| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE New York Metro AreaProfessional Summary - Marketing DirectorAccomplished Marketing Leader offering diverse expertise in developing and implementing automated strategies for DTC, B2C & B2B technology marketing, CPG, durable medical equipment, and various startup environments. Skilled in strategic creative marketing, data-driven decision making, keen knowledge of emerging trends such as AI, and adept at leading highly effective teams. Committed to continuous experimentation and achieving aggressive growth targets aimed to differentiate in a challenging marketplace.SkillsData Analytics - Consumer/MarketExperienced Project ManagerBrand Strategist & PoliceMarketing Communication StrategiesExcellent Thinker & Problem-SolvingMarketing AutomationSEO/SEM & Conversion Rate OptimizationMultichannel Campaign Orchestration & AutomationCross Collaborative Design & ImplementationDetailed OrientedBusiness FocusedSet Clear SMART Metrics & KPIsWork ExperienceMarketing Lead, Consultative Head of MarketingMy Big Dream, New Bern, NCJune 2022 January 2024Served as a brand consultant involved in CRO to drive donations and demand for hand-crafted goods company.Developed consumer-facing communications to build brand, collateral, and website servicesManaged cross-functional collaboration to create customer-facing marketing planPlanned, organized, and managed strategy for the initiatives to creatively market productsUtilized innovative storytelling, AI creation, and multimedia creation to drive trafficAnalyzed marketing content, SEO efforts, and website events using Google Analytics 4 (GA4)Advised on demand generation through social media ads, Google Ads, email marketing, and SMS communicationsDevised and executed integrated strategies and campaigns that increased awarenessMarketing DirectorThe Landmark Group Inc, Valley Cottage, NYFebruary 2018 - May 2022Decisive marketing leader hired to reposition durable medical equipment brands for a world-class manufacturing organization selling B2B and DTC.Championed communications through email, social, intranet and SMS to inform B2B customersExceptional cross-functional leadership focused on a brand redesign across channels and products that entailed:- Developed automation system as a way of communicating with B2B and DTC leads- Redesigned and wrote content to company websites utilizing CMS- Defined the KPI metrics to set clear expectations/goals for the team- Implemented an effective marketing communications plan across multiple channelsMotivated 3 marketers to think outside the box, built solutions, used emerging technologies that resulted in 300% growthUsed competitive insights to dramatically increase digital organic traffic by 300% YOY through SEO best practices and SEMRush toolsRan paid social campaign on Facebook resulting in .21 cents per landing page visit for a projected revenue of $3500 per leadExperienced managing CRM, building, and scaling a durable medical equipment consumer brand nationally reaching $31.5 million in sales in 2021Marketing Communications ManagerBulbrite Industries Inc, Moonachie, NJOctober 2015 - February 2018Brought in to create, integrate, and manage budget for the company's marketing communication plan for both customers and consumers, boosting customer reach.Led a highly successful team that redesigned the brand and relaunch www.Bulbrite.com integrated APIs to communicate with the ERP system, SAP OneEvaluated research and adjusted marketing strategy to meet changing market and competitive conditions while keeping abreast of trends and competitor's products, services, marketing, and online presenceImplemented a new CRM system (HubSpot) to communicate with dealers and customersResponsible for maximizing product presentation through enhanced print/social media, strengthening tradeshow presence, and improved brand recognition/presentationWorked closely with many internal teams and external partners, performance marketing and creative agenciesPeople (4) management experience, proven ability to develop marketers and work with diverse skill setsMarketing ManagerEyeClick Inc, Armonk, NYJune 2013 - October 2015Led the scope of product marketing for EyeClick products (a SaaS company).Managed CRM Salesforce and created shortcuts for reportingDeveloped a subscription marketing plan and executionExecuted SaaS and application developmentEstablished consistent brand format and presentation through managing all communicationImproved advertising efforts through developing all advertising creation and placementEnsured client's and the team's marketing needs were met through closely collaborating with the Sales and Support teamIdeated and designed EyeClick's tradeshows and events (IAPPA, Burger King, and McDonalds shows)Managed website content, PPC, Facebook Ads, datasheets, brochures, catalogs, press releases, videos, and photographyOnboarded HubSpot Email Marketing with Salesforce, which included light coding of HTMLOperations and Marketing SupportUS Army Center for the Army Profession and Ethic, West Point, NYSeptember 2011 - June 2013Managed marketing communication efforts for the Army Profession Campaign, America's Army Profession Education and Training Program, Master Army Profession Ethics Trainer, and Army Profession Seminars.Designed service presentations by filming personal stories of soldiers and their experiencesOrganized educational shows across the world to boost awareness and position the Army Profession favorablyOngoing support of key marketing campaignsFounder and CEOThe Andrus Group Inc, Southport, NCJune 2005 September 2011Met with business leaders to support their business growth, primarily by fulfilling all of their marketing and branding needs (web, print, TV, Radio, Social and more).Established and managed a thriving marketing company specializing in SMB, B2C and B2BLed a team of 8 marketing professionals, fostering a collaborative and creative work environmentDeveloped and executed innovative marketing strategies for clientsCultivated and maintained strong client relationships, ensuring satisfaction and repeat businessOversaw the company's financial performance, budgeting, and resource allocation, consistently achieving and exceeding revenue targetsEducationBachelor of Arts Degree: Liberal Arts, Graphic Design and Sculpture - Messiah College, Grantham, PAMaster of Science: Marketing Digital Liberty University, Lynchburg, VA 2025CertificationsHubSpot Inbound Marketing 2022HubSpot Administrator 2015 2022 |
