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| | Click here or scroll down to respond to this candidateT A S I A D U C K S W O R T HPROJECT MANAGER MARKETING GENERALISTPHONE NUMBER AVAILABLE EMAIL AVAILABLE Cleveland, OH E D U C A T I O NBACHELORS STRATEGICCOMMUNICATIONSThe Ohio State University2011 2014K E Y S K I L L SProject ManagementDigital MarketingBrand DevelopmentTeam ManagementCampaign Analytics andReportingAgile MethodologiesBudgeting and PlanningResource ManagementClient ServiceS O F T W A R EWorkfrontJiraClick UpGoogle AnalyticsHubspotMicrosoft SuiteSalesforceP R O F E S S I O N A L P R O F I L EGoal-driven Project Manager with more than 5 years of experience in executing and optimizing full-funnel marketing campaigns. Proficient in campaign creation, resource management and timeline building. Proven track record of collaborating with cross-functional teams to achieve marketing goals and drive conversions.E X P E R I E N C ESENIOR PROJECT MANAGERWalmart (Quad Graphics) / Remote (Bentonville, AR) / December 2021 May 2024 Efficiently managed, campaign workstreams, overseeing strategy, creative, technology, production, digital, and media aspects for the Health & Wellness and Holiday pillars. Assisted in developing and executing comprehensive marketing strategies, managing all aspects of digital and retail marketing campaigns Managed more than 3 campaigns per year from discovery to implementation, ensuring alignment with objectives, resources, timelines, and budget Collaborated with cross-functional teams to support creative requests and identify opportunities to improve KPI success. Monitored project risks and scope creep, proactively identifying and addressing potential problems to ensure successful project delivery. DIGITAL MARKETING SPECIALISTJumpStart. Inc / Cleveland, OH / August 2020 November 2021 Supported digital and automated marketing initiatives for a non-profit organization targeted towards providing resources for entrepreneurs in the Cleveland area. Developed and executed automatic marketing campaigns, newsletters, and emails marketing initiatives Assisted in performing maintenance updates for all JumpStart-managed websites and social media channels. Analyzed marketing and campaign data to identify trends and make recommendations based on findings. Conducted A/B and segmentation tests to optimize marketing effectiveness and identify best practices for email audiencesT A S I A D U C K S W O R T HPROJECT MANAGER MARKETING GENERALISTC L I E N T SWalmartAllstate InsuranceCleveland ClinicJumpStart Inc.NestleI N T E R E S T STravelingFashionMusicSportsReadingE X P E R I E N C E - C O N T I N U E D -LOCAL MARKETING CONSULTANTBrandmuscle / Cleveland, Ohio / February 2018 August 2020 Used industry expertise to strategize and execute local marketing campaigns for Allstate Insurance agents. Oversaw cross-functional teams to ensure the execution of multiple digital and traditional marketing campaigns. Increased agent co-op usage while serving as the lead consultant for the Northeast region. Used project management expertise to assist in new process development to increase workflow efficiency. Developed and presented monthly client reports to maintain brand compliance and monitor campaign success.ASSOCIATE PROJECT MANAGERGeometry Global (VMLY&R Commerce) / Akron, OH / July 2016 January 2018 Effectively worked across internal teams to establish deadlines and execute locally acclaimed deliverables. Scheduled, processed, and trafficked high volumes of creative projects from inception to completion. Assembled creative teams to ensure the completion of multiple client Projects with multiple timelines. Provided support and strategy for client service teams to maintain consistent messagingPUBLIC RELATIONS INTERNMarcus Thomas / Richmond Heights, Ohio / November 2015 May 2016 Assisted with the planning and execution of client promotional projects and events Created e-newsletter content for Troy-Bilt Collected social media metrics for Key Bank campaign analysis and internal dashboard maintenance Coordinated travel and activities for promotional events Assisted leadership with the implementation of strategic marketing strategies |