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Click here or scroll down to respond to this candidate Candidate's Name
Street Address / PHONE NUMBER AVAILABLE / EMAIL AVAILABLE
PROFILE
A dynamic marketing professional with a track record of success working with renowned global brands such as Subway and
Heineken. My career is grounded in data-driven consumer research and innovative brand/product development. I thrive on creative
problem-solving and visionary ideation, transforming complex data into compelling narratives and charting new courses for brands.
My passion for these aspects fuels my quest for the next exciting opportunity.
AD HOC CONSULTING [2023 to 2024]
COMMUNICATION STRATEGIST @ BLUE BUFFALO [2021 to 2022]
Leveraged data-driven insights to optimize communication strategies, drive demand generation, and enhance brand equity.
Collaborated closely with channel leaders, consumer insights experts, the brand team and agency partners to craft and
refine go-to-market strategies.
DIRECTOR, BRAND STRATEGY & DEVELOPMENT @ SUBWAY [2006 to 2021]
DIRECTOR BRAND STRATEGY & DEVELOPMENT (2011 to 2021):
Responsible for the strategic planning, testing and optimization of platforms, to prepare them for national launch. This includes the
development of new products, concepts and campaigns, as well as overall brand positioning. Core activities include:
Transformed insights gained from consumer behavior and category dynamics into strategic plans.
Orchestrated end-to-end testing, involving cross-functional teams (OPS, Insights, Analytics, Agency, Media, Legal, Culinary).
Pioneered early-stage concept ideation and consumer testing.
Crafted brand positioning and creative campaign development.
Designed go-to-market test strategies and oversaw in-market testing.
Evaluated test results for effectiveness before national launches.
Garnered buy-in from the CMO and leadership.
Briefed national agencies and internal partners.
Reported directly to the VP of Marketing Strategy.
SENIOR RESEARCH MANAGER (2006 to 2011):
Acted as the voice of the consumer, during a period of rapid growth and brand evolution.
Spearheaded exploratory qualitative research, brand tracking, concept development, brand positioning and copy testing.
SENIOR RESEARCH ANALYST @ HEINEKEN USA [2001 to 2006]
Acted as the voice of the consumer, grounding all brand activities in data-driven consumer insights.
Collaborated closely with the Brand Team to identify research objectives and knowledge gaps.
Executed diverse qualitative and quantitative research approaches, including brand positioning, communication/creative
development, copy testing, product development and brand tracking.
SENIOR RESEARCH MANAGER @ BOOTH RESEARCH SERVICES [1998 to 2001]
Initiated my career on the vendor side of consumer research, managing and executing research studies.
Took primary responsibility for aligning study objectives and scope with clients, overseeing all aspects of study design, and
delivering actionable insights.
EDUCATION
BS in Marketing, University of Southern New Hampshire [1993 to 1997]
STRENGTHS & SKILLS
Creative problem-solving, visionary ideation, brand strategy & development, brand positioning & storytelling, project management,
cross-functional leadership, in-market testing, consumer research, data analysis and effective brief writing.
INTERESTS
Passionate comic book & NFT collector, aspiring astronomer, dedicated Lacrosse dad and fantasy football enthusiast.
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