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PHONE NUMBER AVAILABLESenior Manager and Community Relations Executive. Proven results in creating and executing strategic marketing programs andmedia campaigns.. Excel at building partnerships and public awareness strategies andplacement.. Highly capable business manager with a proven record of resourceaccountability and creative implementation.. Effective leader at every stage from vision through strategic processes,negotiations and tactical execution.. Motivational team builder and manager who leads others to peakperformance.Key Competencies: Strategic Planning & Leadership ? Budgeting & FinancialAffairs ? Operations Management ? Marketing & Advertising ? Events ?Public Relations & Communications ? Media & Government Relations ?Program/Services Development ? Fundraising ? Human Resources ? ProjectManagement ? Contract Negotiations ? AdministrationProfessional Experience & AchievementsMaster Poe Productions, Inc. Bonita Springs, FL & New York, NYPresident 2007 to 2010Oversee start up and researched all core operation functions of MasterPoe Productions, Inc. to ensure feasibility, sustainability and productlongevity for new hair care tool. Responsibilities include: businessdevelopment, fundraising, business plan, product research, trade showsand events, prototyping, testing, patents, manufacturing, budgeting,marketing, public relations, administration and all contract negotiationsfor contractors, licensing, intellectual property and buy outs.Fisher Center for Alzheimer's Research Foundation New York, NYVice President / Chief Operating Officer 1995 to 2007Built the organization from start-up to one of the most respectedAlzheimer research foundations worldwide. Provide strategic planning,vision and leadership direction to guide the organization's rapid growth.Oversee over 75, including staff, contractors, committee members, boardmembers and pro bono service providers. Oversee all core operationsfunctions of the organization: budget, financials, marketing,fundraising, public relations, media relations, human resources,government relations, legal, event management, IT, grant writing,educational programs, services/program development, development ofcharters, by-laws, policies, procedures and administration. Negotiatecontracts for publishing, licensing, intellectual property and otheractivities.Financial / Operations / Marketing Achievements. Personally developed and raised over $17 million and an additional $7million in pro bono services, with 96 cents of every dollar dedicatedto research. .. Garnered media coverage valued in excess of $10 million, resulting inworldwide recognition for sponsors and donations for the Foundation. Established the Michael Stern Parkinson Research Foundation as aseparate entity from the Fisher Center-doubling the research fundsreceived and enabling each foundation to secure greater funding.. Led development of the organization's award-winning Website,Alzinfo.com, featuring online advertising and donation capabilities.Site offer the most comprehensive and leading source of informationand services on every aspect of Alzheimer's disease.- Donations have doubled each year growing from 1.2 million to 3.7million since the Website launch in 2003.- Website has generated over 1 million unique visitors and 10 millionpage views since its inception.Fundraising / Event Management / Public Relations. Generate millions of dollars annually by orchestrating majorfundraising events such as black-tie dinners, fashion shows,entertainment and golf tournaments, as well as health fairs andeducational conferences.- For the Foundation's inaugural event, paired a black-tie dinnerevent with the opening of Le Cirque 2000 in New York City, raising$1.3 million and achieving major national exposure.- Spearheaded major event at St. Regis Hotel Roof and Penthousecoupled with an online silent auction promoted by AOL and DoubleClick that generated $500,000 and extensive online and offline mediaexposure.- Sponsored and served in a key role on the largest annual mayoralconference on Alzheimer's disease in partnership with the NYCDepartment of the Aging attracting up to 1,000 people at each event.. Established relationship with Combined Federal Campaign, an employee-giving program resulting in the largest number of Federal employeeparticipants (4 million) raising over $10 million for the Foundation.- The Foundation also benefits from employee-giving campaigns at thestate level, with participating employees across 21 statescontributing $250,000 annually-the fastest-growing campaign for anyfoundation.Marketing Development & Management. Spearheaded the development of the Alzheimer's Information Programfrom initial concept through all phases of implementation andencompassed:-Led the development of a documentary for the Alzheimer's InformationProgram, Is There Hope?, that premiered on PBS. Program featured anonline tie-in and live call-in format with renowned medical expertssuch as Dr. Barry Reisberg and Nobel Laureate Dr. Paul Greengard.-Documentary achieved recognition as the most successful health-related program ever aired on PBS.. Initiated, promoted and piloted an innovative educational program(including CEUs) on healthy aging in 6 states: Keeping Your Mind Sharpin partnership with MetLife.- Secured $300,000 contribution for the Preserving Your Memorymagazine which includes the Keeping Your Mind Sharp program.Magazine will be distributed to 100,000 physician offices andhospitals nationwide.- Advertising revenues from the publication will generate $10,000 perpage.- Secured pro bono services of ad agencies to build the PreservingYour Memory TV, radio, print and online ad campaign for nationwidelaunch.- Created and negotiated a major licensing deal with Dicksons Giftsfor a product line to support the Preserving Your Memory campaign.Developed licensing partnership with Kappa Publishing.- Marketing campaign features the Daytona Beach Shores Challengereaching out to 17 municipalities, as well as the Waltrip Challengedriving over $1.5 million in pledges. Invaluable public awarenessachieved from advertising the Foundation's logo on the Waltripracing team car.Strategic Alliances / Sponsorship Development. Established extensive financial support for the Foundation's programsby cultivating strategic partnerships and sponsorships with countlesshigh-profile organizations including:- National Institute of Health, Administration on Aging, NationalLibrary of Medicine, American Medical Association, AARP, Departmentfor the Aging of NYC, Novartis, National Association of Chain DrugStores, Forest Lab, Commerce Bank, Morgan Stanley, The Ad Councilof America, American Association of Advertising Agencies, NationalFuneral Directors Association, Alzheimer's Association, ConsumerCoalition for Quality Health Care, Elder Law Attorneys, NYUSilberstein Institute of Aging and Dementia, National Council onAging, Met Life, Martha Stewart Living Omnimedia and many othersincluding all numerous media outlets.. Cultivated relationship with a global law firm that provides ongoingin-kind services for the Foundation, valued at well over one milliondollars.Prior Entertainment Industry EmploymentProducer, Theatrical Agent and Performer with such organizations asWarner Brothers, Toronto; Fontana Films, Rome; Paramount Pictures,Rome. |
