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PHONE NUMBER AVAILABLE EMAIL AVAILABLE Doylestown, PA Street Address
PROFESSIONAL SUMMARYDynamic and results-oriented professional with experience in developing and executing high-impact marketing strategies. Proven ability to drive brand awareness and engagement, generate leads and grow customer acquisition. Skilled in leveraging data-driven insights to build comprehensive campaign plans, manage high-performing teams, and ensure on-time project delivery. Passionate about adopting and creating cutting-edge techniques to increase ROI and exceed organizational goals.EXPERIENCEDirector of Marketing, Benefits Allocations System, LLC, January 2023  April 2024 Spearheaded transformative marketing initiatives, catapulting revenue by a remarkable 17% and enlarging client base by 19%. Crafted and realized multifaceted marketing strategies, blending digital, print, and grassroots tactics, which magnified brand exposure by 35%. Led creative teams in producing compelling marketing content, enhancing campaign engagement by an impressive 42%. Devised and supervised key performance indicators, broadening market penetration by 15% and enhancing sales efficacy by 60%. Conducted incisive market analyses, unveiling trends that boosted market share by 13%, and meticulously managed budgets to uplift ROI by 24%. Innovated lead-generating campaigns that fortified lead conversion rates by 22%. Director of Marketing, Success Mortgage Partners, Inc., May 2021 - January 2023 Reengineered the Marketing department, boosting client retention by 11.8% and enriching the marketing experience by 21%. Employed technology ingeniously to empower Mortgage Advisors, augmenting client acquisition by 19%. Forged robust third-party partnerships, securing annual savings of $150,000 and surging SaaS utilization by 6.8%. Championed the creation of a patented application, driving lead generation improvements of 25% and orchestrating 22 targeted marketing campaigns that unearthed $77 million in revenue through ML/AI innovations. Marketing CRM Manager, Finance of America Mortgage, LLC, December 2019 - May 2021 Initiated the production of impactful marketing materials, elevating content effectiveness by 20%. Transitioned the Wholesale division to an advanced CRM platform, increasing operational efficiency by 30%. Pioneered social media campaigns that uplifted brand engagement by 23% and expanded the customer base by 16% through strategic market research.Marketing Project Manager for Chief Investment Office (CIO), Signature Consultants, Bank of America, June 2018 - December 2019 Developed an internal dashboard for enhanced project reporting, improving efficiency by 25%. Established new branding and communication standards, achieving a 14% lift in email engagement and a 20% boost in communication effectiveness.Freelancer/Self-Employed, River Birch Media, June 2012 - June 2018 Digital Director for ICAST (International Convention of Allied Sportfishing Trades): Commanded and oversaw all digital media operations for the world's largest sportfishing tradeshow. Led a comprehensive digital media strategy that significantly enhanced media attendance and engagement, establishing ICAST as a premier event in the global sportfishing industry. Web Design: Crafted and deployed superior websites for various clients, resulting in a 65% boost in functionality and user experience, setting new standards in digital presentation and accessibility. Graphic Design: Generated innovative graphics and design projects, leading to a remarkable 70% increase in visual appeal, capturing the essence and excitement of clients' brands. Social Media Management: Masterminded dynamic social media strategies, driving an 85% surge in online engagement through creative campaign management and interactive content, fostering a vibrant community of enthusiasts and professionals.Online Hunting and Fishing Editor, Versus Network/NBC Sports, June 2007 - June 2012 Orchestrated the strategy and execution of all outdoor content for the website, driving a remarkable 24% surge in website traffic. Directed, curated, and disseminated blog content, achieving a phenomenal 70% growth in readership. Conducted comprehensive analyses of quarterly performance across website, email marketing, and social media platforms, enhancing online strategy effectiveness by an impressive 55%. Oversaw email marketing initiatives, including meticulous management of email lists and evaluation of campaign performance, which optimized email engagement rates by 30%. EDUCATIONAssociate of Arts in Marketing/Marketing Management Bucks Country Community CollegeAwards & Honors Cum laudeLINKEDIN PROFILEhttp://LINKEDIN LINK AVAILABLESKILLS Strategic Planning Digital Marketing Brand Management Content Strategy Social MediaManagement SEO Optimization Marketing Analytics CustomerSegmentation Email Marketing User Experience Design AdvertisingManagement CRM Management Web Analytics E-commerce Strategy Mobile Marketing Copywriting Team Leadership Market Research Product Marketing Sales Enablement PartnershipDevelopment Budget Management Video Production Graphic Design Creative Direction Event Planning Media Planning