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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE my portfolio EducationMinnesota State University Mankato, MNBachelor of Science in Marketing, Minor in Entrepreneurship and Innovation Aug. 2018 May 2022 ExperienceMarketing Specialist Nov. 2022 PresentC & A Scientific Sterling, VA Spearheaded market and competitor research for a new product line, implemented Mailchimp campaigns targeting new and existing customers, and managed Google Ads analysis, resulting in increased website traffic by 35% and sales by 20%. Produced and edited engaging video content for My First Lab, and managed WordPress content, significantly boosting online presence and increasing customer engagement by 30%. Coordinated Amazon inventory and shipping, updated product pricing, and generated business reports, optimizing the supply chain and increasing market competitiveness through detailed performance analysis. Utilized Monday.com to streamline project organization and enhance team collaboration, leading to a more efficient workflow and timely completion of projects.Marketing and Strategy Intern Jun. 2022 Aug. 2022 BLKDOG Designs BLKDOG Designs LLC, Conducted in-depth research on potential distributors, enriching our clients supply chains, and utilized Mailchimp to expand client businesses, demonstrating a direct impact on their growth and market presence. Collaborated with the head of Marketing and clients to develop and implement branding and marketing strategies, including designing Instagram content, which significantly improved client engagement and brand recognition. Identified and assessed client needs and goals, enabling tailored strategy recommendations that supported their business objectives and fostered long-term relationships. Leveraged Trello for project management and collaboration among interns, enhancing team efficiency and project execution.Marketing Research and Development Jan 2021 May 2021 Integrated Business Experience (IBE)- Minnesota State University Mankato, MN Led a team in developing a new safety product, conducting comprehensive market research through surveys to identify the product concept, cost, and target market, ensuring alignment with consumer needs and market demand. Authored a detailed business plan, covering product acquisition, target market analysis, cost management, and profit projections, successfully securing financing from United Prairie Bank to kickstart the project. Spearheaded the design and development of a product website and orchestrated a social media campaign, enhancing product visibility online and across campus, which significantly contributed to reaching a broader audience. ProjectsBarbet E-commerce, Cultural Preservation more here April 2023 Present A project that aims to preserve Ethiopias rich cultural heritage with the aim of ensuring the endurance of vibrant traditions in language, art, and culture for future generations. Offering of products, services, and experiences designed to reconnect diasporas with their roots and evoke a deep sense of belonging, such as hoodies, t-shirts and gift wraps. Mock Campaign Canva, Adobe Photoshop, Adobe Premiere more here Dec 2023 Effectively utilized Canva and Adobe Photoshop to create billboard ads as well as a video ad using Adobe Premiere. Wrote compelling copy for an email marketing campaign that aims to introduce the new product line. SkillsIT& Technical: Microsoft suite (Word, Excel, PowerPoint, Outlook), Data management, Social Media management, Canva, iMovie, Adobe, Monday, WordPress, SE Ranking, E commerce, SharePoint, Napolean Cat, Amazon Seller, Google AdsCommunication: Cross-functional/interdisciplinary collaboration and team working. Training delivery. Consulting and advising |
