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Click here or scroll down to respond to this candidateCandidate's Name , M.B.A.Website - Home - Media IntersectSummary:Minnesota-based Corporate Communications Executive and proven people leader with vast experience with Fortune 6 Corporation, government agencies, and privately held organizations. Currently offering well-developed skills including change management, communications strategy, executive and employee communications for a healthcare client (on a per project basis) in Michigan on behalf of Chief People Officer.Executed and successfully scaled Bootcamp in a Box employee health & wellness program during COVID for call center business unit of 9,000 employees to more than 200,000 employees within Fortune 6 Corporation.Recognized for creating, delivering, and implementing solutions that align with business objectives and key results, improving business performance, mitigating risks across matrixed organizations.Highly accomplished in strategic planning and content development, as well as training/media preparation.Adept in strategic and tactical planning in healthcare system operations, and project management.Built, nurtured, and developed relationship and strategic partnership with NBC5 that included a live interview with a company physician each week, successfully garnering 15 live appearances in targeted organizational focus areas with positive - earned, no cost brand awareness with 3,636,100 media impressions.Key counselor and content creator who leverages journalism, broadcast, print and social media experience, graduate degree education, and business planning skills to deliver compelling artifacts and counsel aligned with client goals and performance metrics.Excellent verbal and written communication skills, on-camera experience, and executive presence. Areas of expertise:Strategic and innovative campaign planningPublic Speaking/On-camera spokespersonProgram and Campaign ExecutionPrint & Video StorytellingBusiness StrategyOperations Management/Change ManagementIntegrated CommunicationsPeople LeadershipEmployee EngagementInternal and External CommunicationsThought Leadership and Presentation DevelopmentCreative Content using Modern Platforms (i.e.,Chatbots, Yammer, and more via Teams)Technical competencies:Microsoft Office: Word, Excel, Outlook, PowerPoint, Access, SharePointBridge Communication Software: Slack, Google Chat, MS Teams, File Sharing Software: OneDrive, WeTransfer, Google Docs, Website Platforms: WordPress, Flow dock, Yammer, Workfront. Education:River Falls B.S. in Broadcast Journalism, University of Wisconsin,1988-1992M.B.A. in Healthcare Business Administration, University of St. Thomas,2014-2016 Awards: 2018 International Silver Stevie Award for Sales & Customer Service2016, 2017 JD Power Call Center Certification Award2015 Courage Under Fire Crisis Communications Award2012 UnitedHealth Group Innovation Award for campaign Eat4Health food program with 4-H and children2008 PRSA Marketing Communications Award for defining communications metrics and reporting outcomes Portfolio link can be access through: -https://www.mprnews.org/story/2008/07/29/pawlentyhealth https://kstp.com/kstp-news/top-news/man-found-dead-after-shooting-in-st-pauls-frogtown-neighborhood-early-sunday- morning/https://www.nbcchicago.com/top-videos-home/doctor-discusses-lung-cancer-diagnoses-during-awareness-month/2989915/ https://www.chicagotribune.com/business/ct-biz-duly-ceo-out-dupage-medical-group-20220908- douqodpdzzeexh5rbm26eo3tv4-story.htmlhttps://www.shawlocal.com/the-herald-news/news/2022/07/19/joliet-medical-building-planned-at-former-ford-dealership- site/https://mntech.org/celebrating-lifetime-achievement-award-recipient-john-santelli/ https://LINKEDIN LINK AVAILABLE viewer/?type=IMAGE&profileId=ACoAAACau-cBACOzNTWFwDHjWNONoQPv1_m5ltE https://www.unitedhealthgroup.com/newsroom/2015/1001uhcironkids.html https://www.marketscreener.com/quote/stock/UNITEDHEALTH-GROUP-INC-14750/news/UnitedHealth-Florida-4-H-and- UnitedHealthcare-Expand-Eat4-Health-Partnership-Use-Pedal-P-19505599/ Professional experience:President, Communication consultant, Media Intersect, Mound MN Jan 2023-PresentSole proprietor and content creator of communications services LLC, Media Intersect (founded in 2008 and re-established in 2023).Assist organizations with strategic planning, OKRs, brand amplification and messaging alignment to mission, vision, and brand through traditional and modern storytelling methods.Key counselor and content creator who leverages journalism, broadcast, print and social media experience, graduate degree education, and business planning skills to deliver compelling artifacts and counsel