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Street Address Seville PlaceBoca Raton, FL. Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEPolished Senior Executive and Successful EntrepreneurSeveral years of varied experience in the food, beverage, and consumer products industries with Fortune 500 companies. In addition, the founder of two successful snack food companies. I excel at multitasking, New Business Development, Marketing, Sales, and Relationship-Building. In addition, I am both adept and successful in conducting cold calls. My former role as an articulate top executive affords me the ability to reach the decision-makers (with a high closing percentage.)Objective:I seek to utilize my experience and wisdom to contribute to the successful growth of an organization in many diversified industries. I am motivated to keep working to create new opportunities (my passion) for a new employer.Healthy Snack Foods Consultant [Self]2016 to 2024Consulting for start-up manufacturers of air-popped salty snacks. Key projects:(a) Nestle Nutrition Gerber Baby Foods Negotiated an exclusive supplier agreement to produce Gerber baby teething biscuits.b) CVS Developed Store Brand Quinoa Chips.c) BJs Wholesale Club Introduced Fat Free Potato Fries.d) TJX Companies Opened all divisions with gourmet healthy salted snacks.e) 7-ELEVEN opened 7,000 stores with a single-serve snack assortment.The McCormick Group, Wash. DC2014-2016IT RecruiterWith no experience either as a Recruiter or in IT, I set an agency record for number of placements within a six-month period.1New Attitudes Food Group, Boston, MANatural/Organic Snack Food and Candy Products.Founder and President2000 to 2014Develop and sell unique snack foods/cookies to supermarkets, natural food retailers/distributors, warehouse clubs, and chain drug stores. In addition, I created a bulk candy food service subsidiary, "Planet Sweets, with distribution to corporate, college, and hospital cafeterias, lobby shops, and convenience stores.Key Accomplishments:I created a line of extruded organic snack foods, "VEGEDIBLES" and developed a Club Size bag for sale to Sam's Clubs (Wal-Mart).Developed, "VEGEDIBLES," for Trader Joe's under their own label "Tater Tubes"Hain Celestial Food Group - Melville, NYSenior Vice President of Snack Food Group1997 to 2000I was responsible for building and managing a natural snack food division through new product development, expanded market penetration, and acquisitions. This entailed developing a separate budget, hiring a direct sales force, managing a national broker and Distributor network, and sourcing new co-packers. Key Accomplishments as follows:Developed and introduced three new snack food items.I grew total sales from $14M to $25M.I consulted with the BOD on acquisitions of other snack food companies (i.e. "Terra Chips").The Boston Popcorn Company - Canton, MAFounder, CEO1983 to 1997Pioneered the first light snack food product in America.Recruited executive management team,Secured bank financing, opened two manufacturing plants,Secured heavy East Coast market penetration (both branded and private label).Created 73 DSD delivery routes and grew BPC to $16M in retail sales with 95 employees. I sold the company to Hain Celestial in 1997.Alberto -Culver Company - Melrose Park, ILVP of Sales and Marketing1980 to 1983Created a $28M Non-Food Division from inception.Introduced Mrs. Dash salt alternative seasoning2The Pillsbury Company - Minneapolis, MNDirector of new Business Developmen1976 to 1980Created a $14M Housewares Division with WiltonCake decorating products (i.e., Macys, J.C. Penny, Sears, Target)Colgate-Palmolive Company - New York, NYSednior Product Manager1969 to 1976Introduced Irish Spring Bar SoapCreated a new Non-Grocery Div.for Household Products.Managed a New England salesforceEducationBS Degree in CommunicationsBoston University 1968Member of Young Presidents Organization.SkillsPublic speaking, Speech/Copy Writing, Microsoft Office,Power Point, Creating & Managing Package Designs.AwardsEntrepreneur of the Year Finalist May 1991Sponsored by INC. MAGAZINE, Merrill Lynch, and Grant Thornton.3 |