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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE +1 Street Address https://LINKEDIN LINK AVAILABLEFort Lauderdale, FloridaSummary18+ yrs. Experienced Marketing Executive (SP, EN & PT) with vast expertise in Mexico, the U.S., and Latin America. Proven success at top firms like The Coca-Cola Company, Kimberly-Clark, Mead Johnson Nutrition and Reckitt-Benckiser, excelling in digital marketing, e-commerce, and nurturing strategies for sales and Marketing funnels and business growth. Certified coach with a strong record in leading diverse teams and managing complex projects, demonstrating exceptional strategic and financial acumen.WORK EXPERIENCEDirector of Product Marketing & Experience July 2021 ActualIngenes, Fertility LabOversee product, medical marketing, and marketing experience team/department (21 collaborators) focusing on Lead nurturing process, lead conversion, promotions end-to-end, driving growth in medical sales, ensuring financial continuity, and setting the vision, strategy, and execution of portfolio and marketing communications for US, Mexico, and international Patients/consumersResults:Augment +3 points of sales conversion rate, by implementing new Nurturing Strategy across every stage of Marketing Funnel.Increase +4pts % sales revenue with New Products Pipeline with emphasis on user persona.Improve portfolio profitability by +10%, launching new products for USA & Mexico.Boost Brand credentials +5pts vs. Previous track through new medical marketing platformEnhance Net Promoter Score (+5 pts) and Customer Satisfaction (+3 ppts) by implementing a new Patient Journey.Regional Marketing Director January 2020 - March 2021GenomalabIn charge of marketing strategy for the Infant Nutrition portfolio @LATAM, defining marketing plans, budget and key acquisition priorities and demand generation strategies for consumers, HCP and KOL and medical sales force. Driving Novamil brand leveraged on SEO, SEM, social media, content marketing, and email marketing. Setting portfolio and e-commerce platform across markets and boosting key financial metrics.Results:Increase 2x Digital Net Sales, by implementing new E-Commerce strategy @ Amazon and other Key Customers.Grow +5 pts of market share, launching new messaging campaign and Continue Medical Education events with KOLsImprove +7 pts in the share of prescriptions. By Implementing new approach of visual aids based in an extensive Market ResearchAugment +5 weighted distribution, by a promotional plan regional geolocated.Regional Senior Marketing Manager Infant Formula May 2017 - January 2019Reckitt BenckiserLead marketing and Demand Generation strategies for 3 portfolios: Infant formula, Solutions, and Specialties. Driving Marketing plan, budget and innovation pipeline for LATAM, ensuring brand positioning/consistency and providing medical communications across markets for HCP Consumer/Patient and KOL. Ensuring guidance/coaching to 8 team members. All this leveraged on multichannel digital strategy (SEO, SEM, social media, content marketing, and email marketing).Results:Increase Net Sales +5 pts. By Launching new Products/segment with focus on Price Clubs and Amazon channels.Grow +2.5 ppts in the market share. By implementing a new Customer Plan paired with HCP Communication Plan.Improve portfolio profitability by 2 pts. By implementing new Revenue Growth Management approach (RGM)Achieved the # 1 position in share of prescriptions in the solutions segment, with a new plan for HCP & KOL.Regional Compliance Manager April 2016 - April 2017Mead-Johnson NutritionLead Architect of the Commercial Compliance Initiatives across 5 countries: Colombia, Venezuela, Ecuador, and Peru. Strategically directed the development and implementation of risk mitigation frameworks, specifically tailored for the medical sales force and marketing teams, enhancing regulatory adherence and operational excellence to protect patients, customer and companyResults:Reduction of infractions -35% by Training Sales and Marketing Team across markets.Decrease risk index across markets -10 pts By implementing new Health Care Professional Policy across 5 markets.Marketing Director January 2014 - March 2016Mead-Johnson NutritionLed the marketing department and Demand Generation strategy, managing a team of six. Responsible for expanding the product portfolio, crafting and implementing integrated communication strategies, and advancing trade marketing tactics. Directly accountable to the Vice President of Marketing, I aligned departmental activities with broader business goals to drive significant market growth amid HCP, Patients and KOL.Results:Increase Net Sales by +15% with enablement Plan for Trade Sales.Improve gross margin by +7 pts, by optimization plan based in segments and geographies.Market share Record high: 55% (premium segment), with a new Multichannel campaign (Traditional media, Digital & POS) for Consumer HCP and KOL.Senior Brand Manager July 2012 - January 2014The Coca-Cola CompanyCommanded the overarching brand strategy for Coca-Cola's Family Platform, overseeing 73% of the soft drinks segment. led a collective of four agencies comprising 20 members, fostering strong partnerships with regional leadership and bottling partners to propel brand growth.Results:1rst record Guinness Coke brand in LATAM, by Advocacy Plan for Family SegmentIncremental Market share: 2 ppts, Relation Plan with BottlerProduct Marketing Operations Manager August 2010 - June 2012The Coca-Cola CompanyOrchestrated the development and launch of Coca-Cola's new beverage lines, steering the innovation pipeline for juices, waters, teas, and isotonic drinks. Led cross-functional teams to deliver market-responsive products, augmenting the brand's footprint across diverse beverage categories.Results:Increase Net Sales +40 mm cases, Full-Blast Plan of Product Innovation across categories/SegmentMarket share: 8% across Stills beverages portfolio by Sales Enablement Plan with BottlerSenior Brand & Trade Activator November 2003 - August 2010Kimberly-ClarkI embarked on a dynamic marketing career, advancing from a Brand Assistant to a seasoned Senior Marketer with international assignments. My expertise in leading integrated brand management and trade activation strategies was pivotal in propelling our flagship brands, Huggies, Kotex and Cottonelle, to market leadership and peak performance.Results:Increase Net Sales +20%.Grow +5 pts of market share.Improve +7 pts in the share of prescriptions.Augment +5 weighted distribution.EDUCATIONMaster s Degree Business Administration January 2002 - January 2003IESA#2 in Class Ranking.Bachelor Business Administration January 1996 - January 2001UNITECFirst in ClassSKILLSGrowth Mindset, Solving Problem, Passion for Learning, Strategic Thinker, People Driven LeadershipKOL, Customer Marketing, Management skills, Advocacy, Innovative, Product Marketing, Sales EnablementINTERESTSTravelingLearning new languagesYoga |
