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Click here or scroll down to respond to this candidateCandidate's Name
Marketing Director SaaS Product Marketing SEO OptimizationExperience in B2B & B2C Digital Transformation CRMLooking for a marketing role where I can be an integral part of the team.McHenry, ILPHONE NUMBER AVAILABLEEMAIL AVAILABLELinkedIn ProfilePortfolioEXPERIENCEMarketing Director: DFR,Leading water solutions contractor for The Home Depot and LowesJuly 2020 - Present-Lead a small but dynamic team to develop and implement a marketing strategy aligned with industry trends, customer segments, and company goals.-Increased direct leads by 45 percent, digital engagement by 205 percent, and moved Google ranking (SEO) up from second page to highlighted spot in top three industry searches.-Helped increase sales by 27 percent within two years.-Oversaw the company website, including design, content, and SEO optimization.-Responsible for planning/executing marketing campaigns (both traditional and digital) in every capacity.-Created/managed company social platforms, including creating assets such as white papers, blog posts, videos, and infographics.Digital Content Editor: Grainger,Top industrial supply company in the U.S.November 2018 - February 2020-Created and edited digital marketing campaigns, doubling engagement and views in one year.-Created and deployed domestic and international marketing content for Mobile, Saas, and Food & Beverage teams, through collaboration with business partners.Social Business/Digital Content Editor: IBM,Multinational technology companyJanuary 2014 - November 2018-Lead Saas team in marketing IBM in the B2B space, utilizing digital platforms involving both analytics and sales tools.-Lead IBM Mobile, IBM Watson and IBM/Oracle digital teams to produce content for geo-specific social platforms.-Created and executed digital campaigns in support of events and tracked all metrics throughout each campaigns cycle.-Created and promoted digital content, including blogs, graphics, white papers, videos, and articles through collaboration with business partners.EDUCATIONIllinois College, Jacksonville, IL BA/English CompositionSKILLS15+ years of experience in online content creation, editing, strategy, and brand development.Employee advocacy program creator for both IBM and Grainger.Social media manager and strategist.ADDITIONAL EXPERIENCESenior Digital Content/SEO Manager at UX 4SightSenior SEO Manager at Creative World SchoolsBureau Chief for the Los Angeles Daily JournalManaging Editor for Chicago Sun-Times News GroupAssisted author on book covering Discount TireAWARDS2016 Hermes Creative Award2016 Platinum Award for Integrated Marketing and Communication Strategy |
