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Click here or scroll down to respond to this candidateCORE COMPETENCIESStrategic Marketing Planning Team Leadership &Development Budget Management & FinancialOversight Content Development & Curation
Design Aesthetics & Presentation MultichannelMarketing Campaigns Data-Driven DecisionMaking Social Media Strategy Public Relations & Event Planning Rebranding Initiatives ProjectManagement Methodologies (Scrum, RASCI)
Vendor & Contractor Management PerformanceMetrics & KPIs Sales Funnel ManagementTRICIA L. SACCHETTIReston, VA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Forward-thinking Marketing Leader with proven acumen in developing and executing high-impact marketing campaigns that drive revenue and brand recognition. Adept in team leadership and mentoring, reinforced by a strong commitment to fostering a culture of independent critical thinking. Experienced in budget management, ranging from $13M to $250K annually, and in leading high-performance teams, including vendors and contractors. Exceptional skills in project management, brand development, and metrics analysis. Recognized for positive contributions to organizations through multiple awards, bonuses, and promotions. Committed to continuous learning and open to growth opportunities. CAREER SUMMARYDIRECTOR, MARKETING US Cyber Academy Sterling, VA 2022 2023 National Cyber Group LLCOversaw marketing initiatives at US Cyber Academy, a startup under the umbrella of National Cyber Group LLC, with a primary focus on student recruitment for cybersecurity programs. Executed multi-channel lead-generation strategies, involving online admissions sessions, content marketing, and digital advertising. Managed monthly ad budgets, vendor selection, and onboarding to optimize marketing efforts and establish best practices, templates, processes, and dashboards. Generated 5,562 registrations and 1,744 Marketing Qualified Leads (MQLs) through live, online admission sessions, achieving a 30% attendance rate. Optimized $12K per month ad spend, successfully onboarding vendors to maximize impact, including substantial cost efficiencies in SEM, achieving KPIs of >2% CTR and <$150 Cost Per Lead (CPL) across Google Ads, LinkedIn, and Meta platforms. Designed and implemented a content calendar that nurtured MQLs to Sales Qualified Leads (SQLs) through gated content, IT brand ambassadors (including Mike Meyers), and testimonial videos. Increased year-over-year organic growth by 30% by mentoring a social media contractor. Implemented SMS messaging integration with HubSpot to increase attendance rates for live, virtual admissions sessions. Launched a new brand guide for CyberNow Labs Academy, repositioning the brand across social platforms. VICE PRESIDENT, WORLDWIDE MARKETING Herndon, VA 2015 2022 Learning Tree International (2007 2022)Directed global marketing strategies by managing a $2M budget and collaborating closely with the executive team to shape go-to-market approaches. Fostered team productivity by implementing professional development programs and facilitating inter-departmental collaborations, while managing a team size ranging from 8 to 20 individuals. Advanced sales enablement tools such as LinkedIn Sales Navigator and ZoomInfo, optimizing sales performance in collaboration with sales leadership. Dynamic Marketing Communications DirectorSTRATEGIC PLANNINGCOMMUNICATIONTEAM DEVELOPMENTADAPTABILITYLEADERSHIP IMPACT2 P a g eTRICIA L. SACCHETTI Reston, VA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Enhanced organic search performance for the legacy website, achieving a 56 Google Trust Score, while concurrently participating in the 2022 redesign and ongoing SEO optimization of the new site. Contributed to $300K+ in revenue growth for FY21 through collaborative efforts in organizing and supporting strategic partner events, including special client programs for the DOD and SLED. Introduced 2,576 SQLs into the sales pipeline and generated $68K in direct conversions through a multichannel Data Science campaign, capitalizing on key market trends. Revamped hiring and team development post-COVID, resulting in onboarding three new staff members and two digital agency partners. Achieved $11M in cost savings by shifting focus from a direct-mail-centric approach to multi-channel campaigns in the B2C sector and Account-Based campaigns in the B2B sector, with a particular emphasis on qualified lead generation. Institutionalized a monthly 1:1 Learning & Development meeting format tied to Individual Development Plans, later adopted company-wide by HR. Secured a pivotal case study from a major financial institution, enabling the launch of a Women in Leadership workshop series that garnered 260 new enterprise contacts across various organizations and levels. EXECUTIVE DIRECTOR, WORLDWIDE MARKETING 2013 2015 SENIOR MANAGER, MARKETING PROJECT MANAGEMENT 2009 2013 PROJECT MANAGER, MARKETING 2007 2009Transitioned Learning Tree International's marketing department into a self-sufficient, in-house agency serving global units, including North America and Europe. Managed specialized teams in production, creative work, and digital marketing, reducing dependency on external vendors, particularly during the transition to a 2021 website redesign project. Reported directly to four different CEOs during tenure, adapting to multiple changes in executive leadership. Streamlined marketing efforts by centralizing all creative and strategic work through the newly formed in-house agency, enhancing operational efficiency. Led the marketing team through four transitions in executive leadership, ensuring consistent performance and adapting to new corporate strategies each time. Transformed the department from a direct-mail-focused operation to a multi-specialized digital marketing entity, aligning with industry evolution. Fostered relationships with various global units, ensuring the in-house agency model served the marketing needs across North American and European sectors.EARLY CAREERDIRECTOR, MARKETING-COMMUNICATIONS Leesburg, VAPrecision Tune Auto Care, Inc. Launched a turn-key Local Fleet program, targeting a niche market to drive incremental sales and customer traffic. Modernized the public website by integrating online appointment scheduling, gift card purchasing, and localized content, enhancing user experience. Mastered agency partnerships, delivering a bi-annual Ad Kit encompassing TV, radio, print, outdoor, and in-store materials within a $2M budget.Early Career: eMeritus Telecommunications, division of VarTec Telecom, Manager, Marketing Communications Precision Tune Auto Care, Inc., Manager, Marketing Communications Coordinator, Marketing Communications EDUCATION & CREDENTIALSBS, COMMUNICATIONS Castleton University Castleton, VT Training & Courses: Diversity, Equity & Inclusion (DE&I) in the Workplace Certificate (USF) Hubspot Marketing Academy Certificates TikTok How to Go Viral (Udemy) AI Social Selling Challenge (Superconnectormedia.com) AI Mastery Workshop (AutoFunnel.ai) RISE & UPW (Tony Robbins) Transformational Leadership for Women (Learning Tree Course 3472) Public Speaking (Learning Tree Course 903) Building High Performance Teams (Learning Tree Course 346) Agile Fundamentals (Learning Tree Course 918) Project Management Fundamentals (Learning Tree Course 296) Technical Skills: Adobe Creative Suite Microsoft Office 365 (emphasizing Teams Channels/SharePoint & Excel Dashboards) Hubspot (CRM & marketing automation) Unbounce Canva All Social Platforms + Ad Managers Hootsuite Google Analytics & Ads SEM Rush Trello LI Sales Navigator ZoomInfo ChatGPT & Gemini |
