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Click here or scroll down to respond to this candidateCandidate's Name
Home Address: Boynton Beach, FLMobile Number: PHONE NUMBER AVAILABLEE-Mail Address: EMAIL AVAILABLELinkedIn Profile: LINKEDIN LINK AVAILABLEHEAD OF ECOMMERCE12+ YEARS MAXIMIZING ONLINE SALES & DIGITAL MARKETING STRATEGIRES A results-oriented executive with a proven track record of driving hypergrowth and maximizing stakeholder value. Furthermore, possess consistent success and a professional background in project management with the ability to adapt quickly in a growing, dynamic company, demonstrating excellent communication, problem-solving, and organizational capabilities. Additionally, adept at building and nurturing strategic partnerships, negotiating high- impact deals, and engineering peak performance in dynamic environments with a demonstrated unique blend of entrepreneurial spirit and corporate acumen, coupled with over 10 years of expertise in eCommerce management, marketplace sales growth, and digital channels for strategic marketing initiatives.CORE COMPETENCIES Stakeholder Management Process & Standards Improvements Performance Evaluation Leadership/Mentoring Strategic Thinking Problem Analysis & Resolution Program Coordination Business Development Strategic Planning Financial Analysis Equity Research Market Expansion Negotiation Board-Level Decision Support Performance Optimization Project Management Planning and Implementation Reporting and Documentation Research Development Strong Entrepreneur Acumen Client/Partner Relationships Building Great Sense of Audience Persuasive & Influential Solid Financial LiteracyCAREER HIGHLIGHTS/ACHIEVEMENTSHypergrowth Engine Architect: Engineered rapid hypergrowth strategies, consistently delivering year-over-year returns to stakeholders, investors, and customers. Spearheaded initiatives resulting in significant market share expansion and revenue increases. Strategic Partnership Maven: Established a trademark for successful partnerships, showcasing proficiency in negotiation, deal closure, and collaborative ventures. Closed complex partner-client deals during industry downturns, navigating challenging market conditions with finesse. eCommerce Expertise: Managed eCommerce websites and marketplace sales growth, leveraging a decade of experience to optimize operations and drive revenue. Boosted onboarding and performance for 300+ brands, managing a SKU count exceeding 13,000 in consumer-packaged goods (CPG). Innovative Department Founder: Founded a new startup department, driving revenue generation of $2.5 million annually. Pioneered initiatives that expanded the organization's portfolio and enhanced overall business performance. Project Management Excellence: Successfully led projects across various sectors, showcasing adaptability and a results-driven approach for both large and small brands. Demonstrated the ability to navigate complex projects, ensuring successful outcomes in diverse business environments. Start-up and Corporate Success: Proven success in both start-up and established corporate environments, offering a unique perspective and skill set to drive organizational growth. Applied hands-on experience to effectively navigate challenges, demonstrating resilience and resourcefulness. Past/Current Partnership: Track record of hypergrowth and strategic partnership building across diverse sectors, including retail (Nike, Vans, GoPro, Volcom, Quiksilver), financial (Bank of America, MBNA, BB&T, Wachovia), automotive (Mercedes, Ford, Mazda, GM, Nissan/Infiniti), and furniture (UNITERS - 6 brands, Furniture Solutions Network, Macy's).MOST RECENT PROFESSIONAL EXPERIENCERESTOCKIT (https://www.restockit.com)Head of E-commerce (President) May 2022 - Present Led a 10-member team, fostering collaboration with external agencies in marketing, sales, and IT. Conducted regular meetings with department heads to assess goal progress and offer guidance, leading to a 15% performance enhancement. Managed $15M profit and loss (P&L), balanced sheet, and ERP reports, ensuring streamlined operations and a 15% reduction in costs. Implemented agile processes, reducing operational costs by 8% while maintaining quality standards and enabling scalable growth. Oversaw the transition to a fully remote work environment, resulting in a monthly savings of $10K+ in office expenses. Achievements: Achieved a 15% increase in customer acquisition and an 11% boost in customer retention through targeted sales and marketing strategies. Revamped the accounting billing system and customer credit