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Click here or scroll down to respond to this candidateCandidate's Name
Creative Director ProfileEMAIL AVAILABLE PHONE NUMBER AVAILABLEhttps://LINKEDIN LINK AVAILABLE New Yorkhttps://maisondbk.comAccomplished AVP Creative Director with comprehensive experience leading global creative vision within the personal care and haircare section for top-notch brands. Specialize in orchestrating branding, packaging, and merchandising strategies that enhance brand presence and consumer engagement. Demonstrated expertise in integrating cutting-edge technologies such as AI and 3D rendering to optimize production efficiencies and accelerate product development. Inspiring leader skilled in managing cross-functional teams of designers, writers, and marketers to ensure cohesive and impactful creative deliverables. Proficient in utilizing industry-leading software and tools to create visually compelling materials across various platforms. Strong communication and presentation abilities, with a talent for effectively articulating creative concepts to diverse stakeholders. Consistently recognized for the ability to inspire creativity, foster collaboration, and drive innovation within creative teams. Committed to driving sustainable practices and cost-saving initiatives, consistently reducing expenses while maintaining high-quality standards.Areas of Expertise Product Development and Engineering Brand Packaging and Merchandising Brand Development Global Brand Strategy Development Consumer Engagement Management Production Processes Improvement Budget Management Cost Reduction and Negotiation Client Relationship Management Regulatory Compliance Training & Mentoring Corporate CommunicationProfessional ExperienceBeauty BY Imagination, NYCAVP Creative DirectorJan 2019 PresentOwn the bottom-line of global creative function and group leadership for branding, packaging, merchandising, exhibition design, digital, and corporate communications within the personal care and haircare industry. Lead the development and maintenance of new and established brands, ensuring adherence to brand guidelines across different territories. Head package engineering and structural design, enhancing brand presence and consumer engagement. Direct comprehensive photo and video shoots, from casting to art direction. Oversee production procedures and adherence to on-site standards, implementing best practices and compliance measures. Mentor extensive team of 10 professionals, including in-house designers and external talent, fostering professional growth and creativity. Standardized packaging processes, resulting in 15% cost reduction and the implementation of sustainable/responsible practices.Integrated AI and 3D rendering technologies, significantly reducing photography expenses, and accelerating product development timelines.Oversaw brands such as Wet Brush, Goody Hair Accessories, Ouidad, Bio Ionic, Solano, Ace Combs, Curls, Licensing Division, and Ouidad Salons.Maison DBK, NYCExecutive Creative DirectorFeb 2011 PresentDirected multi-faceted creative strategies aligning business objectives with branding, communication design, and marketing initiatives. Oversaw art direction, packaging, and product development, ensuring cohesive brand narratives across luxury and lifestyle sectors. Streamlined production processes, including CAD/3D file management and engineering oversight to enhance efficiency and global compliance. Fostered team growth, mentoring emerging talent and strengthening seasoned professionals within creative and support divisions. Mediated supplier negotiations and conducted global presentations, reinforcing client relationships, and driving agency growth. Supervised comprehensive creative services, executing marketing plans that supported strategic agency and corporate expansion.Successfully rebranded L'Oral Matrix, enhancing the brand's market presence and consumer engagement.Actualized client acquisitions and retention, contributing to sustained business development and global customer service excellence.GHD, NYCCreative DirectorMar 2015 Jan 2019Established brand vision across various media, ensuring cohesive user experiences and impactful traditional marketing efforts. Collaborated with global teams to adapt UK strategies for the US market, enhancing global brand relevancy and consumer engagement. Directed comprehensive creative services, from marketing execution to strategic development, driving brand growth and increasing consumer impressions. Mentored diverse creative talent, fostering professional growth within marketing and support teams. Orchestrated art direction for multimedia campaigns, including video, photography, and live presentations. Designed and produced visual merchandising, promotional packaging, and sales materials for retail and professional partners.Translated UK strategies to resonate with the US market, ensuring international brand consistency.Groupe Brandonology, NYCExecutive Creative DirectorAug 2001 Feb 2011Directed consumer branding and package design initiatives, focusing on beauty, fashion, personal care, event marketing, and exhibition design. Established and nurtured key partnerships, including celebrity engagements for brand enhancement and product innovation. Spearheaded creative services, marketing execution, and strategic planning, contributing to new business growth. Managed global presentations and client representation for international contract discussions, production oversight, and distribution strategies. Provided expert guidance on packaging, technical engineering, vendor assessments, and production budget management, ensuring adherence to high-quality production standards.Garnered recognition as first U.S. creative invited to showcase at esteemed Les Places D'or Salon Emballage, Paris, France.Directed casting for Gwen Stefani's L.A.M.B presentations at New York Fashion Week.Crafted unique fragrance concepts and designs for high-profile clientele, including Queen Latifah, Rihanna, Jessica Simpson, Nicole Richie, and Paris Hilton.Additional experience as Vice President, Creative Services Worldwide at Revlon, NYC.EducationBachelor of Fine Arts in Graphic Design and PackagingArt Center College of Design, Pasadena, CA |
