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Click here or scroll down to respond to this candidateCandidate's Name
Marketing LeaderEMAIL AVAILABLE PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE Cumming, GAAccomplished executive blending extensive IT and marketing expertise, excelling in product marketing and innovation, team leadership, and strategic partnerships. Proven success in strategic planning, marketing execution, and product management across leading firms. Expert in the full product lifecycle from new product launches/acquisitions to sunset/divestiture, marketing strategies/execution and ROI analysis, with persuasive communication skills to influence key stakeholders and share unique health IT insights. Dedicated to ongoing learning in the industry, leadership, marketing, and technology.Areas of Expertise B2B, B2SMB, Partner & Channel Marketing Strategic Marketing & GTM Planning Brand Awareness & Management Market Research & Competitive Analysis Product Marketing, Messaging & Content Campaign Management Digital & Offline Advertising; SEO / SEM Digital, Social, Email & Content Marketing Lead & Demand Generation Sales Enablement, Support & Operations Cross-Functional Team Collaboration Team Building, Mentoring & Coaching Leadership & Management Budgeting & ROI Optimization Executive & Customer CommunicationsCareer HighlightsLed marketing team for a health IT provider, overseeing 1,000+ partners, with a focus on digital marketing across sectors.Improved upselling/cross-selling by coordinating marketing and sales efforts across multiple teams.Highly customer-focused representing marketing on company-wide Voice of Customer, win/loss, and attrition management initiatives.Enhanced ROI leading healthcare organizations (ACHE, Beckers, and CHIME) through improved C-suite engagement.Streamlined customer reference process, cutting costs and time, by initiating a digital-first approach.Maximized marketing funding by managing activities linked to partnerships with AWS, Microsoft, and Intel.Created and implemented a pharmacy solution for 450+ health systems in a highly competitive environment.Received over twelve invitations to an annual sales recognition trip for driving revenue growth.Managed a six-month mission in Israel to merge an acquisition and launch its Ambulatory EHR in the US.Annually briefed 100+ customer executive teams on strategic plans and industry trends.Professional ExperienceHealth IT Marketing Consultant Dan Mowery LLCSep. 2023 PresentProvided strategic marketing for a newly merged health IT firm, working with the Chief Revenue Officer on planning, key performance indicators (KPIs), partnerships, events, and customer programs.Delivered a marketing plan template covering current state, competitive landscape, and target markets with unique propositions, key personas, buyer's journey, tactics, timelines, KPIs, and best practices for key customer and marketing programs.VP, Channel Partner & Customer Marketing Optum Insight/UHG (Acquired Change Healthcare 10/22)Apr. 2019 Aug. 2023Led 8-member marketing team to elevate engagement across key sectors, enhancing operational efficiency and partner engagement.Directed the C-Suite Engagement Program to strengthen and maximize ROI with leading organizations, fostering strategic relationships.Achieved 3.5M+ digital impressions with less than $900K, increasing engagement and downloads through targeted digital campaigns.Generated 400+ leads through partner webinars and podcasts, boosting lead generation and customer engagement.Managed AWS partnership marketing in 2022, securing $330K in reimbursements through budget and partnership management.Initiated the Customer Advocacy Program, aiding in closing $4.7M in sales and advancing $40M+ in the sales funnel.Directed Customer Crisis Communication Team during COVID, boosting engagement and crisis response.Developed interactive video case studies as well as led cataloging customer ROI and Value Statements to support sales enablement.Surpassed targets for lead generation and customer expectations through strategic marketing initiatives.Executive Director, Industry Relations & Market Intelligence Change Healthcare (Acquired McKesson HIT)Mar. 2017 Mar. 2019Managed partnerships with top market intelligence firms, adding value to Change Healthcare's planning, marketing, and support.Fostered strategic alliances with KLAS, Gartner, and Frost & Sullivan, setting practice standards and boosting operational excellence.Delivered major vendor introductions and strategic updates to intelligence firms within set timelines, converting them into advocates for the newly rebranded organization, increasing sales opportunities and market exposure.Contributed to executing market segmentation for health industry, adopted company-wide for enhanced planning/reporting/analysis.Executive Director, Industry Relations & Market Intelligence McKesson HITOct. 2013 Feb. 2017Enhanced upsell and cross-sell by efficiently aligning marketing, sales, account development, and customer success teams, boosting client satisfaction/sales.Presented 100+ strategic briefings yearly to C-Suites as main spokesperson, affirming company's strategic direction and leadership.Built partnerships within industry, ensuring alignment, and adding value to our planning, marketing, and sales.Oversaw marketing partnerships with Microsoft and Intel, leveraging substantial funding to boost marketing impact and reach.VP, Strategic Planning & Marketing Programs McKesson Provider TechnologiesJan. 2004 Sep. 2013Initiated launch of an Electronic Health Record, hitting business goals in the first year and adopted by 350+ health systems.Led the strategic positioning of a closed-loop medication management solution, strengthening market presence.Directed a 24-person marketing organization with a $9M budget, including events/trade shows and RFP teams, increasing technology business visibility and prospect engagement.Served as the primary spokesperson to C-suite audiences, enhancing brand trust and loyalty.Additional ExperienceVice President of Program Management McKesson Provider Technologies (Acquired HBO & Company)Vice President of Program Management HBO & CompanyDirector Sales Support, Development Manager, Installation & Support Manager HBO & CompanyEducation / Certifications & TrainingPre-Law & Mathematics Coursework - University of Illinois ChicagoAI: AI Challenges and Opportunities for Leadership Microsoft Copilot ChatGPT Masterclass: ChatGPT Guide for Beginners to Experts AI Certification and Using ChatGPT for Marketing Copywriting Fundamentals of AI and Machine Learning Law for AI Masterclass Introduction to Prompt Engineering for Generative AI Building Responsible AI in Healthcare AI in Business Essential TrainingMarketing: How to Use High-Impact Storytelling Account-Based Marketing Foundations B2B Go-to-Market Strategy: How to Transform Your Business Marketing Strategy for Business: The Complete Master Guide Using Brand Archetypes to Generate Actionable Insights Calculating ROI in Software Collecting Competitive and Market Intel at Trade Shows/Conferences Integrated Marketing Communications Strategies Storytelling to Influence Digital Marketing Campaign: Plan a Professional StrategyLeadership: People Leader Core Curriculum Change Healthcare/Optum/McKesson Inclusive Leadership Masterclass How to Encourage Employee Accountability Coaching Skills for Leaders and Managers Harassment Prevention Leading with Empathy Leading Inclusive Teams Leading Your Team Through Change Agile Crash Course: Agile Project Management; Agile DeliveryTechnical ProficienciesSalesforce Definitive Healthcare Airtable SproutSocial Workfront Wrike MS Office Generative AI including ChatGPTHealth IT Experience: Inpatient and ambulatory EHRs Pharmacy (Inpatient/Ambulatory/Retail/Automation) Revenue Cycle Analytics/Business Intelligence ERP/Supply Chain |