processes, recovering $150K+ in lost revenue within 6 months. Enhanced website product diversity by integrating 10,000 new SKUs and establishing relationships with alternative suppliers, increasing product availability by 20% during supply chain disruptions.UNITERS, WEST PALM BEACH, FLGlobal eCommerce Manager B2B/D2C July 2019 May 2022 Served as the product owner for global e-commerce websites, managing furniture care and repair product portfolios. Devised and executed strategies to maximize revenues across eight sales channels, including Amazon, Walmart, and eBay. Analyzed market trends and explored emerging opportunities to author over 15 business cases for business development. Supervised planning, budgeting, P&L, and launching eight websites and nine brands. Key Achievements: Spurred a 52% increase in D2C sales by optimizing Amazon and Walmart marketplace listings. Achieved 20% growth in B2B sales through the successful creation of a new Magento 2 site for wholesale buyers and distributors. Spearheaded the migration of the website platform from Magento 1 to Magento 2, leading to improved functionality and UX. Successfully sourced and negotiated with web development vendors, resulting in a significant reduction in agency expenses. Environments: Magento 2, Magento 1, Project Management, Google Analytics, SEO, Product Feed Management, Amazon, eBay, Walmart, Overstock ISLAND WATER SPORTS, DEERFIELD BEACH, FLDirector of E-commerce, CPG July 2014 July 2019 Established and led the e-commerce department within a specialty water sports retailer, overseeing a team of 10+. Implemented strategic initiatives across nearly 10 online retail channels to drive revenue growth. Created and managed online store and e-commerce systems utilizing Magento, Amazon, eBay, and other marketplaces. Developed the department framework, including standard procedures, team recruitment, training, and SOPs to support annual sales reaching $5M. Operated and scaled a cross-functional team of 10+ across global locations to meet growing demands. Key Achievements: Catapulted online sales growth from zero to $2.5M+ annually by implementing effective online store strategies. Established and optimized ecommerce systems, contributing to the department's growth and achieving annual sales of $5M. Fostered a 65% growth in revenue through the strategic tracking of performance metrics and continuous program improvement. Identified pricing opportunities that resulted in an additional $200,000 in profits, contributing to overall financial success. Environments: Magento 1, Project Management, Google Analytics, SEO, Product Feed Management, Amazon, eBay, Walmart, Overstock, Google Shopping, Facebook Marketplace, ChannelAdvisor, GoDataFeed, M2E, HTML, CSS, Email Marketing ISLAND WATER SPORTS, DEERFIELD BEACH, FLMarketing Manager, Digital Advertising July 2010 July 2014 Directed strategic marketing communications, public relations, and brand-building initiatives. Devised and executed digital advertising campaigns to enhance brand visibility and drive sales. Evaluated advertising placement opportunities and developed a strategic plan to improve conversion rates and reach within budget constraints. Key Achievements: Achieved a 25% growth in retail business sales within the first 12 months in the position. Proposed and implemented new brand standards, enhancing the website, blog, and social media messaging. Collaborated across teams to address customer service issues, resulting in a 200% increase in positive reviews. Crafted a strategic RFP response pivotal in securing a multi-year, $250K client contract. Formulated and optimized digital marketing and advertising initiatives based on real-time analytics, contributing to a 15% year-over-year increase in traffic and revenues.Environments: Email Marketing, Google Ads, Photoshop, Social Media Marketing, Facebook Advertising, Magento 1, Project Management, Google Analytics, SEOEDUCATIONAL QUALIFICATIONBARRY UNIVERSITY, MIAMI SHORES, FL Bachelor of Science Information Technology CERTIFICATIONS Agile Project Management (Google) Shopify Product/Product Fundamentals Digital Marketing (HubSpot)/SEO (HubSpot) Google Analytics/Google Ads Webmaster Photoshop CS4 Digital Photography Project ManagementTECHNICAL BACKGROUNDE-commerce Platforms: Magento 1, Magento 2 Shopify Marketplaces: Amazon eBay Walmart Google Facebook Overstock Product Feeds: ChannelAdvisor GoDataFeed CED Commerce M2E Scripting Languages: SQL XML API ColdFusion JavaScript AJAX HTML CSS Digital Marketing: Email, Social Media, Google PPC, Facebook PPC, SEO, A/B Testing, Branding, Promotions |
