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+Street Address  EMAIL AVAILABLE Brighton, MA https://LINKEDIN LINK AVAILABLEA marketing enthusiast specialized in social media growth with a creative mindset in social content creation. A self-starter with an eye for details, committed to delivering results that exceed expectations. EDUCATIONMaster of Science in Marketing (MSM) GPA: 3.85/4.00 Suffolk University  Boston, MARelated courses: Digital Marketing Challenges, Social-Media, Data Analytics with SAS, Data Viz & Storytelling, Advanced Marketing Analytics, Consumer Marketing, Customer Centricity, Marketing Research for Managers Bachelors in Legal Science & Legislative Laws (BLS. LLB) CGPA: 7.4/10.0 Dr. D.Y. Patil College of Law  Mumbai, IndiaPROFESSIONAL EXPERIENCEMarketing Intern  Cablevision Lightpath LLC May 2023  December 2023 Increased lead conversions from 300 to 3000. Ensured consistent engagement by curating a social media calendar for LinkedIn posts. Analyzed digital footprint & traffic coming to the companys official domains. Migrated google analytics account to new G4A platform in addition to google tagging. Executed optimizing strategies on Google Ad and Direct mail campaigns to enhance brand visibility. Monitored and analyzed conversion rate, leads, and acquisition reports using Google Analytics. Planned internal supporting events. Created personalized written content targeting specific segments by building customer journeys to engage potential customers into becoming leads.Social Media Account Manager  Suffolk in the Hub September 2023  December 2023 Improved engagement rate by 60% through content creation & management of the LinkedIn page. Lead conceptualization, development, & execution of engaging industry-relevant content. Curated a comprehensive social media calendar, ensuring a consistent & strategic flow of content to maintain audiences interest aligned with organizational objectives. Collaborated with cross-functional teams to plan & schedule content that reflects the brand's voice, resonating with the target audience, & aligning with current trends. Teaching Assistant  Sawyer Business School September 2023  December 2023 Guided 40 students in qualitative & quantitative research for data collection. Assisted with survey design & data analysis techniques. Supported classroom instruction & clarifying course concepts. Analyzed student work providing constructive feedback for real-world application of customer insights in projects. Cultural Head  Dr. D.Y. Patil College Of Law August 2017  December 2018 Organized Velawcity, hosting international artists like Teri Miko, with 2000+ attendees. Secured sponsorships from Red Bull, Dominos, and others, enhancing experiences through effective communication & negotiation skills. Managed diverse inter-collegiate festivals, overseeing competitions from Moot Courts to dynamic showcases, enhancing the collegiate experience. Conceptualized engaging events like Prom Queen-King contests, fostering campus vibrancy and personal growth. PROJECT INSIGHTS Consumer behavior and Brand Research analysis on Social Media Strategy for Marvel Studios: Conducted research to determine the brand's market share, developed buyer personas, channel plan, engaging content, crafted content calendar, performed SWOT & PEST analysis. Qualitative Research on Hype Culture in the Entertainment Industry: Employed a range of research methods, including article analysis, individual interviews, focus groups, Netnography, & coding with Dedoose and LIWC to explore the phenomenon of hype culture & its industrial impact. Global Trend analysis: Researched upcoming and on-going trends, introduced a consumer trend, analyzed underlying changes to the consumer trend, developing a business model to enter a completely new industry. KEY SKILLSPaid Search & Social Google Ads & Analytics Photoshop & Editing Creative Content Creation Research & Analysis Canva Adobe Figma CapCut Qualtrics Social Pilot Slack Trello Tableau Acquia Salesforce Event Management