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Click here or scroll down to respond to this candidateContactEducationPHONE NUMBER AVAILABLEPhoneEMAIL AVAILABLEEmail250 174th St.Sunny Isles BeachMiami, FL 33160AddressCandidate's Name
I am an industry professional with a diverse background in Fashion Merchandising, Trend Forecasting, Marketing, Operations, and Retail. I am currently utilizing my well-rounded skill set in a Retail Marketing Role. My focus is on delivering exceptional customer experiences and creating strategic partnerships that engage the community. I achieve this by hosting experiential events both in-store and off-site. My brand awareness efforts are further strengthened by integrating with large-scale events in the area such as Miami Swim Week, US Open, and Art Basel. By combining my skills in logistics with my creativity, I have established a solid foundation for professional and personal growth throughout my career. ExperienceCreated partnerships with top production companies for events like Paraiso Swim Week, Miami Swim Week, and the US Open, and formed local relationships with hotels, restaurants, and gyms in order to host pop-up experiences, coordinate brand gifting, and promotional sampling to create brand awareness and increase foot traffic.Facilitated and oversaw in-store influencer and public events such as panels with esteemed guests, fitness classes tailored to high-impact influencers, public open houses with brand sampling, and coordinated filmed interviews in-store with fashion influencers, local news stations, The Miami Guide & the Lincoln Road BIDManaged social media planning, curated product selections aligned with brand promises and market trends, and diligently monitored brand marketing promises resulting in high client satisfaction. Community Engagement & Retail Marketing Manager2023 - PresentShowfields - The Most Interesting Store in the World... Managed various 'Powered by Leap' retail stores quickly adapting to different consumer types and product assortments while maintaining high KPls and in-store visual standards. Demonstrated Leadership by managing teams, coaching sales techniques, completing daily, weekly, and monthly administrative tasks, ordering monthly supplies, and scheduling maintenance, cleaning, and store services as needed.Conceptualized, coordinated, and executed in-store marketing activations to drive traffic, increase sales, and enhance customer experience by creating interactive events and lasting partnerships with local brands and small businesses.Location Manager2021 - 2023 NYCLeap Inc. - Retail Tech PlatformWorked alongside the Founder/Creative Director to curate seasonal fashion trend direction and comprehensive color stories based on deep lifestyle and consumer research; subscribers included major retailers such as Macy's, Target, Nordstrom, Disney & Victoria's Secret Edited content and oversaw final versions of projects before being posted, including color palettes, key items, product classifications, big-picture trend direction, cultural influences, art, lifestyle imagery, and runway. Managed homepage design updates and backend site maintenance. Organized and sent all e-mail campaigns, created event promotions and designed graphics, managed social media accounts, and all brand communications with clients and prospects. Communications Director2018 - 2022 NYCMintModa - Fashion Trend Forecasting & Color Direction LIM CollegeBBA Fashion Merchandising2018Fashion Scholarship Foundation(YMA/FSF) Scholarship RecipientExpertiseResearched and wrote about the cultural connections between historical inspirations and today's trends to be published in the ESP EDIT trend book. Spearheaded vendor partner outreach for Whitespace, a global trend conference, secured products to gift to conference guests from brands like Tile, Care/Of & Royce custom gifts Marketing Assistant2017 - 2018 NYCESP TrendLab - Trend Forecasting & ConsultingOperations Assistant2016 - 2017 NYCVerrier Handcrafted - Designer Paper ProductsInitiated inventory management projects and introduced streamlined operating systems to organize products in the stockroom and increase efficiency within the company. Implemented and maintained an advanced SKU system for all Verrier products which advanced our retail operations and ensured production counts for large wholesale orders Delta Mu Delta Honors Society MemberCollege Reading and Learning Association(CRLA) Certified Writing TutorLIM College L.E.A.P. Member(Leadership, Excellence, and Achievement Program)Adobe Creative CloudMicrosoft OfficeGoogle DriveSocial Media AppsMailchimp Email CommunicationsWordpress Website ManagementColor Theory - Pantone/ArchromaTeam ManagementMarketing EventsBrand PartnershipsStrategic PartnershipsCommunity EngagementRetail MarketingOrganization and EfficiencyHospitality ExperienceCustomer Service |
