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Reston, VA Street Address ( PHONE NUMBER AVAILABLE * EMAIL AVAILABLE LINKEDIN LINK AVAILABLEAWARD-WINNING PUBLIC AFFAIRS SPECIALISTSTRATEGIC COLLABORATIVE PASSIONATESERVANT LEADER: Business-savvy and collaborative corporate communications executive respected as change agent and creative thinker who thrives in ever-changing situations and champions strategic initiatives that drive business transformationEXECUTIVE INFLUENCER: Strategic visionary with a track record of analyzing and influencing corporate decision making, who thrives on injecting new and creative ideas that shift the narrativeCHANGE AGENT: Resourceful, passionate, and dedicated with a deep understanding of human behavior who isnt afraid to have tough conversations and challenge the status quoEXECUTIVE STRENGTHSStrategic Planning and ExecutionHuman Capital DevelopmentCorporate CommunicationsBudget ManagementCommunity OutreachCompany MessagingCrisis CommunicationMedia RelationsExecutive InfluenceCreative DirectionDigital MarketingPublic RelationsDISC LEADERSHIP ASSESSMENTSTRENGTHS: Innate ability to think quickly and handle pressing problems in a casual manner. Positive sense of humor and can sometimes relieve a tense moment with a subtle comment. Very well networked and naturally sociable. Excels at promoting ideas and generating enthusiasm in others. Verbally expressive and able to craft a speech or presentation quickly, easily, and without internal stress. Displays a high energy level and very good at meeting new people. Very people-oriented and has the remarkable ability to shift the mood smoothly from serious to lighthearted.NATURAL TRAITS: Moderate, Questioning, Unassuming, Emotional, Enthusiastic, Optimistic, Persuasive, Energetic, Self-Assured, Opinionated, Persistent, IndependentPROFESSIONAL EXPERIENCEMAG Aerospace, Fairfax, VA 2023 PresentSenior Communications SpecialistSNAPSHOT: At MAG, I spearhead our corporate communication strategies, ensuring brand consistency across global platforms and aligning messaging with the company's mission and growth objectives. My role involves close collaboration with cross-functional teams to develop and disseminate compelling narratives that highlight MAG's innovation in operational, technical, and service domains. I manage crisis communication, uphold media relations, and guide internal communications that foster an informed and engaged workforce. With a talent for storytelling and a keen eye for analytics, I continually refine our outreach tactics, leveraging digital marketing tools to expand our reach and influence in the market. My work directly supports MAG's reputation as a leader in providing and enabling real-time situational awareness to help our clients make the world smaller and safer.Led a strategic overhaul of internal and external communication protocols, enhancing clarity and efficiency in cross-departmental correspondence at MAG AerospaceDesigned and executed a successful social media campaign that increased MAG Aerospace's online engagement by 50%, significantly raising brand awareness in the aerospace industryVBA Office of Strategic Engagement, Washington, DC 2021- 2023Public Affairs Specialist GS13SNAPSHOT: Joined the Veterans Benefits Administration as a Public Affairs Specialist in August 2021. Known for versatility, dependability, and willingness to conquer any task. Oversight of compensation services communication initiatives including PACT Act, social media, newsletters, media relations, public relations, strategic planning, speechwriting, and event planning.Oversaw the planning, filming, and execution of a 6-month long military toxic exposure awareness campaign. The TV and radio PSAs brought in, combined, 564,595,733 impressions for a total value of $30,636,474. This makes the military exposure PSA VBAs most successful PSA to dateLed the development of a comprehensive department-wide communications and outreach strategy and plan for the historic Pact Act which is a growing and ongoing missionAttended the VBA senior leadership symposium in Houston on behalf of SE. Spent the week discussing PACT Act and SEs corresponding communication materials with senior leadershipOversaw Compensation Services communications products and produced more than 30 products that received minimal technical edits on more than 90% of my materialsDisabled American Veterans, Cold Spring, KY 2015 2021Assistant National Communications DirectorSNAPSHOT: Joined this nonprofit military service organization as Associate National Communications Director and promoted into current role in 2016. Known for versatility, dependability, and willingness to conquer any task. Oversight of corporate communication initiatives including voluntary services, social media, newsletters, podcasts, magazines, media relations, public relations, strategic planning, trade shows, speechwriting, membership, training, and event planning. Lead cross-functional team of 7.Championed oversight of all communication aspects for 4-day annual convention, including playbook development, news releases, media relations, scriptwriting, awards presentation, audio/video productions, and problem-solvingWork closely with DAVs National Voluntary Services Department to ensure strategic plans are executed effectively and efficientlyInfluenced executive leadership and implemented use of Meltwater software that streamlined distribution of press releases, media advisories, and story publicationsConceptualized and developed first-of-their-kind podcasts that boosted exposure of current corporate initiativesCreate and manage voluntary services activities, social media content on Facebook, Twitter, and LinkedIn, that engages audiences while ensuring alignment with brand messagingUnited States Marine Corps, Portsmouth, NH 2007 2015Marketing and Public Affairs Chief (2010 2015)SNAPSHOT: Moved into new role to lead all facets of marketing and public affairs for regional recruiting command across 43 locations in 3 states. Managed first departmental budget of $150,000.Drove development and oversight of social media profiles for 43 recruiting departments across region, enhanced brand recognition and boosted recruiting effortsDeveloped and implemented innovative PSA campaign that secured over $1M in earned media within 30 days and $3.74M over 12 months, ranking first in the nationTrained and coached station leaders on media training, preparing team to effectively engage with local press while maintaining alignment with established narrativesPiloted turnaround of stagnate high school awards program overcoming backlog of work and presenting awards at 113 high schools across region gaining exposure for Marine CorpsSelected on four occasions as Marine of the Quarter for overall performance excellenceBroadcast Journalist American Forces Network (2010)SNAPSHOT: Accepted 7-month deployment to Afghanistan to work independently and produce content, including photos, videos, and interviews, for media coverage across the globe.Created and maintained vlog on YouTube that captured daily military life in Afghanistan, earning over 130,000 views and 2100 subscribersoCaptured national publicity and served as guest presenter for National Association of AdvertisersProduced 79 high-quality television and radio news stories used by over 500 television networks and seen by over 340M people worldwideHand-selected to cover President Obamas first visit to AfghanistanEarned Station Managers Professionalism Award for performance excellencePublic Affairs Specialist The Pentagon (2007 2010)SNAPSHOT: Began military career working at The Pentagon producing news stories, features, and photos to support Marine Corps communications, including print and digital footprints. Multiple time Hermes Creative Award winner for writing, photography, publications, and designLed, coached, and mentored cross-functional team of 10, including work assignments, career development, and performance managementRevamped overall magazine format, layout, design, and strategy that created more memorable user experience earning reputation for innovation and tapping into human emotionSpearheaded all news and photo content for official Marine Corps website; including writing, copy editing, content selection, and productionEarned numerous awards for performance excellence, including Photojournalist of the Year, Outstanding New Writer, and 3-time U.S. Department of Defense Outstanding Flagship Website and PublicationEDUCATIONAshford University, San Diego, CA60 Hours Completed Towards Bachelor of Arts in Marketing and Public RelationsUnited States Marine CorpsMarketing and Public AffairsIntermediate PhotojournalismPublic Affairs Specialist |
