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Click here or scroll down to respond to this candidateCandidate's Name
PO BOX Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLEPROFESSIONAL PROFILEHighly motivated and a responsible self-starter who is experienced in marketing automation, email marketing, campaign development/execution, SMS, data management, project management, communication, client relations and relationship building, content creation, copywriting, social media content, promotional events, fundraising, continuity, traffic, promotions, communication and marketing across different platforms. A lifecycle marketing and retention marketing expert. B2B marketing experience. These platforms include Salesforce Marketing Cloud, Salesforce CRM, Eloqua, Pardot, Marketo, Braze, Iterable, Klaviyo, HubSpot, Constant Contact, Mailchimp and more. I have a proven track record of successfully increasing brand awareness and market share while maximizing revenue along with a demonstrated analytical approach and understanding of core marketing and pipeline. Skills including, but not limited to, SQL, HTML, CSS, Ampscript, CloudPages, SMS, Litmus, GetFeedback. MarTech tools and more. Proficiencies include: extremely well organized with a high attention to detail, effective time-management skills with a strong proactive behavior, outstanding project management and performance measurement skills, exceptionally interpersonal with a high level of communication skills, ability to work independently and with a team in a fast-paced work environment, comfortable working on multiple projects with an ability to multitask efficiently while adhering to multiple deadlines.PROFESSIONAL EXPERIENCEFreelance ProjectsPushPayContractor as a Marketing Automation Manager (Remote)- Managed day-to-day marketing needs including, but not limited to: Workflows, data management, coding email templates, creating and coding landing pages, content creation, social media content, copywriting, working with different departments to ensure project overview from conception to completion.Grand Canyon UniversityContractor for Email Marketing and Marketing Automation (Remote)- Worked with different colleges to create and code templates, assist with Email and SMS messaging development, list creation, email setup, deployment and performance tracking.Brookfield PropertiesContractor as a Marketing Automation Manager (Remote)- Managed Salesforce Marketing Cloud instance including, but not limited to: Workflows, data management, coding email templates, deploying emails, reporting and tracking, working with different departments to ensure project overview from conception to completion.YMCA, SeattleContractor as a Marketing Automation Manager (Remote)- Managed Pardot instance including, but not limited to: Workflows, data management, coding email templates, deploying emails, reporting and tracking.HomeAdvantage/Jason Mitchell Group (JMG)., Scottsdale, AZ (Remote)Email Marketing Manager/ Marketing Automation Manager, February 2018 October 2023Manage software that streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight.Lifecycle marketing and retention marketing manager.B2B marketing and SaaS experience.On the Management Team and regarding projects report directly to the CEO and Upper Management.Developing email campaigns, journeys and workflows, including template design, messaging development, list creation, email setup, and performance tracking.Content creation, copywriting and social media content.Thinking end-to-end across customer journey and sales funnel, and utilize segmentation, automation and customization, to create targeted and effective email nurture campaigns.Manage email calendar, manage and execute on cross-functional email requests and approvals.Measure and analyze email and campaign performance metrics, develop routine reports and generate insights to continuously iterate and improve engagement and conversion.Work within the IT and Marketing Teams, cross-functional, regional priorities and to create or expand campaigns in response to business growth and need.Own email database maintenance and list creation. Manage delivery, deliverability and compliance with CAN-SPAM laws. Manage reporting, analytics and all data aspects.Develop Management Proposals for Projects and Workflows, this includes implementing changes for email campaigns, marketing processes and IT processes.Full-Time Telecommuter/Remote position.Informa Exhibitions, Phoenix, AZ (Remote)Marketing Automation Specialist, Email Marketing Manager, July 2008 January 2018Manage all aspects of the email marketing, including production workflow, legal compliance, execution, targeting/data selection, test plan and post-campaign analysis. Served as the email subject matter expert, promoting best practices for email communications. Experienced with CAN-SPAM and deliverability objectives.Develop documentation and workflows for marketing processes. Execute, manage and track marketing campaigns across digital media, website, social media, collateral and more.Prepare outbound marketing e-mails, lead generation web landing pages and marketing automation processes (optimized for both