aligned with client goals and performance metrics.Develop comprehensive, integrated (internal, external, Marketing and PR) campaigns.Media engagement, coaching and support for successful interviews.Thought leadership development and presentation support.People, process, and organizational programs and designed to increase team member engagement.Previous clients include Lake Pepin Police Department, Buyers Healthcare Action Group, state and city public officials, and healthcare companies.Vice President, Communications Consultant Duly Health and Care, Chicago IL July 2022-Jan 2023 Promoted to lead both internal and external Communications function.Capitalized local and national media opportunities, fostering community relationships, writing key content pieces, and managing stakeholder communications.Oversaw, mentored, and lead a team of 2.Created and delivered strategic communications plans that resulted in a significant increase in placements, brand message pull-through, positive mention, and increased reach.Served as spokesperson and subject matter expert in communications on high profile healthcare topics.Partnered with account teams to support client experiences, ensuring compliant and effective outreach, preparing updates for client meetings, and providing counsel that aligns with the companys strategic outlook and vision.Built, nurtured, and developed relationship and strategic partnership with NBC5 that included a live interview with a Duly physician each week, successfully garnering 15 live appearances in targeted organizational focus areas with positive - earned, no cost brand awareness with 3,636,100 media impressions.Planned and implemented multiple large-scale media campaigns, resulting in increased brand recognition and program participation.Collaborated with marketing staff, coordinating all details, leading planning and coordination across departments, executives, and management teams.Built strategic and measurable plans while modernizing the Communications function with existing tools (i.e., Salesforce) for team member communication for intelligent data.Executive Director, Duly Health and Care, Chicago IL Jan 2022-July 2022Managed cross-functional team and agency with $100k budget for private, physician-led practice group of 7,000 team members and functional areas (i.e., Technology, Human Resources, Marketing and more).Conceptualized and delivered imaginative and strategic brand campaigns resulting in significant increase in broadcast, print and social media:80 mentions (double the annual goal of 40)10,063,700 in reach (9M more than the annual goal of 1.3M)43 engagements per mention (on an annual benchmark of 39)68% neutral to positive sentiment (on an annual benchmark of 100%)24% brand message pull through (on an annual benchmark of 30%)1.87 combined earned score for June (on an annual benchmark of 1.16) Director, Optum Communications, Eden Prairie, MNSep 2020-Jan 2022Promoted from Optum Tech business to corporate role with accountability for thought leadership, executive, and change management communications on behalf of the UnitedHealth Group CIO and Technology function.Instituted and increased internal marketing and communication reach, formulating marketing and public relations strategies resulting in coverage in multiple publications.Directed and maintained brand identity, serving as primary author of internal and external communications and as business unit spokesperson with local and national press.Developed and pitched multiple stories and managed content creation (i.e., videos, blogs, presentations). Director, Optum Technology Communications, UnitedHealth Group, Optum Technology Division, Eden Prairie, MN June 2019-Sep 2020Oversaw, trained, and led 5 direct reports (three virtual), assisting in both personal and professional growth resulting in promotions and bonus rewards for performance.Managed a budget of $300K, strategically monitoring spend, forecasting and reporting using Agile approach.Identified technological gaps, implementing new tools and channels for communication to improve overall distribution of information.Led annual strategic communications planning on behalf of the division including comprehensive managed business objectives, KPIs, metrics and dashboard reporting. Chief of Staff, Dir. Consumer Services and Communications UnitedHealthcare Medicare & Retirement, UnitedHealth Group Benefits Division, Minnetonka, MNJan 2016-May 2019Executed and scaled employee health & wellness program for call center business unit from 9,000 employees to UnitedHealth Group enterprise of more than 200,000 employeesChief architect of internal, external communications and executive reporting; monthly operations report