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EDUCATIONMaster of Science - Computer Science -Binghamton UniversityBachelor of Technology - ECE -G. Pulla Reddy Engineering CollegeKEY SKILLSPROFESSIONAL EXPERIENCECognizant - Data Analyst -Employee Retention AnalysisMarket Segmentation and Customer ProfilingACADEMIC PROJECTSUser Engagement AnalysisNaveena SomuEMAIL AVAILABLE PHONE NUMBER AVAILABLE Binghamton, NY LinkedIn Jan '22 Dec '23Binghamton, NYAug '14 May '18AP, India1. SQL Development: SQL Queries, Database Design, Optimization, Stored Procedures 2. Programming and Scripting: Python, R Programming, Shell Scripting 3. Data Manipulation: Data Extraction, Data Transformation, ETL (Extract, Transform, Load) Processes 4. Data Visualization: Power BI, Tableau, Data Visualization 5. Data Warehousing: Snowflake, Dimensional Modeling, Data Warehouse Design 6. Cloud Platforms: Cloud Data Platforms (AWS, Azure), Cloud Data Warehousing (Snowflake, BigQuery) 7. Dashboard Development: Interactive Dashboards, KPI Tracking, User Experience Design Business and Data Analysis: Business Requirements Gathering, Stakeholder Engagement, Business Process Mapping, Statistical Analysis, Predictive Modeling, Data Mining, Data Interpretation 8.Dec '18 Dec '21Led employee retention analysis by integrating data using SQL queries, delivering a 15% increase in retention rates & optimizing structures to enhance efficiency in reporting & insights generation Analyzed data using Python & Pandas, resulting in a 20% surge in employee retention rates & identification of key trends Employed Tableau & Power BI to visualize turnover rates, reasons for leaving, and employee satisfaction scores, contributing to a 15% uplift in retention ratesStreamlined data analysis processes by implementing Informatica, SQL, Python, & Power BI for data quality, covering extraction, transformation, & loadingEnsured 100% compliance with privacy regulations, enhancing data security measures through establishment of data governance policies, proficiency in policy development, & implementation of access controls using data encryption softwareReviewed employee data with HR managers & department heads, using Tableau & Power BI for advanced dashboard creation, resulting in a 15% enhancement in retention rateRevamped retention by 10% by analyzing job satisfaction factors & skill proficiency levels using Pandas & Python to develop predictive modelsIncreased employee retention rates by 20% through the strategic utilization of Azure cloud platform, facilitating storage, management, & analysis of extensive datasetsElevated targeted marketing campaign performance by 20% through improved data gathering, integration, and cleaning using SQL queries and Python scripts. Planned market share by 25% across Tech, Retail, & Finance industries, with a 15% rise in the Finance sector specifically Generated sales conversion by 20% through the creation of detailed customer profiles & diverse visualizations using Power BI, including bar charts, pie graphs, & mapsAccelerated data accuracy by 15% through simplified pattern matching techniques for data preprocessing, specifically focusing on extracting crucial informationUnified targeting efficiency & stimulated revenue growth by optimizing marketing campaign outcomes using Microsoft Azure, resulting in a 10% improvement in cost per acquisitionAchieved a remarkable 30% increment in sales through the implementation of interactive dashboards using Tableau & Power BI, leading to expanded conversion rates & KPI trackingEnhanced marketing strategies by 20% through detailed business process mapping & analysis using customer journey mapping tools to optimize customer engagementUtilized Pandas & NumPy in Python scripts to analyze user behavior data over a 6-month period, resulting in a 20% jump in user engagement Escalated user engagement by 12% by creating visualizations using Power BI & Tableau Identified & addressed a critical bug in the comment section affecting new user sign-ups, recommending user interaction & retention metrics, resulting in a 15% raise in user engagement Implemented targeted user interventions resulting in a 20% reduction in churn rates Constructed interactive Tableau & Power BI dashboards with custom interfaces, reinforcing user engagement by 30% & tracking key metrics for enhanced product performance