desktop and mobile), including audience segmentation and lead scoring. Work to continually improve upon email templates, content and landing pages for campaigns and social media pages.Experience in data mining and predictive modeling methodologies. Develop deep understanding of audience allowing for ability to quickly target specific segments. Create target audience segmentation lists, extracting and compiling data from various in-house and third-party databases. Build and maintain incoming customer acquisition lists.Identify and optimize existing marketing automation processes to monitor and maintain data quality within the databases. Assist in management of several different marketing, show registration, website registration, lead generation and database platforms.Manage, track, analyze and deliver marketing campaign reports, budgets and metrics. Measure impact of integrated marketing campaigns finding drops, spikes and causes to define and test new marketing channels and initiatives. Analyze micro and macro email campaigns for performance and recommend adjustments to increase engagement.Support the sales team with lead qualification insights to help them better build their sales pipeline, generate leads, uncover opportunities and influence existing deals predominately within their predefined target clients. Work closely with Sales Operations to define, develop and improve data mining and data migration processes.Fulfill data requests from the sales team, marketing services team, content team, events team and other teams for purposes of but not limited to field marketing and performance marketing.Develop and implement analysis mechanisms for budget spend, tracking and enhancing customer engagement and conversion.Provide analysis of marketing channel spend (retargeting, display, engagement) to help determine optimization of budget across channels.Conduct post-event analysis on promotional campaigns and recommend future adjustments.Work collaboratively with internal and external stakeholders from content and events, using attendance tracking systems and demographic information.Assist in the management of multiple email vendors and coordinated the communication between marketing, creative and vendors.Work with business managers inside and outside of the department to facilitate the communication between all groups. Perform any other duties requested by the management team across every department.Set up and managed the backend for all webcasts and virtual events for 11 publications. For many years, I was working directly on 20 brands.Full-Time Telecommuter/Remote position. Managed relationships with offices in different states and countries.Clear Channel Radio - Phoenix, AZNational Sales Coordinator, December 2007 to March 2008Traffic Producer/On-Air Reporter, April 2006 to December 2007Event Manager/Promotions Department, January 2004 to February 2005Communicated with multiple agencies across the country to ensure the quality of their media buys, as it related to eight Clear Channel Radio stations.Managed contracts, copy, sales and production orders, generated program log, interfaced with clients, ad agencies and network personnel to guarantee all media ran correctly.Organized special events and worked with high profile talent and clients.On-Air Talent.1100 AM KFNX and 1310 AM KXAM, Phoenix, AZTraffic Manager/ Marketing Director /On-Air Personality/Producer, March 2005 to February 2007Continuity, traffic and log management. Organized and maintained entire commercial traffic systems.On-Air Talent.Gap Inc., Chicago, ILAssistant Manager/Visual Merchandising Manager, August 1998 to August 2002Retail management and merchandising experience.Coordinated budgets, managed financial transactions.EDUCATIONArizona State University, Tempe, AZB.A. Journalism/ Mass Communications, Minor: Sociology, May 2004Concentration: Media Analysis and Criticism, BroadcastingInternship at EDGE 103.9/KEDJ, Scottsdale, AZ, Radio Promotions DepartmentCollege of DuPage, Glen Ellyn, ILA.A. with Honors, Liberal Arts, May 2002SKILLSProficient in Microsoft Word, Excel, PowerPoint.Expert in Adobe Products: Photoshop, Dreamweaver, Analytics and Illustrator.Skilled in using Macintosh based systems.Proficient with many different programs including but not limited to: Marketing Cloud/ExactTarget, Salesforce, Marketo, Eloqua, Litmus, Google Analytics, Pardot, GetFeedback, Iterable, HubSpot, AEM, Experient DecisionPoint, Silverpop, Omeda, ON24, JIRA, Asana, Wrike, Workamajig, Cisco WebEx and LTS.Ability to extract and summarize information from highly complex, multi-dimension datasets and databases with heavy use of Excel and SQL.Possess a knowledge of HTML, CSS and Bootstrap and used daily.Email production experience with ASP and ESP platforms.Knowledge of CRM, AMPScript, Marketing Automation, SEO and analytics tools, such as Google, G+, Facebook, Twitter and LinkedIn.Other software includes Cool Edit, Vox Pro, Simian, Teleos, Wave Cart, Prophet, Nex Gen Digital, Viero, Radio Fusion, Wicks Software, Natural Log Software and additional software programs. Experienced with using the Zephyr, Matrix, Marti Unit, Hotbox, Hotline and other broadcast equipment. |