analysis and communication, service center metrics and quality data for SVP and 9,000 contact center employees.Responsible for annual strategic planning and execution of Managed Business Objectives for COO and any associated financial tasksCreated and delivered messaging and content on behalf of business in multiple venues to different constituencies including executive leadership, sales and marketing stakeholders. Dir. Public and Media Relations UnitedHealthcare Community & State, UnitedHealth Group Benefits Division Minnetonka, MNJune 2011-Jan 2016Created and presented foundational Company best practices and policies templates for internal and external audiences and stakeholders in partnership with Legal and Executive Leadership Teams Led content creation and media training/preparation across Medicaid markets for executives in 24 states. Created comprehensive executive reporting and tracking tools for metrics and measurement of communications campaigns. Consistent track record and high performer, increasing favorable media visibility; strong relationships with digital and traditional media contributing to the placement of articles in outlets such as the Associated Press, Wall Street Journal, and prominent Minnesota media outlets.Senior Mgr. Internal and External Communications, Optum Health, UnitedHealth Group Services Division, Eden Prairie Minnesota Aug 2008- June 2011Developed and led the first social media PR plan for executive communications leveraging Podcasts, Video, Blogs, Facebook, and Twitter. Garnered 255M positive media impressions through strategic internal, external, and public affairs communications highlighting Company product and service offerings. Member of Executive Leadership Team provided counsel on strategic plans for internal, external, and public affairs communications and media training to executive and clinical staff. Created, led, and executed first comprehensive communications, marketing and public affairs campaign for online telemedicine service launched in 13 U.S. states. Developed strategy for physician and policymaker communications in partnership with medical societies and Hispanic media. Introduced public sector chronic disease management pilot program with the state of New York Department of Health resulting in the enrollment of 300+ fee-for-service Medicaid recipients through communications campaign. Led communications campaign for companys first consumer health information web site resulting in placements in Forbes.com, Wall Street Journal, WSJ Health Blog, ABCNews.com and Forbes.com Supported thought leadership platform and social media campaign in partnership with national health alliances, associations, and non-profit industry stakeholders for three business units resulting in top tier media coverage on healthcare reform from ABCNews.com, CNN, Star Tribune, and prominent Web outlets. President and Founder, Media Intersect Consulting, Mound, MN Apr 2008-Aug 2008 Started LLC for strategic planning and content creation with the delivery of modern and compelling artifacts such as keynote presentations, videos, change management best practices, leader training guides, onboarding templates, value proposition stories, CEO, CIO, and CPO communications, all aligned with Mission, Vision, OKRs, KPIs, and performance metrics. Comprehensive, integrated campaigns, media training/coaching Clients have included State Governor Tim Pawlenty, City of Lake Pepin Police Department Chief of Police, and privately held physician groups.Director of Corporate Communications, Colle+McVoy, Minneapolis, MN Apr 2007 April 2008 Executive leader responsible for agency and client communications, thought leadership, media training and team/client communications management. Member of Executive Leadership Team with CEO, CFO, Executive Creative Director, and Director of Strategic Initiatives to provide leadership, management, planning and execution of proactive and reactive communications on behalf of the Home Preservation Foundation during foreclosure crisis resulting in placements that included ABCNews.com, CNN Headline News and other prominent media publications. Developed internal infrastructure, protocol and workflow for all company communications, media relations, message positioning, Intranet, and web site communications. Additional Experience: Public Information Mgr. Saint Paul Police Department June 2023-November 2023 Public Relations Mgr. Medtronic, Inc. July 2006 April 2007 Sr. Account Exec. Weber Shandwick October 2003 July 2006 Broadcast, Photo, and Print Journalist KARE-TV Gannett Broadcasting, Inc., and Echo Press September 2001 July 2003 On-air Anchor and Reporter KGPE-TV CBS Television in Fresno, CA 1996- September 2001 |
