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Click here or scroll down to respond to this candidateGlobal Marketing Communications Leader with expertise in crafting and executing unified go-to-market plans for AMER, EMEA, UKI, and APAC. Proven history of positioning brands on international platforms and converting events into opportunities for revenue generation. A passionate storyteller who orchestrated the repositioning of an underutilized product, resulting in a $3.8M deal and a subsequent revenue boost of millions of dollars in revenue through effective packaging and presentation. Success in executing co-marketing initiatives at Dreamforce and Salesforce World Tours in London, NYC, Sydney, Paris, Madrid, and Munich, contributing to a unified global presence.Achieved Street Address % increase in sales by piloting and expanding a Digital Marketing program for Oracle partners, scaled the program globally, significantly contributing to Oracle's overall revenue uptick.Generated $9M revenue through impactful storytelling and strategic collaboration, securing a prime speaking slot at Red Hat Summit and leading the highest-attended Street Address breakout session featuring the compelling Truist client story.Candidate's Name m.Achieved a 5% YoY increase in membership and earned national coverage, recognized with multiple national awards for strategic communications by advising Washington Farm Bureau leadership. KEY EXPERTISEGlobal Marketing Communication StrategyStrategic Vision and LeadershipThought Leadership and Brand PositioningContent Creation and CollaborationPublic and Media RelationsSocial Media ManagementC-Level Relationship BuildingExecutive Communications and Media TrainingAnalytics and Data-driven InsightsBrand Ownership and Team LeadershipPROFESSIONAL EXPERIENCESGlobal Strategic Partnership Marketing Lead, Salesforce Messaging and Content Creation Global Branding IBM, Forest Grove, OR 2022 to PresentRETURN ON INVESTMENT: 6x DEALS CLOSED: $20M GLOBAL GO-TO-MARKET PLANS: AMER, EMEA, UKI, AND APAC Crafted go-to-market plans for AMER, EMEA, UKI, and APAC, ensuring globally consistent brand image and messaging while adapting strategies to local cultures. This led to increased brand recognition, elevated customer engagement, and optimized market penetration, fostering the organization's growth and success across diverse regions. Navigated complex, matrixed organizations and successfully led cross-functional teams to achieve ambitious financial goals. Collaborated with executives and SMEs at Salesforce, MuleSoft, IBM, and Red Hat to devise Go-to-Market plans, strategically driving demand for technology solutions.Played a key role in the closure of a $3.8M deal in Q4 2023 by strategically crafting and delivering compelling marketing messaging and content. This involved an in-depth analysis of market trends, customer needs, and competitive landscapes.Generated $9M revenue through impactful storytelling and strategic collaboration, securing a prime speaking slot at Red Hat Summit and leading the highest-attended 2023 breakout session featuring the compelling Truist client story.Candidate's Name der.Achieved a 6x ROI with $12M in closed revenue and generated 38 net new leads for watsonx, while navigating budget constraints to successfully execute a presence at Dreamforce, leveraging local watsonx SMEs for demos and training. Global Partner Marketing Manager Strategic Marketing Consultations Integrated Marketing Leadership CISCO (on contract through Finocchio Consulting), Hillsboro, OR 2021 to 2022 SALES INCREASED: 30% LEADS GROWTH: 25% BOOSTED PARTNER SALES EFFECTIVENESS Provided strategic marketing consultations to key partners such as Accenture, Cognizant, HCL, Logicalis, Microsoft, IBM, NetApps, NVIDIA, SAP, and others. Led integrated marketing and project management for strategic partners, collaborating with global teams. Delivered integrated marketing programs which increased awareness and drove lead generation, contributing to the success of the global partner marketing program.Achieved 30% increase in sales for a specific campaign, significantly Candidate's Name rket position.Secured a 25% increase in leads to partner events, benefiting the organization by expanding the potential customer base and fostering stronger connections with partners.MOLLIE L. HAMMARStrategic Communications Leader Expert in B2B SaaS, Corporate Communications, and Global Marketing Forest Grove, OR PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEDeveloped and implemented a targeted partner enablement program that enhanced partner sales proficiency and played a pivotal role in driving partner-led opportunities. Strategic