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EMAIL AVAILABLEPHONE NUMBER AVAILABLEVeteran Brand Marketing and Entrepreneurial Professional: Building enduring brands, crafting corporate reputations, scaling business categories As a seasoned marketing professional, I bring extensive experience in media, telecommunications, and entrepreneurship. I am a thought leader with deep immersive experience in building new industry categories, scaling nascent markets, and specializing in subscription or SaaS-based businesses. I excel in developing innovative products and services based on user insights. I thrive in fostering positive team dynamics, cultivating cross- organizational partnerships, and collaborating with CEOs/Board Chairmen to craft corporate reputations. My leadership extends to the highest levels of management, where I've been involved in strategic decision-making impacting all aspects of business operations. Strategic Core Competencies: Global Positioning of Technology Brands & Full Stack Strategic Brand Architecture Building new and nascent categories at population scale Expertise in Subscription Revenue Business or SaaS Immersive understanding of consumer perception, cognitive insights and behavior change frameworks Metric-driven decision-making leveraging behavioral science and actionable user based research insights Full funnel experience from brand saliency to user acquisition, retention, CLTV/ARPU analysis Cross Company Collaboration Reputation Management Crisis ManagementCareer Highlights Spearheaded the category development of mobile telephony with a pioneering Indian Company, scaling the wireless telecommunications subscriber base to over 3 million+ Mentored, consulted and invested in startups, achieving a valuation north of $25 MN for an AI Fintech startup Successfully built new consumer D2C categories in wireless telecommunication and frozen ready-to-eat chicken snacks Developed and executed population-scale programs addressing national nutrition challenge for the enhancement of consumption of eggs ( ~18/per capita to ~24/per capita: aggregate demand up ~30%)1-NECC and behavioral change for HIV/AIDS prevention amongst adult population: dramatic reduction in incidence rate: from ~32 to~52-TN per 100,000 As a Founder of a streaming video OTT platform to serve English speaking audience in India, attracted funding interest from a Hollywood studio and Silicon Valley VC Consulted with a Video Search Engine Company, leading the engagement with Vodafone for integrating the search engine with the cellular network operators OTT platformWork Experience OneChannel Media. Founder: CurrentAssisting large and medium sized content companies in monetizing their content across streaming video, telecommunications and Pay TV companies across the globe: E.g. Disney-HotStar, Warner Bros. Discovery, DAZN, Singtel, RedArrow Studios ( Germany)& moreFounder of a startup in the electric vehicle eco-system (in stealth mode) Loop Mobile (BPL Mobile), Mumbai, India (1998-2013): Vice-President, I led the marketing, brand management, communications and corporate affairs, spearheading transformative initiatives: building an iconic wireless mobile brand, refreshing the brand and finally, launching a new brand (Loop Mobile) DDB Mudra Advertising (1994 -1998): Account Director & Business Leader for launching laundry (Henko) and toiletry brands (Fa) of Henkel, Germany and executing mission-driven projects J. Walter Thompson Advertising (1991-1994) Account Supervisor, I led brand marketing for leading consumer and industrial brands and launched a domestic airline brand LINTAS India Advertising (1990-1991):Senior Account Executive, I managed the Whirlpool Appliances business Enterprise Bates Advertising (1987-1989): Account Executive, I led the award-winning team for creating a new category for frozen ready-to-eat-chicken snacks, built the iconic Charms lifestyle brand and lead managed the national nutritional campaign for increasing egg consumption Incentive-Market Movers Advertising (1985-1987): Marketed Peugeot Motorcycles and Bombays leading retail supermarketStrategic Skill Sets Growth-oriented strategic marketing and brand planning management Leadership development and team building Brand Architecture frameworks and brand positioning concepts Creative problem solving and ideation skills Managing multiple stakeholders Execution of multi-million dollar $ campaigns efficiently and on-budget Driving consumer research to monitor brand and customer metrics Education 1-Year Internship with a leading Advertising agency: ULKA FCB in Mumbai, India Post-Graduate in Marketing and Advertising from Bombay Universitys St. Xaviers College, Mumbai, India Bachelor of Arts with Economics honors from Mumbai Universitys The Elphinstone College, Mumbai, India Indian School Certificate, 12 years secondary education from The Council for the Indian School Certificate Examinations (CISCE), New Delhi Languages learnt: English, Hindi, FrenchNationality US CitizenAppendix:1-NECC: https://frontline.thehindu.com/other/advertorial/article30216051.ece 2-TN: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10227429/