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Candidate's Name  EMAIL AVAILABLE PHONE NUMBER AVAILABLEMARKETING STRATEGY  BRANDING  CORPORATE COMMUNICATIONS Seasoned professional who established and led communications departments for companies ranging from entrepreneurial startups to international brands with 5,Street Address + employees, driving strategic initiatives from inception to execution. Demonstrated a consistent track record of increasing revenues, enhancing conversion rates, and optimizing campaign effectiveness through innovative marketing leadership.CAREER HIGHLIGHTS Spearheaded successful rebranding for SILAS Solutions resulting in sale of company in Street Address . Created SILAS website to enhance customer appeal with lead-generating front-end, user-friendly back-end, and FAQ portal for streamlined customer support. Led WoW! Work Out World through a rebranding to JERSEY STRONG increasing membership by Street Address %. Developed and secured Education Changes Everything URL for the relaunch of the Grace Place website. Creation of signature brand events: Biolage Golden Globes Styling Suite, JERSEY STRONG Color Run, Vavoom Legally Blonde on Broadway, and Grace Place and Interior Design Society Naples Wreaths of Grace. Constructed national/local marketing plans inclusive of purchasing broadcast, digital, social media, print, and Out-Of-Home(OOH) for Tanqueray Gin, IKEA, Citizen Watch, The Waldorf Astoria, Old Navy, and 1800 Flowers.com. Founding Member/Director of the JERSEY STRONG Foundation (501c3 non-profit). Redesigned and relaunched Grace Place external communications: Annual Report, Quarterly Newsletters, and Direct Mail/ CRM campaigns resulting in a 15% increase in subscriptions and donor re-engagement. Authored and distributed Matrix Magazine (a monthly sales publication) to 100,000 salons. Built and executed the 2018/2019 marketing recruitment roadmap and tradeshow schedule and internal Tech Day events for the Verizon IT department.Director of Communications & Grants2023-2024EDUCATIONRutgers University, BA, Communications, 1995VP Brand Marketing / Communications2020-2023 SILAS SolutionsConsultant - Senior Project Manager, Marcom & Events 2018  2019Director of Brand Operations - WoW! Work Out World/JERSEY STRONG 2007-2018Founder/Director -Jersey Strong Foundation2013-2018Senior Director of Communications - LOreal USA/Matrix 2003-2007Associate Media Director - Universal McCann/Deutsch Inc. 1996-2003PROFESSIONAL EXPERIENCE