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CREATIVE SERVICES AND DIGITAL MARKETINGEMAIL AVAILABLE PHONE NUMBER AVAILABLE Massapequa, NY LinkedIn willworzel.com PROFESSIONAL EXPERIENCE Quintessenal Brands North America  Art DirectorApril 2019  present (Contractor) Massapequa, NYo Creave lead on the successful rollout of the Dubliner Irish Whiskey  Pisburgh Steelers partnership designing digital, mobile, print, in-stadium awareness, and sweepstakes campaign art for the Steelers Select whiskey launch o Nurtured year-over-year sales growth of Dubliner Steelers Select Irish Whiskey via ReserveBar.com eCommerce campaigns, designing all creave and social media deliverables o Spearheaded successful U.S. retail launch, package redesign, and rebranding campaign of four avors of Greenalls Gin ready-to-drink (RTD) canned cocktailso Managing U.S. creave direcon and social media identy for 18 brands and avors of U.K. based gins and whiskeys via point-of-sale merchandise, tradional adversing, onsite store displays, tradeshow buildout, and in-stadium signage Senior Brand Strategy Consultant  Design and Engagement April 2018  present (Freelance) Massapequa, NYo Slashed external agency costs to zero by bringing art and social media operaons in-house as acng creave lead for internaonal spirits organizaon resulng in thousands of dollars in savings o Successful launch of ecofriendly R-Pet recycling program managing all creave deliverables and tradeshow buildouts working closely with sales and fabricaon company resulng in acquision by naonwide retail company o Strengthened brand identy and creave assets for one of the most successful whistleblower law rms in the U.S. o Daily social media coordinator for cybersecurity rm promong in-house tech soluon specializing in insider threats resulng in acquision by larger cybersecurity organizaon Dimension Data Americas  Head of Creave Services and Markeng Communicaons Manager March 2001  April 2018 New York, NYo Art director and designer on all naonal technology, health, and partner summit conference trade show displays o Supported the northeast sales area vice president, four area sales directors and all regional account execuves o Managed brand strategy and creave compliance throughout the U.S., Canada, Mexico, Brazil, and Chile o Designed engaging brochureware, sales slicks, pop-up banner stands, digital adware, and point of sale branded items Proxicom, Inc.  Senior Creave ProducerJuly 2000  March 2001 (Acquired by Dimension Data in 2001) New York, NY o High prole accounts: Johnson & Johnson Healthcare, GE, Chase Auto Finance, eTopps, Dimension Data Americas SKILLS AND EXPERTISE Adobe Illustrator, Photoshop, and InDesign Planable social media campaign management Trade magazine ad design Event brochureware Logo and leerhead design Power Point presentaon builds Promoonal materials development Brand integraon and compliance Budget and vendor management Salesforce Markeng Cloud administraon Sales lead nurturing Cvent event management soware Internaonal brand support Tradeshow collateral and booth development EDUCATION Clemson University  Coursework towards Master of Arts in Professional CommunicaonsKey to the City of Pendleton, S.C., for outstanding community service and support Clemson University  Bachelor of Arts in Psychology, Minor in English Co-Author, Machiavellianism and Psychopathy, Journal of Personality and Social Psychology