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Candidate's Name
Frisco TX USAEmail: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLELinkedIn Profile: LINKEDIN LINK AVAILABLEReel: hCandidate's Name
PorCandidate's Name .myportfolio.com/ Principal User Experience DirectorUser Experience Design Design StrategyUsability Testing Information ArchitectureUser Research Thought LeadershipBusiness/Dev Mediation Agile MethodologiesTeam Leader Design Thinking CertifiedDegrees: BFA, Communication Design, University of North Texas Languages: English, Business, & TechnologyIndustries: Financial Services, Healthcare, Retail, Oil & Energy, Defense & Space, Pharmaceuticals, Telecommunications, Marketing/PR, Writing, International Trade & Development, Computer Software, Transportation/Warehousing, Broadcast Media, Government, & Health & WellnessTECHNOLOGIESFigma Sketch Adobe Creative Suite AgileMS Office Keynote Slack Design ThinkingWORK HISTORYPrincipal UX Designer, Stellar Elements, Plano, TX 2021-2024 Led 2 weekly design audits for internal teams at MUFG Bank, incrementally increasing brand trust and increasing participation from 6 to 20 regular attendants. Created and facilitated 3 user workshops for Apple to discover gaps and opportunities for improvement within the Apple Support workflows. Success from the 3 workshops increased bookings, research, and extended contract by 4 months.Principal Design Consultant, Improving, Plano, TX 2020-2021 Led weekly external UX research and B2B UX design efforts for FSMB (Federal State Medical Board) to create a Web application that would rapidly increase the recruitment of medical due to COVID-19 epidemic. Final B2B application approximately doubled the number of applicants within the first month of launch.Principal Design Director, Digital & Analytics, Frisco, TX 2016-2020 Worked daily between leading Oil & Gas client, competing consulting services, and internal B2B development teams to successfully empower the design team in the B2B UX research, UX design, and development. Within 2 months our UX design efforts led to our client replacing the competing design firm and us taking over the project lead. Directed internal and external UX efforts at Papa Johns Pizza where I reimagined the production lifecycle, designed 5 new UX experiences to deliver pizza using big data and predictive analytics, and created an innovative approach to order pizza from within a live video game. Our UX design work was chosen to be presented at Papa Johns annual OpCon event leading to multiple extensions in contract work for our firm. Using AI and predictive analytics, I designed a mobile B2C app for USAA that would predict hail events and push notifications out to their customers to have them move their property to a safe location before they incurred any damage.Advisory Solutions Architect UX, Dell/EMC, Dallas, TX (formerly Geniant) 2007-2016 Lead B2B UX designer for the US Treasury's Payment & Management system that was responsible for successfully modernizing digital workflows, decreasing processing time, and modernizing the government's payment abilities, continuing to save taxpayers approximately a $M dollars annually. Led B2B UX design efforts for Turner Construction. The solution was instrumental in significantly reducing the costs involved in document storage and disposal. As well as providing more modern and efficient solutions for digital communication, digital signatures, and document retrieval, reducing document storage costs by approximately 58% annually. Reimagine the public school experience through UX design, cloud storage, digital workflows, and AI/predictive analytics. Discovered 6 new opportunities for remote learning, custom lesson plans, and skill-based learning to aid students in discovering their likes and skills to promote a more successful data-enhanced journey to higher education. Remote learning played a major role in our solution and was instrumental in a quick adoption when COVID-19 hit schools in the not-so-distant future.Sr UX Designer, Countrywide Financial, Plano, TX 2003-2007 Spearheaded B2B UX design and UX research initiatives for Countrywide's internal IT Department, through weekly audits, optimized UX research, and Design Thinking techniques across 3 financial services web applications through evidence based strategies increasing efficiencies and decreasing time to market by 30%. Routinely reached and created evidence-based personas, user journeys, wireframes, and prototypes to enhance usability and functionality significantly increasing time to market by approximately 50%. Initiated weekly UX research and design sessions for an innovative reverse mortgage product by facilitating collaboration between 5 stakeholders to analyze market dynamics and customer preferences. UX research and UX design sessions significantly reduced time to market and user acceptance.EDUCATIONBFA, Communication Design, University of North Texas Resident Assistant. Fineline Studios (Internal visual design studio, selected by portfolio review). Internship: Rod Brown Design. Editorial Cartoonist: North Texas Daily. Graduated with a 3.3 GPA and no debt. Whos Who in American Colleges & Universities.ADDITIONAL EXPERIENCEVolunteeringFrisco Family Services, Frisco TX 2020-2023 Stocked shelves in food pantry. Provided food distribution. Prepared for holiday event.Wakeland High School Band, Frisco TX 2010-2014 Lead prop designer for marching band. Prop management and distribution. Designed 12 band t-shirts. Volunteered for concessions and passed state licensing certification. Stonebriar Community Church, Frisco TX 2007-2014 Pre-teen Ministry Leader. Community Outreach participant. Provided visual design and design production for internal teams. Visually designed CD packaging for the praise band. Frisco Arts Association 2002-2007 Selected for Public Art Selection Committee for Frisco, TX. Designed/Constructed VAGF Art Gallery, Frisco, TX. Consulted on the design for Friscos public art space. Donated fine artwork for annual charity auctions for the Arts of Frisco Switchfoot Bro-Am 2008-2011 Donated fine art for Bro-Am charity auctions.CertificationsFigma Academy, Certified by Ridd. 2022Adobe Xd Essentials, Certified by Adobe . 2018Innovation of Products & Services, MITs Approach to Design Thinking, MIT Sloane School of Management, Certified by Emeritus 2017 References available upon request. |
