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Click here or scroll down to respond to this candidateCandidate's Name
Boston, MA EMAIL AVAILABLE PHONE NUMBER AVAILABLE LinkedInEDUCATIONPace University Lubin School of Business New York, NY Sep 2021 - May 2023 Master of Business Administration (MBA) in Marketing Analytics Bachelor of Commerce University of Mumbai June 2013 - June 2016 SKILLSTechnical skills: Microsoft Office (Excel, Word, PowerPoint), Tableau, Paid Ads on Facebook, Google, LinkedIn & Instagram, Power Bi, Google Analytics, Digital marketing, Email Marketing & Automation, Social Media management, SEO, SEM, R language, Salesforce CERTIFICATIONS Digital Marketing Certification Strategic Business Analytics Brand Management: Aligning Business, Brand & Behavior Project Management Simulation LinkedIn Learning Facebook Meta Blueprint Certification Generative AI for Digital Marketers LinkedIn Learning WORK EXPERIENCENetwork Wealth Management Group Inc Marketing Coordinator Manalapan, New Jersey Jan 2024 Present Currently leading coordination efforts for the development of brand identity & logo, collaborating closely with internal stakeholders & design teams to ensure alignment with company objectives. Actively managing the coordination of website development initiatives, including content creation & design finalization, to ensure brand consistency & optimal user experience. Spearheading local marketing & advertising strategies through thorough market research & implementing targeted campaigns to enhance brand visibility. Leading the management of social media platforms, strategizing & executing comprehensive content calendars to actively engage our audience & enhance the brand's online influence.Changing The Present Marketing Analytics Intern New York Sep 2023 - Jan 2024 Managed a portfolio of 10 diverse websites, including the main website & white-label versions for nonprofits, streamlining operations with marketing automation tools like HubSpot. Implemented marketing strategies across 5 social media platforms, mobile apps & influencer channels, leveraging Hootsuite & Buffer for efficient campaign management. Conducted comprehensive market research & oversaw operational management, configuring & analyzing data from Google Analytics to track performance metrics & optimize strategies resulting in a 25% increase in their website traffic & 20% boost in lead generation. Developed detailed marketing plans & compelling content for product information pages, utilizing content management systems like WordPress & market research tools such as SEMrush leading to a significant increase in user engagement & 15% rise in conversion rates. Created content information objects & collaborated with web designers utilizing Adobe InDesign templates & PowerPoint for mockups, resulting in a 40% improvement in data accuracy & usability.J.S MEDIA AGENCY Marketing Intern Hoboken, New Jersey Sep 2022 - Dec 2022 Spearheaded the execution of digital & social advertising campaign for traditional media clients. Coordinated marketing campaigns, including email marketing, social media management, & content creation, resulting in a 20% increase in website traffic. Utilized Sprout Social analytics tool to track campaign performance & customer behavior, providing data-driven recommendations to optimize marketing strategies. Improved open rates by 15% & CTR by 20% through list segmentation, A/B testing & personalized content in email marketing campaigns. Worked within budget parameters to develop & implement marketing strategies by analyzing key data & consumer demographics which increased net revenue by 10%. MBAP EDUCARE Mumbai, IndiaDigital Marketing Associate Sep 2019 - Mar 2021 Formulated & executed a strategic digital marketing plan tailored for MBA coaching, incorporating on-page & off page SEO techniques to enhance online visibility. Conducted SEO audits & optimized on page content for coaching program pages, significantly improving the institutes domain authority & online presence. Drove email marketing improvements through A/B testing using HubSpot, resulting in a substantial 75% rise in the average open rate from 8% to 14%. Designed, executed & optimized paid search & media campaigns, contributing to a 35% increase in monthly admissions & successful lead generation. Managed end-to-end processes using Salesforce Marketing Cloud & Pardot, analyzing open rates & CTR for targeted admissions campaigns. Pioneered KPI measurements, refining parameters for improved lead conversion & outreach based on Google Analytics metrics. PROJECTSPredictive Analytics Competition (PAC) Sept 2022 Performed data preprocessing, feature engineering & built predictive model using Linear regression algorithm in R language. Incorporated ensemble methods & feature selection technique to improve the model performance. Achieved a top 15 ranking in the competition & received recognition for the accurate predictions. Coca-Cola Case study Feb 2022 Performed in depth analysis of significant mistakes made by coca cola as a brand. Thorough examination of the consequences of these mistakes on coca colas reputation, market share, consumer trust & financial performance. Developed a business plan based on these lessons including strategies to rebuilt trust, enhance brand reputation & alignment with consumer values. The plan emphasized market research, transparency, innovation, & adaptability to meet the consumer demands & ensure sustainable growth. EXTRA-CURRICULAR ACTIVITIESPace Indian Student Association Marketing Director New York, NY Sep - Dec 2022 Developed & implemented marketing strategy to attract student interactions, which significantly increased participation in PISA events. Created fliers & other communication content to promote events on social media. |
