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Click here or scroll down to respond to this candidateCandidate's Name
Marketing & Communications SpecialistPortland, OregonEMAIL AVAILABLESUMMARYNimble and results-driven marketing and communications leader with extensive experience in spearheading innovative strategies to drive business growth and enhance brand visibility. A grass-roots or guerilla marketer at heart, I thrive in an environment where creativity and equity are valued, and new, crazy ideas are the gateway to doing great things. EXPERIENCEZRT Laboratory, Beaverton, Oregon Marketing Manager FEBRUARY 2022 - OCTOBER 2023 Orchestrated the marketing strategy for a clinical laboratory specializing in hormone testing, enhancing client understanding of the evolving AI technology powering the companys reporting system. Led cross-departmental product launches, collaborating closely with tech and marketing teams to deliver timely, on-brand communications to clients regarding ongoing changes and updates to the main product line. Implemented media monitoring tools to drive digital and social strategy, boosting engagement with professionals in the functional medicine market and enhancing efficiencies and visibility for creative and event planning teams. Established an influencer program for traveling sales teams and speakers, as well as webinars with a minimum of 500 attendees per session. Optimized digital marketing and PPC reporting by revamping outdated keyword processes, resulting in a nearly 100% reduction in the PPC budget YoY. Planned, prepared, and hosted regular educational webinars in collaboration with other industry leaders in the hormone testing realm. Managed a demand gen budget of over half a million dollars a year, including event logistics and travel costs for trade shows, conferences, and influencer events. continuedCertified Languages International, Portland, Oregon Director, Corporate CommunicationsSEPTEMBER 2004 - NOVEMBER 2021 Spearheaded successful marketing and communications strategies driving three company rebrands and multiple website redesigns, contributing to a significant revenue increase from $5MM to $55MM annually during tenure. Developed a key messaging matrix to inform relevant brand messaging strategies, aligning key brand messages with target audiences for compelling storytelling. Led cross-departmental collaborations in product development, introducing intuitive UI/UX applications implemented across all Walmart Pharmacies and major healthcare networks nationwide. Excelled in building and managing diverse creative teams, implementing tailored advertising, events, and PR campaigns that consistently delivered 10% gross annual revenue growth YoY. Collaborated closely with sales to forge strategic partnerships and educational initiatives benefiting underserved demographics and advancing industry objectives. Curated an extensive library of engagement email campaigns in Pardot, communicating regularly with a list of 20,000+ subscribers in various sales verticals. Managed all internal communications initiatives and skillfully handled public-facing crisis communications and PR initiatives, ensuring customer satisfaction and retention. TECHMS & Apple OSMS Office SuiteAdobe SuiteGoogle SuiteSalesforce & PardotHubspotUmbracoWordpressPerchMeltwaterTrello/AsanaCOMPETENCIESInternal & External CommunicationsDigital MarketingAdvocacy & Relationship managementTeam Building & ManagementBrand StrategyPublic RelationsLogisticsExpense ManagementTrade Shows & EventsVideo ProductionCopywritingSocial Media: LinkedIn, Instagram, Reels, TikTok, Facebook, etc. EDUCATIONUniversity of Nevada, Reno: Bachelors Degree Journalism, Multimedia Design American College of Healthcare Sciences Holistic Nutrition |
