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Click here or scroll down to respond to this candidateExperience Cont.SHERRI PERRAS, CAMPStreet Address
PRESENTStreet Address PHONE NUMBER AVAILABLE EMAIL AVAILABLESIMPLIFY, PRIORITIZE, EXECUTE ANA CERTIFIED MARKETING LEADER & CONSULTANTPROFILEI am a results-driven and proven leader with a demonstrated track record of delivering extensive marketing and customer experiences across highly competitive and diverse industries. My keen understanding of market dynamics is centered on achieving positive outcomes for my team, partners, and customers. As a savvy communicator and practiced networker, I excel in cultivating relationships and fostering collaboration across various business verticals, consistently driving impactful results. My accomplishments encompass amplifying revenues, pioneering marketing innovations, and driving transformative change through the implementation of imaginative and pioneering marketing campaigns, as well as the creation of highly focused profile segmentations. One of my greatest joys as a leader is nurturing and retaining talent.EXPERIENCEIsland Pond Marketing Group, LLC Parker, COFounder & Chief ImagineerResponsible for acquiring leads and converting SMBs and non-profit entities into clients. Every client receives a unique comprehensive marketing strategy crafted by identifying, then executing, on each of the clients distinctive objectives. This is accomplished by utilizing a holistic project management approach to creative original social paid/organic content, PPC, SEM, display, podcasts, video production, events, and media buys. In addition, IPMG manages traditional marketing strategies including email segmentation, print collateral creation, merchandizing, and PR communications. Over the years served various industries, including:Aerospacee-Commerce (online)HealthcareRecruitingRetailTelecommunicationsUsing multifaceted approaches allows for significant impact for our clients.*More details of project available upon request.Air Methods Corporation Greenwood Village, COSenior Marketing ManagerEffectively led a team and devised strategies to enhance healthcare candidate acquisition for recruiting and the Air Methods Ascend program. Spearheaded initiatives utilizing PPC, dynamic and programmatic display, organic and paid social media, YouTube videos, podcast advertising, company webpages, recruiting events, and establishment of partnerships, including collaborations with Chamberlain University, P3O, and other veteran initiatives to fill challenging positions.Recruiting: Managed digital, events, print, video, and website career pages to attract qualified healthcare and other candidate acquisitions, going from minimal impact to driving consistent 5% increase in applications YoY for 2 years with a 64% increase in applications in Q1, 2023 over Q4, 2022. Q1 hiring up 190% for Clinicians.Air Methods Ascend-clinical training program: Management team member launching new training program by identifing key growth opportunities to acquire critical care clinicians to build a high performing pipeline and developed segmented strategy for targeted marketing efforts.Created and managed marketing strategies in collaboration with creative anddigital agencies. Utilized data to focus on delivering exceptional CX. Drove efficient and effective across all programs, raising the bar on marketing performance, implementing targeted focused marketing campaigns in the digital space, improving the candidate experience for careers website pages, and improving perception of working at Air Methods.1/20225/2023Employeeislandpondmarketing.comLINKEDIN LINK AVAILABLEProfessional:Association of National AdvertisersDigital Marketing InstituteBoard Memberships:Athletes for ChangeGRACE CaresFormer:Blue Candlelight Music SeriesWomen That SoarNewport Opera House Association,3/20211/2022ConsultantRevolution Distribution, LLC Lone Tree, COCo-Founder & Chief Sales & Marketing OfficerCo-founded and self-funded CBD distribution company which provided beneficial and healthy alternatives to opioids and other addictive prescription drugs.Created and managed Revolution brand and products.Adhered to FDA restrictive labeling, packaging standards, and marketing.Partnered with manufacturing companies in Texas and Colorado to use exclusive strains of cannabis and a proprietary, patent-pending processes to produce 100% THC-free, nanoparticle, pharmaceutical-grade cannabidiol products for niche markets targeting growth sector: athletes, children, elderly, pets, etc.Built and managed e-commerce store beginning in 2019, becoming a revenue generating company in a high-growth market in less than seven months.Continually investigated legalities, studies, and benefits of CBD, while working with the Chief Medical Officer (oncologist surgeon) on educational and marketing materials for retail and online customers.8/20181/2021SHERRI PERRAS, CAMPSimplify, Prioritize, ExecutePHONE NUMBER AVAILABLEEMAIL AVAILABLE2Ad WordsAdvisorAnalysisApp. DevelopmentBoard of DirectorsBrand ManagementBudget ManagementBusiness DevelopmentBusiness PlansCampaignsChannel ManagementCollateral DevelopmentConsultantContract NegotiationsCoupaCritical ThinkingCustomer SegmentationDigital MarketingData Insights & AnalyticsDue DiligenceEntrepreneurshipEvent ManagementExecutive DirectorFundraisingGoogle AnalyticsGo-to-Market StrategiesInvestor RelationsMagento & ShopifyMarket Analysis & ResearchMarketing CommunicationsMentoring LeadershipOperationsPackaging DevelopmentPartnership MarketingProduct DevelopmentProject ManagementProfile Research & DevelopmentSales: Inside & OutsideSlackStrategic PlanningTeam BuildingTrademarks & PatientsVendor ManagementWebsite developmentPrevaLeaf, Inc. Dallas, TXCo-Founder, CMO, and PresidentPrevaLeaf, Inc. was a consumer products group (CPG) company focused on the multibillion-dollar natural personal- intimate care products for feminine needs sector. PrevaLeafs mission was to give women comfort, control, and confidence to care for their intimate health through knowledge and innovative personal care products in discreet packaging.Managed stack marketing for CPG company focused on the multibillion-dollar natural personal care market.Created brand and worked with creative agency for designing retail displays, packaging, tradeshow booths.Managed events and marketing collateral for B2B & B2C.Managed sale of products:-Grew retail presence to 145 retail compound pharmacies in 35 states in year 1 through event and conference attendance.Managed online ecommerce platforms: Amazon, eBay, Google shopping, Facebook, and PrevaLeaf.com (Shopify).Lead strategies which resulted in growth and awareness at both the B2B/B2C levels.Managed business strategy, public relations, educational blog sites, brand awareness and creation, consumer awareness, ecommerce, advertising, social media footprint, and video production.11/201411/2018Dallas Chamber Music Society Dallas, TXExecutive DirectorThe Dallas Chamber Music Society is a non-profit presenter of chamber music ensembles serving the North Texas community for the over 80 years.Managed organization and worked with an appointed board of 20.Re-established relationship and collaborative efforts with SMUs music department and Dean.Negotiated contracts with talent agents, sponsors, and vendors.Managed and created communication with patrons on social, newsletters, dedicated mailings, and email campaigns.Grew patron membership and donations by 25%.Exceeded goals for annual Gala fundraising event by 150%Managed sponsorships, scholarships, and all other marketing activities.Recruited and managed UNT graduated interns and SMU undergrad volunteers.6/20165/2018SHERRI PERRAS, CAMPMCI WorldCom (Verizon) Dallas, TXProduct Marketing ManagerManaged 17 product lines for 3 business units. Including $30 Million for Nortel Networks, new and emerging technologies, and other products sold by WorldCom. Built out a $54 million product pipeline with various high-profile product lines like Siemens, Cisco, and others. Coordinated complex projects with legal, business development, marketing communications, commissions, engineering, field services, creative marketing, and project management. Developed technical training of products for engineers and sales staff, including product guides, implementation processes and key selling points. Conducted analysis of new products for business units through research, focus groups, and lab interactions.4/19982/2001Bombardier Aerospace, Inc. Dallas, TXMarketing ManagerLeveraged celebrity marketing to sell fractional jet ownerships. Managed marketing agreements, and marketing/sponsorship opportunities with PGAs David Duval, Bob Tway, Scott Verplank, and Scott Hoch and IRL events to connect prospective jet owners with PGA and IRL athletes. Created and facilitated National Owner events with Texas Motor Speedway, Bentley, NASA, Putting School with David Pelz, golf tournaments for owners and prospects with professional athletes. Leveraged charity relationships to create upscale events, like the Hampton Classic, to generate brand awareness and procure marketing lists. Conceived and managed placing life-sized Lear 40 jet fuselage on Park Avenue in Manhattan co-located with Four Seasons Hotel and Bentley Motorcars. Coordinated agency program launches with events, managed public relation opportunities, marketing creative, direct mail, and business development.8/20015/2004InvestIN Forum of Angel Investors Dallas, TXMarketing DirectorCollaborated with investors through live and virtual forums.Assisted in raising millions of investment dollars for various startups: i.e., J. Hilburn, Boston Heart LabAssisted in selecting companies to present to angel investors and raising over $4M.Maintained and created branding standards, website, and private blog.Grew online presence through perceptive marketing strategies, and angel investor membership through networking.Produced presenter videos, reviewed/edited executive summaries, and created/edited Investor presentation decks.8/20049/2011Republic of Texas, Inc. Dallas, TXCo-Founder and Chief Marketing OfficerRepublic of Texas Brands Incorporated procured food, clothing, and wine from Texas under its brand. Responsible for creating strategic planning and execution of the brands, market expansion and positioning with my team. Oversaw and coordinated all advertising, public relations, and publicity events. Managed all aspects of online storefronts on Magento platform by utilizing social media, television coverage, and email marketing campaigns to create market presence. Appeared on the NBC morning show increasing website sales by 500%.Created, trademarked, and managed brand.Found and negotiated contracts with product and licensing partners.Managed online Magento e-commerce, oversaw creation of print catalog and social media presences.Lead events and PRCreated and participated in investor meetings and negotiations.6/20112/2012EDUCATIONEmeritus Institute of Management Inc. in collaboration with Executive Education from MIT &Columbia Business School. Postgraduate Diploma in Digital BusinessEastern New Mexico University, Portales, NMStudied Business AdministrationCertified ANA Marketing Professional Certification (CAMP) Issued by Association of National AdvertisersCertification: February 20, 2023 February 19, 2025 |
