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| | Click here or scroll down to respond to this candidateCONTACTEMAIL AVAILABLEPHONE NUMBER AVAILABLEJacksonville, FLLINKEDIN LINK AVAILABLESKILLSMedia RelationsCrisis CommunicationsIssues ManagementPolitical MessagingIntegrated CommunicationsStrategyExecutive LeadershipCommunicationsInternal EnterpriseCommunicationsThought LeadershipAnalysis & MeasurementPAULKLUDINGPR EXECUTIVEAccomplished communications executive committed to reputation management through strategic media relations, crisis management and stakeholder communications.MOST RELEVANT WORK EXPERIENCEFlorida Blue (Blue Cross and Blue Shield of Florida) Senior Director, Public Relations (2008-2021)Led all public relations and reputation management activities for 10thlargest health insurer in the UnitedStates.Nemours Childrens HealthDirector, Enterprise Public Relations (2022-2023)Directed public relations activity for the organization the largest multi-state pediatric hospital system in the United States.FISDirector, Corporate Communications (2021-2022)Created communications strategy focused on informing and engaging 6,800 worldwide employees and numerous domestic and international clients for the largest processing and payment company in the world.EDUCATION BACKGROUNDBA, Journalism/Mass CommunicationsIowa State UniversityServed as Sports Editor of the Iowa State Daily, the student newspaper.Current Advisory Council member of the Iowa State Greenlee School of Journalism and Communications.CONTACTEMAIL AVAILABLEPHONE NUMBER AVAILABLEJacksonville, FLLINKEDIN LINK AVAILABLESKILLSNational/Trade/LocalMedia RelationsCrisis CommunicationsIssues ManagementPolitical InfluencingMessagingIntegrated Comm StrategyExecutive LeadershipCommsInternal Enterprise CommsACCOMPLISHMENTSMedia RelationsMaintain strong working relationships with reporters at the Wall Street Journal, New York Times, Forbes, Reuters, Bloomberg, Associated Press, CNBC and other national outlets. Minimized the companys exposure to negative media coverage, leading to 98% of all media coverage being neutral to positive in tone about the health insurer over a five year period.Showcased companys emphasis on Corporate SocialResponsibility (CSR) as competitive differentiator through media exposure, earning 7x more CSR media coverage compared to the competition combined over a five-year period. Crisis ManagementCreated a comprehensive crisis communication strategic plan, incorporating potential scenarios, talking points, and one-on- one executive leadership training that was used to help mitigate potential reputation impacts in a multi-state hospital setting.Oversaw the development and execution of issuesmanagement strategies during an unprecedented time in the health care industry, including state and federal legislative actions, legal ramifications, and general industry unrest. Worked closely with Finance, Legal, HR, Business Segments and Executive Management to track and respond to issues that directly impacted the organizations reputation and bottom line. Responsible for incident management and crisiscommunications with international team of communicators, providing 24/7 response time to clients.LeadershipOversaw team of 18 focused on informing and engaging 6,800 worldwide employees, as well as its numerous domestic and international clients.Directed the enterprise-wide public relations activities of the organization with the aid of a team of 8, who worked with business leaders in key departments to monitor key issues and develop proactive and reactive stakeholder communications. Led a team of 6 highly strategic associates that protect the companys reputation while ensuring the advancement of the companys mission. |