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Title UX, Interactive, and Visual Design
Target Location US-PA-Philadelphia
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EMAIL AVAILABLE PHONE NUMBER AVAILABLE jeffreyjamesart.com/portfolio LINKEDIN LINK AVAILABLE SummaryVisionary, results-driven creative leader with experience in the commercial arts, specializing in design thinking and user experience design. Passionate about creating accessible and elegant solutions to complex business problems through the use of thoughtfully designed interface systems, built to scale. SkillsPhotoshop Illustrator InDesign Animate XD Figma Miro Sketch HTML CSS Javascript User Research Strategy Problem-solving Prototyping Project Management Information Architecture ExperienceHumanaConsumer Experience Lead - Interactive Design Remote 2022 - 2024 At Humana's CenterWell Pharmacy, I served as interactive design thought leader on the Pharmacy Service Experience Team. Managed a product portfolio centered on omni-channel strategies to measurably improve end-to-end user experience and overall customer satisfaction. Developed and maintained wireframes and interactive prototypes for new and existing features. Lead design thinking workshops, discovery, and ideation sessions focused on desirability, feasibility, and viability. Informed research requirements and approach, and synthesized key findings for leadership stakeholders. Created human-centered design documentation including journey maps, process flows, and user personas in support of customer-facing web and mobile app design efforts, improving visibility and understanding for the project teams. Collaborated across design, product, and operations teams to facilitate the creation of a brand new Customer Loyalty Program experience from initial concept, through prototype, testing, and pilot launch. Design Science Group, LLCDesign Director Philadelphia, PA 2022 - 2022At Design Science, a human factors research consultancy servicing the healthcare sector, I lead a team of experts in the field of usability and human-centered design. Transformed the design department's vision and strategy, introducing techniques that improved team efficiency through strategic use of automation. Orchestrated visual and information design in support of user-centered research projects. Implemented a redesigned knowledge platform, improving overall information architecture and employee onboarding and training workflows.Prize LLCChief Creative Officer & Co-founder Remote 2021 - Present At Prize LLC, an early-stage technology startup, I lead the overall creative strategy of the organization. Our mission is to help US military veterans navigate the transition from military to civilian life. Establish the identity of the company and the branding of its initial product offering, a mobile application for iOS and Android. Play a key role in shaping product ideation and development, from processes and best practices, through research, design, execution, and delivery. Goodway GroupSenior Interactive Designer Remote 2015 - 2021 At Goodway Group I worked on targeted programmatic marketing campaigns for major brands such as Chevrolet, McDonalds, Planet Fitness, Staples, Kubota, and more. Pioneered data-driven design techniques, automating production processes for timely delivery of digital creative assets. Recognized with an award for Outstanding Creative Execution, 2016. Architected sophisticated templated design systems for advanced dynamic display ad systems (DCM, Facebook, Amazon), ensuring scalable custom layouts. Mentored junior designers and contributed to company-wide presentations. Routinely showcased our creative products for the sales and marketing teams, which lead to increased leads and new business. Serviced operations and sales teams by building wireframes, microsites, mock-ups, and click- throughs to help win new clients and new business. CraftHoundsDirector of Design Remote 2017 - 2019At on-demand delivery startup CraftHounds, I oversaw a team of UX designers, content editors, and graphic artists. Lead the redesign of web and mobile apps, boosting user engagement and new signups 40% QoQ. Collaborated with the CEO and Director of Product, ensuring accurate and timely design implementation under tight budget constraints. Launched the product in select markets in November 2018 for pilot audiences. ComcastData Quality Editor Philadelphia, PA 2011 - 2016 Maintained and edited Video On-Demand (VOD) showcards. Graphic editing of art assets for display across various media delivery platforms (set-top boxes, web, mobile, linear programming, VOD, PPV). Handled reporting, troubleshooting and tracking defects. Owned curatorial maintenance of very large image data sets (10M+ canonical records) with extreme attention to detail. Contributed to UI design and wireframing for internal software components and trained incoming editorial staff and related teams in VOD information architecture. EducationCourseraGoogle UX Design Career CertificateW3SchoolsCertifications in HTML5, CSS, JavascriptPennsylvania College of Art & DesignBFA, Communication Arts - IllustrationLancaster, PA

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