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Candidate Information
Title Public Relations Social Media
Target Location US-MD-Ellicott City
Phone Available with paid plan
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briasimmons70@gmail.comFeb. Street Address  - Aug. 2020Aug. Street Address  - Dec. 2019Jan. Street Address  - PresentOct. Street Address  - PresentB R I A S I M M O N SUniversity of Maryland 2016-2020E D U C A T I O NPublic Relations Intern, Allied Global MarketingPublic Relations Intern, The Washington Commanders Freelance Public Relations and Brand ManagementServicesPartnered with local businesses and influencers for campaigns to increase interest for the Kennedy Centers broadway departmentPitched to media outlets, distributed media kits and press releases, and secured media coverage across different channelsMaintained a press list, served as a primary liaison, and built relationships with local businesses and influencersCreated marketing PowerPoint presentations for clients that summarized outreach and campaign effectivenessProvides freelance creative services for micro-influencers to boost social media presence, attract new followers, and secure brand deals Led a campaign to elevate the visibility and impact of a micro-influencer.The campaign maintained up to 15k monthly blog impressions, increased social media following 10% over one year, and secured a $600 brand deal Pitches to and corresponds with brands, negotiates client partnerships, and creates and distributes press kitsUses media monitoring tools such as Google Analytics and MonsterInsights to determine if client goals are metPromoted to Marketing Coordinator to oversee proposal development for major transportation projectsUses AP style, InDesign, Adobe Acrobat, and Microsoft applications daily to write, edit, and respond to proposal requestsDetermines client goals/objectives and led more than 20 client proposals Maintains strong relationships with clients and partnering firms, and serves as a primary liaisonCoordinates office events and promotes engagement as a member of the Event Planning CommitteeAttended, recorded and transcribed post-game interviews, and distributed to the press, and served as a point of contact for the media and press Provided and distributed player and coach quotes and game statistics for sports media outletsMarketing Assistant, STV IncorporatedMarketing Coordinator, STV IncorporatedUsed InDesign, Adobe Acrobat, and Microsoft applications to respond to requests for informationPerformed editorial tasks and reviewed submittals ensuring proper AP Style grammar and punctuationUpdated marketing databases, schedules, client management documents, and other support materials on a daily basis and distributed weekly regional calendars Jan. 2021 - Jan. 2023Social Media Manager and Production Assistant, 76 Words Created social media content using Adobe Photoshop and Canva and created and maintained a consistent posting schedule for Twitter, Facebook, and Instagram. Increased social media following 15% over nine months Wrote and edited scripts for advertisements, transcribed audio files, and interviewed guests for client projects Assisted in videography, photography, and teleprompterso for talent Served as a point of contact for client correspondence March 2018 - Dec. 2018Event Coordinator, University of Maryland Terp Talks Created a public relations campaign to increase interest, find talent, promote the event, and sell out the event Conducted a social media audit of previous event engagement and turn-out Partnered with local businesses to raise funds and increase interest for the event Used Canva to create content, managed social media accounts on Twitter, Facebook, and Instagram, determined a consistent posting schedule, and increased engagementCreated a report summarizing the effectiveness of the event and the social media campaign Jan. 2018 - June 2018PHONE NUMBER AVAILABLE Ellicott City, MD (Willing to Relocate) W O R K E X P E R I E N C EBA, CommunicationsPublic Relations ConcentrationMinor in Black Womens StudiesR E L E V A N TC O U R S E W O R KNew Media Writing for PublicRelationsConducted a social media audit forclient, developed social mediastrategies, and wrote social copyPublic Relations TechniquesConstructed a press kit for clients thatincluded fact sheets, pressreleases/media kits, white page papersand moreNews Editing for Public RelationsEstablished AP style skills and learnedhow to edit professional writingS K I L L SAdobe InDesignAP StylePR StrategySocial Media & Brand ManagementClient CommunicationGraphic DesignEvent CoordinatingL I N K E D I NLINKEDIN LINK AVAILABLE

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