| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLESKILL SET SUMMARYBilingual, (SPANISH-speaking, reading, writing), professional with a proven history of strong marketing skills, digital strategy, e-commerce, project management, and communication skills in various verticalsPrevious work with website strategy development, Google analytics, email marketing, LinkedIn, Instagram, and Facebook marketing strategyExpertise in organizational development, strategic planning, project management, digital strategy, public relations, budget and brand management strategies including process improvements for entire organizationsExperience in diverse corporate and non-for-profit issues including board membership and change management.RELEVANT EXPERIENCESALVATION ARMY, CHICAGO, IL 2022 - 2024Director of Strategy and Outcomes for the North & Central IL DivisionManaging a $12 million budget encompassing communications, marketing, public affairs, direct mail and digital strategy covering the entire Chicago area as well as 75% of the state of Illinois.Directing incoming fundraising efforts of over $50 million throughout the state of IllinoisManaging a team focused on digital, direct mail, volunteers, red kettles and communicationsWriting and directing public relations efforts throughout the state of Illinois.HI CONSULTING, OAKBROOK TERRACE, IL 2009 -2021Freelance Marketing ConsultantDirected the corporate marketing strategy for Ultra Fresh Foods and Strack & Van Til grocery stores in the Chicago area and Northwest Indiana with digital and traditional marketing strategy.Oversaw the overall digital strategy, corporate marketing communications, retail signage, newspaper circular development and corporate advertising resulting in a 12% increase in store traffic.Consulted small businesses at the Small Business Development Center at Elgin Community CollegeWorking with Reflejos newspaper on their marketing plan as well as digital assets.H&R Block retail offices saw a 15% increase in customer traffic in the Chicago area based on my integrated marketing campaigns in both English as well as SpanishConsulted State Farm agents to create marketing communication pieces including digital advertising efforts in English and Spanish increasing sales by over 17%.ARCHDIOCESE OF CHICAGO CATHOLIC CEMETERIES, HILLSIDE, IL 2017- 2020Marketing ManagerManaging all media, marketing and sales efforts with an annual budget approaching 1 million dollarsDirecting our digital presence with Google analytics as well as our investment in CRM software.Developed the marketing plan for the organization focusing on parish and community relations including the marketing of the first cremation garden within the Archdiocese of Chicago.Creating Hispanic marketing strategies for the cemeteries within Cook and Lake counties including postings on Facebook, Instagram and Twitter.GLOBALHUE ADVERTISING, LISLE, IL 2007 2008Field Account Supervisor: Chrysler Motors AccountManaged traditional and digital marketing and advertising efforts on all of the Hispanic marketing and media strategy for Chrysler Motors as well as their dealerships in the Midwest.Developed creative, event and social media deliverables for the client in English and Spanish resulting in a 15% increase in dealership traffic throughout the western suburbs for all 3 brands.Created a unique Carne Asada summer promotion in conjunction with Jewel Food StoresCOMCAST, SCHAUMBURG, IL 2005 2007Regional Marketing CoordinatorManaged all of the direct mail efforts for Comcast Digital Voice, High-Speed Internet and Hispanic programming in the Midwest with monthly pieces totaling over 1 million per month at times.Developed product marketing strategies with the goal of improving market share and product awareness for Comcast High-Speed Internet and Digital Voice within the Chicago area.Created Hispanic segmentation strategies for Comcasts CableLatino products.BEARINGPOINT (Formerly KPMG CONSULTING), Chicago, IL 2000 2004Senior Consultant in the Technology, Communications and Media PracticeServed as the Communications Manager for the new security measures implemented at the Buffalo and Rochester, New York airports as well as in Boston and Atlanta.Implemented cost reduction improvements during a special Transportation Security Administration audit and project overhaul focused on security service improvements at several major U.S. airportsReorganized the structure and work flow of Rainbow Media Network(Cablevision) stations after integrating new programming & advertising traffic software resulting in a 20% cost savingsSupported a change management project for a major telecommunications company in the Midwest whereby organizational changes were administered as well as new technologies were applied.HEWLETT-PACKARD, Boise, ID 1996 2000Product Manager with Future and Current ProductsCreated marketing and media strategies for LaserJet products for life cycle and pricing issues.Managed Personal LaserJet marketing & sales tools for HP marketing centers around the world as well as website audits and improvements for several LaserJet products.Developed a distribution strategy, pricing analysis, and legal negotiations for LaserJet software.Coordinated customer interviews and focus groups analyzing LaserJet 2100 print quality.Worked with counterparts in Latin America, Europe, and Asia on product and digital issues.EDUCATIONUNIVERSITY OF ILLINOIS at Urbana-Champaign, IL 1996-1997Master of Business Administration, December 1997Concentration: MarketingBachelor of Arts in Liberal Arts and Sciences, May 1990 1986-1990INTERNSHIPSHEWLETT-PACKARD, Boise, ID Summer of 1997LEO BURNETT USA, Chicago, IL Summer of 1996AWARDS & ACTIVITIESFormer Mayor Daleys Advisory Council on Latino AffairsBoard of Directors- Heartland AllianceNamed one of the Next Generation of Minority Business Leaders Minority MBA Magazine (2000)Director of HP-Boise's Speakers in the Classroom Program, recognized by President Bill ClintonOne of five Hispanic MBAs nationwide selected by NSHMBA to represent the U.S. in SpainSelected as co-chairman of WGN-TV's Diversity Steering Committee |