Marketing Manager Next Wave Partner Program Management Marketing Programs and Campaigns INTEL (on contract through Pyramid Consulting), Hybrid Hillsboro, OR 2019 to 2021 GLOBAL PARTNER MARKETING PROGRAMS AND CAMPAIGNS: $3M REVENUE GROWTH: $4.6M Delivered strategic marketing consultations and provided concierge account management to major global partners in Intels Cloud Service Provider Partner program, including AWS, Alibaba, Google, IBM, Microsoft, and Oracle. Collaborated with cross- functional teams to create and execute joint marketing campaigns, events, and promotions to strengthen partner engagement and drive lead generation.Led the development and customization of $3M global partner marketing campaigns for Intel, significantly improving partner engagement, amplifying brand visibility, and contributing to a substantial increase in revenue.Candidate's Name m.Delivered a 6x sales increase via impactful co-marketing, leading to significant financial gains, elevating market position, strengthening partnerships, and enhancing brand perception. Global Channel Partner Marketing Manager Innovative Marketing Solutions Multi-Region Marketing Leadership ORACLE (as a contractor 2013 to 2015; then as an Oracle employee), Olympia, WA & Hillsboro, OR 2013 to 2019 SALES INCREASED: 300% GLOBAL IMPACT: NA, LAD, EMEA, JAPAC 9 LANGUAGE DIGITAL MARKETING PROGRAM Pioneered the creation of tailored online marketing kits for Oracle's partner ecosystem, including VADs, VARs, SIs, and ISVs, to address marketing challenges for small- to medium-sized partners. Focused on key sectors including Food & Beverage, Communications, and Construction & Engineering, spanning SaaS solutions such as Cloud, Customer Experience (CX), Human Capital Management (HCM), and Enterprise Resource Planning (ERP).Achieved 300% increase in sales generated through partners by pioneering the development and global expansion of customized online marketing kits for Oracle's global partner ecosystem.Directed the Global Channel Partner Marketing Virtual Team, executed strategic plans across product pillars, industries, and regions in NA, LAD, EMEA, and JAPAC, while collaborating with VP-level leadership and internal stakeholders.Expanded the digital marketing program globally, starting with a pilot of 100 partners in the UK and later extending it to the US and EU in 9 different languages, significantly enhancing the company's outreach and accessibility. Public Relations Director & Editor-in-Chief Strategic Communication Leadership Multichannel Content Strategy NEIGHBORS Magazine, Washington Farm Bureau, Lacey, WA 2006 to 2012 COST SAVED: $250,000+ PER YEAR 54,000 MAGAZINE CIRCULATION MULTIPLE AWARD-WINNING PUBLICATIONS Advised CEO, elected officers, legislative leaders, and staff on cohesive communication strategies. Established content strategy for all communications channels, including the organization's official websites, social media channels, newsletters, and a quarterly 54-page glossy magazine -NEIGHBORS.Ensured widespread distribution to 54,000 households across the U.S. while managing all aspects of the magazine from conception to distribution and secured multiple awards for excellence.Saved $250,000+ cost per year by researching and implementing new technologies for publications, optimizing efficiency, and fostering cost-effectiveness within the organization.Achieved national coverage for the 100 Year Flood 200+ national media mentions resulting in legislative reform. EDUCATIONBA in Communications, Edward R. Murrow College of Communications, Washington State University, Pullman, WA o Major: Journalism Minor: Political Science Successfully tested into the Edward R. Murrow School of Communications as a transfer NCAA Division I Scholarship Athlete: Womens Crew Team Varsity Coxswain Worked toward BA in Political Science & Journalism, Gonzaga University, Spokane, WA o Varsity Coxswain for Womens & Mens Crew Teams ASB Vice President, Activities Vice President, Setons VOLUNTARY ENGAGEMENTHabitat for Humanity Theatre in the Grove Junior League of Olympia Ronald McDonald House Big Sisters TECHNICAL SKILLSWEB EDITING: Word Press, Squarespace, Jive, Joomla, SharePoint, HTML, CSS, Drupal, Dreamweaver DESIGN: Adobe Creative Suite, including InDesign, Illustrator, Photoshop CRM/EVENT & DIGITAL MARKETING: Eloqua, Marketo, HubSpot, On24, Zift Solutions, Webex, Zoom, Mail Chimp, Constant Contact, Rainfocus SOCIAL-MEDIA: Blogs, Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, Pinterest DATA & ANALYTICS: Salesforce, Tableau, Power BI, Excel COLLABORATION: Monday.com, Slack, uip, Airtable, MS Teams, Confluence, Mural, Box, OneDrive, Smartsheet and Trello. |
