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Winter Garden, FLPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLETwitter (X): @mediamattCareer profileStrategic communications leader and writer with more than 20 years of multi-industry experience driving business growth, innovation, excellence and thought leadership in journalism, corporate communications, media relations and community engagement.Career ExperienceAccentureOrlando, Fla.2022 - presentGlobal Senior Communications ManagerOrchestrated research and content creation of corporate earnings announcements, client stories, and thought leadership materials for marketing and communications involving business strategy, change management, digital transformation, sustainability and generative AI (GenAI). Developed and advanced storytelling narratives to maximize media buzz and 360 degree market value.AdventHealthOrlando, Fla.2020 - 2022External Communications ManagerRecruited to COVID-19 communications task force to develop critical consumer medical content supported by medical researchers and physicians. Conducted research including interpretation of CDC data to inform writing of weekly Facebook LIVE broadcast scripts. Selected medical professionals as guests, prepared media advisories and recaps. Post-pandemic communications involved pitching media stories for newsworthy achievements at AdventHealth network hospitals and institutes.KPMG LLPOrlando Fla.2018 - 2020Associate Director, Corporate CommunicationsExecuted on-site media relations and internal communications campaigns during the 16-month planning, construction, and grand opening of KPMG Lakehouse, a $450 million learning, development, cultural and innovation center for KPMG partners and professionals.Walt Disney Parks & ResortsOrlando, Fla.2012 - 2017Global Senior Communication Specialist, Internal Communications Strategic communication planning to create a shared company cultural experience at Disneys global theme parks and resorts. Developed communications and strategies to engage internal business partners and cast members in Florida, California, Japan, Hong Kong, Shanghai and Paris.Clean the WorldOrlando, Fla.2010 - 2012Global Director, Marketing and CommunicationsIntroduced integrated program for media relations, social media marketing, fundraising communications and volunteer engagement at a hygiene-related global social enterprise.Kaplan UniversityFort Lauderdale, Fla.2009 - 2012Marketing Communications Consultant/WriterLed a dedicated team of higher education-focused copywriters to launch an inaugural online relationship management program for students, part of a global, celebrity-driven advertising campaign that drove $2 million in tuition revenues.Boat International MediaFort Lauderdale, Fla.2008 - 2008Traveling Online Managing Editor / Community Manager Coordinated content development for the successful editorial launch of Dockwalk.com magazine for yacht crew members. Assignment editor for freelance contributors and frequent news reporter, including brief international assignments to United Kingdom headquarters and the 2008 Monaco Yacht Show.Newsmax MediaWest Palm Beach, Fla.2005 - 2007Chief Online Editor, Newsmax.comDirected assignments, conducted interviews, selected stories, and prepared editorial submissions from staff reporters, wire services and freelancers.Channel IntelligenceCelebration, Fla.2004 - 2005Director, Public RelationsLed media and analyst relations for a privately held e-commerce company pre-Google acquisition, elevating visibility of the company narrative to a national level with leading analyst firms.Collegis Inc.Maitland, Fla.2001 - 2004Director, Media RelationsDeveloped external and internal corporate communications for a $100 million higher education services corporation and more than 100 college and university clients nationwide. Freelance News and Feature Writer, Orlando, Fla. Ongoing News reporter, feature writer, and stringer for The Associated Press, The Wall Street Journal, Catholic News Service and The Institute for Financial Operations (IFO).EducationRollins CollegeWinter Park, Fla.Master of Arts, Corporate Communication and TechnologyGraduated Summa Cum LaudeTemple UniversityPhiladelphia, Pa.Bachelor of Arts, Journalism |