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Click here or scroll down to respond to this candidateCandidate's Name
Philadelphia, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE OVERVIEWAward-winning writer/editor and team leader with 20+ years of experience delivering high-quality content to meet the needs of audiences and companies. Specialist in medical journalism. Adept at building exemplary teams by identifying and cultivating strong performers, setting high standards, ensuring proper training through established policies and procedures, and creating a culture of supportive autonomy. Creative problem solver known for dedication to both fiscal growth and editorial excellence.KEY COMPETENCIESStrategic Planning Change Management Process Optimization Content Strategy Budget Oversight Data Analysis Contract Negotiation Turnarounds & Restructuring Market Analysis Compliance EXPERIENCETHE WYANOKE GROUP, Thorofare, NJ 1998-2023Parent company of Healio Strategic Solutions, Healio, Vindico Medical Education and Slack Inc. Vice President, Client Solutions, Healio Strategic Solutions (2019-2023) Healio Strategic Solutions partners with leading pharmaceutical industry companies across a range of medical specialties to support strategic initiatives through non-personal promotional live, print and digital activities. Established a culture that ensured new and existing employees had the necessary support to learn skills and models to deliver assignments while maintaining a connected team environment despite a primarily remote workforce. Negotiated contract terms with pharmaceutical industry clients and oversaw regular reviews of pricing and contracting to protect company interests as client expectations continued to evolve. Revised and approved contracts and budgets for individual projects. Advised the Chief Executive Officer and Chief Commercial Officer, providing regular updates on budget, revenue and financial projections as well as industry trends that could affect long-term planning. Led transformation of department to meet client needs and achieve revenue potential. o Assessed team and reorganized to align with the needs and objectives of new and evolving business model. o Directed update of Standards of Operation that had not kept pace with changing nature of the business. o Conceived a new organizational structure to focus on client needs and standards of excellence, establishing senior level manager positions to enable rapid growth in a scalable fashion while improving quality, client support and communication.o Influenced divisional leadership team to hire more experienced, more highly skilled Project Managers, expanding the department from 12 to 23 members while increasing professionalism and client satisfaction to achieve financial goals.o Established and executed business case to outsource medical-legal-regulatory review, increasing efficiency and shortening review time while eliminating a high-salaried, high-turnover position. o Managed growth as revenue increased 91% over four years. Improved annualized completion rate on projects from 70% to 86% over four years.o Developed strong cross-departmental cooperation to reflect shifting business needs. o Chaired newly formed traffic delivery committee to identify means of improving metrics on activities and oversaw the execution by the delivery department to ensure they were properly implementing plans, operating within budgets and changing tactics where necessary. o Led discussions with Marketing on revamping traffic drivers to emphasize discrete content within activities, reflecting a busy audience unlikely to consume an activity in one sitting. o Developed project models that encouraged deeper engagement from audience and met changing client expectations in collaboration with Design and UX teams. Senior Editorial Director, Healio (2015 2019)Healio develops independent medical journalism for the healthcare professional audience. Launched the primary care specialty for Healio, establishing the vision and editorial tone for coverage. Supervised editorial news teams in pediatrics, infectious disease and primary care for digital distribution and two monthly medical newspapers: Infectious Disease News, Infectious Diseases in Children. Candidate's Name , page 2 Increased revenue by 100% over four years by planning sponsored content sections incorporating a variety of digital formats around specific topics for additional revenue streams. Mentored staff in managing teams, developing story ideas and crafting effective breaking news and long-form journalism articles. Created new revenue opportunities, including daily specialty updates for primary care and a weekly womens health newswire by analyzing user data patterns to develop content areas to meet audience needs and drive more traffic . Led teams that won five APEX Awards for Publication Excellence, including a 2020 Grand Award, and two awards from the American Society of Healthcare Publication Editors (ASHPE). Edited news articles to ensure accuracy and adherence to company standards. Authored articles, including live medical conference coverage. Director of Medical Education, Vindico Medical Education (2010 2015) Associate Director of Medical Education, Vindico Medical Education (2008 2010) Manager of Content Development, Vindico Medical Education (2005 2007) Vindico Medical Education provides continuing medical education for healthcare professionals. Led process for developing content for as many as 20 live, print and digital CME activities at any one time. Created accurate, balanced materials that met expectations of learning objectives and ACCME standards through collaborations with faculty. Developed and implemented processes and systems to ensure the successful completion of educational activities. Reviewed content for accuracy, style consistency, grammar and readability. Director, Slack, Custom Publishing Group (2007 2008) Project Manager/Senior Project Manager, Slack, Custom Publishing Group (1999 2005) Slack Inc. Custom Publishing Group developed sponsored editorial activities. Supervised a staff of seven writers and editors to produce single-sponsored publications for leading pharmaceutical and device companies in a variety of medical disciplines. Managed budget and project outcomes for a department with 15 to 20 open jobs on varying production schedules at any one time. Planned activities with pharmaceutical clients to ensure clear expectations and client satisfaction. Reviewed content for accuracy, style consistency, grammar, readability and compliance with editorial policies. Staff Writer, Primary Care Optometry News (1998 1999) Leading print and digital clinical newspaper for optometrists. Formerly a Healio print publication. Wrote 3-7 articles per month for the leading clinical newspaper for optometrists, completing background research on story topics and conducting interviews. Won Optometric Editors Association 1st Place Award for Technical Writing in 1998 and three APEX Awards for Editorial Excellence in 1998 and 1999. Completed layout and coordinated author, editorial and source corrections. EDUCATIONBOSTON UNIVERSITY, COLLEGE OF COMMUNICATIONS, Boston, MA Bachelor of Science, Journalism Sports Editor, The Daily Free Press, the independent student newspaper, Fall semester senior year ADDITIONAL INFORMATION Publications: Articles or monographs published under the additional Healio titles: Ocular Surgery News, Cardiology Today, Endocrinology Today, HemOnc Today, Orthopedics Today Volunteerism: Member of a cycling team that has raised funds for the American Cancer Society, National Multiple Sclerosis Society and the Juvenile Diabetes Research Foundation Interests: Avid traveler, having visited 49 states and seven countries; dedicated baseball fan who has been to every major league baseball stadium and more than 150 minor league parks around the country Skills: PowerBI, AirTable |
