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EDUCATIONREFERENCESCONTACT MECERTIFICATESTECHNICAL SKILLSPROFESSIONAL EXPERIENCEEMAIL AVAILABLEPHONE NUMBER AVAILABLEkathryn-mlodzienskiMarketing, Bachelor of SciencePenn State Behrend2017-2020KathrynM l o d z i e n s k iM a r k e t i n g S p e c i a l i s t2014 - 20172020 - 20212021 - PresentOtherSoftwareSocial MediaSocial Media & Content Marketing ConsultantMetalicious, Silver Sculptor, & Effie's Paper Remote Marketing Partnership SpecialistEMA Design Automation/Ultra Librarian l Rochester, NY Student Lead of Marketing & CommunicationsFIRST Robotics Team 1511 Rolling Thunder l Penfield High School PHONE NUMBER AVAILABLEEMAIL AVAILABLEPHONE NUMBER AVAILABLEEMAIL AVAILABLEPinterest followers increased by 65%IG followers increased by 20%IG reach increased by 1,300%#1 spot for keyword "how to use healing crystals for anxiety" Develop and execute social media strategyCurate interesting and entertaining social media posts for Facebook, Instagram, and PinterestLeverage keyword data and link-building strategies to improve SEO Conduct audits to gauge the competitive landscape and determine the most effective social and content strategyCreated business plan for recruitment, developing leadership skills, and increasing community engagementCollaborated with multiple team segments (students, mentors, parents) via email to ensure consistent communication throughout different seasons Responsible for creation of marketing and promotional materials for events including: flyers, brochures, pamphlets, etc.Created and edited various forms of content including blogs, newsletters, and press releases to build awareness of team events and achievements Presented competitive speeches and performed Q&A on team accomplishments to panels of judges at the regional and national level CTR increased by 75%Increased post impressions by 181%Followers increased by 90%Plan and execute full-funnel marketing campaigns for clients Manage marketing calendar for on-site advertisements and newsletters for approximately 10 enterprise-level clientsCraft and distribute client-sponsored newslettersCollaborate and assist sales team with client calls and emails Research and write press releases and sponsored blog content Create and execute social media content and strategy Track and analyze KPIs and present results of sponsored campaigns to clients Work with sales and the executive teams to write and update client-facing marketing materials and documentationEnsure content of client-facing collateral is consistent and compatible with sales and marketing goalsSheryl LomasneyKaelin AllmendingerPhone:Email :Phone:Email :Account Manager,Ultra LibrarianProduct Marketing Manager,Constant ContactInbound Marketing, HubSpotSocial Media Strategy, HubSpotGoogle Analytics for BeginnersAdvanced Google AnalyticsSEO Training Course, HubspotMicrosoft Office Suite (Word, Excel, Publisher and PowerPoint) Facebook, LinkedIn, Twitter, Pinterest, Hootsuite, Planoly, Buffer, Tailwind Google Analytics, Google Search Console, Canva, Wordpress, internet and cross-platform browsers, Wrike, SugarMarket, Slack, Zoom, Microsoft Teams, Google Meet