goals, messaging strategy, risk analysis, and Tactic Sheet.
Developed 55 Tactic Sheet spreadsheets, listing audio, content, and visual requirements for
graphic designers, project managers, and writers.
Submitted 55 Workfront requests for audio, e-mail copy, visual, and written content, with
approval from business owners, clients, and subject-matter experts.
1-800Accountant, New York City, NY April 2020 January 2023
Freelance Copywriter (April 2022 January 2023)
Created B2B and B2C blogs, FAQ articles, long-form articles, and short-form articles
about accounting, bookkeeping, and small businesses.
Navigated through search engines, state databases, and websites to complete articles.
Researcher/Writer (April 2020 April 2022)
Communicated with coworkers using Asana, Jira, and Wrike.
Created over 50 content briefs and content templates by conducting keyword research,
conducting secondary research, and reviewing content strategy.
Wrote articles and blogs for B2B and B2C audiences about accounting, bookkeeping,
business entity formation, COVID-19 business loans, and tax forms.
Hennessey Digital, Ventura, CA January 2020 May 2021
Content Production Specialist (January 2020 May 2021)
Copyedited 500 article drafts and live content for local SEO and on-page SEO, reviewing
alt tags, anchor text, copy, headings, external links, images, internal links, meta
descriptions, title tags, and URLs.
Researched practice areas and sub-practice areas for client content strategies, including
Benjamin Crump, John Foy, and Pintas & Mullins, by evaluating marketing goals,
research topics, and targeted demographics.
Education
Arizona State University, Tempe, Arizona, 2013 - 2017
M.S., in Global Technology and Development (2016-2017)
B.A., in Interdisciplinary Studies (2013-2015)
St. Petersburg College, Clearwater, Florida, 2009-2013
A.A., in General Education (2009-2013)
Other Accomplishments
Certified in HubSpot Content Marketing.
Experience with Adobe Analytics, AhRefs, AirTable, AnswerThePublic, Basecamp,
Ceros, Contentful, CopyScape, Drupal, Formstack, Google Analytics, Google Search
Console, Grammarly, HubSpot, KWFinder, Mangools, Microsoft Excel, Okta, PowerBI,
SEMrush, SEOptimizer, SERPChecker, SiteProfiler, TSheets, Turtl, and WordCounter.
Proficiency in Asana, GatherContent, Gmail, Google Calendar, Google Drive, Google
Sheets, Google Slides, Google Trends, Google Workspace, Jira, Microsoft Office,
Microsoft Outlook, Microsoft PowerPoint, Microsoft Sharepoint, Microsoft Word,
ProWritingAid, Skype, Slack, Whereby, Windows 10, Windows 11, WordPress,
Workday, Workfront, Wrike, and Zoom.
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