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Click here or scroll down to respond to this candidateR e n eZ u r e c kMARKETING / OFFICE MANAGERC O N T A C TPHONE NUMBER AVAILABLEEMAIL AVAILABLEOrchard Park, NYLINKEDIN LINK AVAILABLECandidate's Name
S K I L L SProfessionalStrategic Marketing InitiativesAdvertising & ProductPromotionsStrategic Planning & AnalysisIndustry NetworkingProject Planning &ImplementationBudget AdministrationNew Product DevelopmentCustomer RelationshipManagementTeam Building & DevelopmentRoot Cause Analysisinternet & E-Mail MarketingEvent Planning & ExecutionTechnicalE-mail MarketingMS OfficeAppleP R O F I L E S U M M A R YMulti-faceted, results-driven innovator with demonstrated expertise implementing marketing, sales, and promotional programs to maximize revenue and market share. Success in analyzing trends and guiding launch of new products. Talented team-builder through hands-on leadership and clearly defined goals. Expertise in creating and implementing marketing and sales plans. History of success ensuring outstanding organization and client satisfaction. Engaging presenter and skilled oral and written communicator. E X P E R I E N C EOFFICE MANAGERThe Stay Young Center Orchard Park, NY 2023-2024 Responsible for providing direct oversight of medical technicians and patient counselors and sales staff. Ensured all operations functioned effectively. Management of all staffing positions to coordinate smooth workflow. Worked collaboratively with business partners for implementation of new service lines and organization.MARKETING PRODUCT SALES MANAGERKSL Biomedical Buffalo, NY 2021-2022 Led a team of high-performing marketing and business development professionals; provided one-on-one coaching to optimize individual performance; collaborated with sales team and management to execute projects, overseeing all aspects from conception to completion. Spearheaded all event planning activities, managed budget, and directed event logistics to increase organization exposure. Designed and opened pop-up location for consumer testing. Managed press conferences, articles, news stories and releases through a public relations agency. Utilized various traditional and online platforms including email, print literature, website, social media, native content and journal articles to market information.MARKETING MANAGERImmco Diagnostics (Trinity Biotech) Buffalo, NY 2019-2021 Spearheaded the organization and full rebuild of the company website. Developed multiple forms of customer contact and improved the flow and content of the website for use as a sales tool and medical resource. Additional content improved the SEO to drive more searches to the site. R E N E Z U R E C KMARKETING / OFFICE MANAGERE D U C A T I O NASSOCIATES IN APPLIEDSCIENCESUNY Erie Community CollegeBuffalo, NY1987 - 1989GPA: 3.82P R O F E S S I O N A LD E V E L O P M E N TBUSINESS WRITINGRockhurst University,Continuing Education CenterKansas City, MO1999 - 1999 Orchestrated all event, trade show, and convention planning activities, and directed event logistics to increase organization exposure. Utilized various traditional and online platforms including email, journal ads, radio advertising, and CRM. Dramatically increased sales of flagship product line by 42% in a two year period.SPLINT SPECIALISTSAM PRODUCT MANAGERGreat Lakes Dental Technologies Buffalo, NY 2007-2018 and 1989-1999 Successfully marketed TMJ appliances to dentists through education and webinars, designing literature and website based information for the advancement of dentists ability to treat TMD. Analyze diagnostics and physiological health of the Temporal Mandibular Joints to recommend treatment planning and case design. Oversee the fabrication utilizing digital technologies involving CAD/CAM and CNC fabrication and train Splint Designers and other sales staff on proven methods/best practices recommended by Continuing Education facilities. Instrumental in growing department by 60% and drastically increasing production output.BRANCH MANAGERPan Am Dental Laboratory Buffalo, NY 2005-2007 Held responsibility for managing all administrative, operational, financial, promotional and HR processes vital to the successful operation of the Buffalo branch of an outsourced dental laboratory in Savannah GA. Grew business to twice its size in 3 years.MARKETING MANAGERIvocar Vivadent Buffalo, NY 1999-2002 Orchestrated the strategic planning and implementation of product development, new product, and marketing/advertising execution for the North American headquarters of a European dental manufacturer; analyzed market trends, identify potential global and international markets and managed product development cycle. Developed and led a team of high-performing marketing and management professionals; provided one-one one coaching to optimize individual performance; collaborated with sales team and management to execute project, overseeing all aspects from conception to completion. Spearheaded all event planning activities, managed budget, and directed event logistics to increase organization exposure. Utilized various traditional and online platforms including email, journal ads, website and journal articles to market information; conducted focus groups and distributed questionnaires to assess performance of product, pricing, and packaging. dramatically increased sales of mature product line by 200 % by introducing an extension to the offering. |
