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Candidate's Name
MARKETING MANAGERCONTACTPHONE NUMBER AVAILABLEEMAIL AVAILABLEPROFILEDirect to consumer marketing leader with experience managing and leading all aspects of high-volume, high-version campaigns with multi-million-dollar budgets. Successful history of delivering superior services and maintaining excellent client relationships while leading key business objectives and KPI growth.SKILLSAcquisition MarketingDirect MailStrategyMulti-ChannelMarketingTeam ManagementAnalyticsCommunicationCreativityStrategic ThinkingExcelMicrosoft SuitePowerPointWorkfrontAsanaEXPERIENCEJan 2022-Current Marketing Acquisition ManagerOncourse Home Solutions (formerly American Water Resources Develop, manage, execute, and report on all acquisition marketing efforts, including: Create robust testing strategies with aggressive growth goals  with winning rollouts this year showing 55% lift and 17% lift in new customer adds within key markets. Successfully implemented and managed 125% budget growth, with 65% increase in customer adds, over 2-year period by maintaining high customer conversion rate. Comprehensive weekly reporting with key metrics (CAC, LTV/CAC, RR%, Payback, ROI) and weekly forecasting updates. Defined and managed strategic marketing initiatives on a$22mm yearly budget. Vendor & Partner relationship management including presentations and regular business reviews. Team management with multiple direct reports. Cross-functional project management and inter-departmental relationship management.2018  2021 Marketing Project Manager  American Water Resources Lead project manager in key growth markets with one direct report. Digital vendor relationship manager including reporting and budget management. Lead project manager in new initiatives including product launches. 2011  2018 Creative Strategist / Lead Graphic Designer - RRD Lead graphic designer and creative strategies with multiple winning package designs across multiple markets including home services, insurance, financial services, and non-profits.EDUCATIONNorthern IllinoisUniversity2004-2008BFA in VisualCommunications