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RICHARDSBR Sherman, CT Street Address ,PHONE NUMBER AVAILABLEEMAIL AVAILABLEPROFESSIONAL SUMMARYEnergetic Social Media Manager skilled in assessing and improving account performance and audience engagement. Successful in growing audiences, extending branding and launching initiatives using multi-platform approaches. Brings fresh and interesting content with creativity and adaptable voice based on target audiences and platforms. SKILLS MailChimp-certified MS Office Suite Adobe Suite/Canva HubSpot (and others) WordPress Asana Project management Public speaking Content Creation Social Media Management Blog posts Market research Conversion Strategy Social media strategy; content, design Utilizing analytics Brand Promotion Analytics Reporting SEO Optimization Post Optimization Digital Media Social Media Copywriting Media Kit Creation Influencer Collaboration Facebook, Instagram, LinkedIn Business Development EXPERIENCEFreelance Social Media Manager November 2022 - Current Oversaw social media asset design to be in line with brand identity. Tracked customer engagement and feedback to optimize social media strategies. Incorporated interesting and informative content, resulting in increased shares and followers. Monitored and tracked followers on social media platforms to analyze growth. Increased online presence of all clients. Observed effectiveness of social media efforts to maximize results. Created organic company content nested within relevant events and trending topics. Director of Communications March 2017 - October 2022 Freepoint Eco-Systems Stamford, CT Created and executed company annual communication plan and calendar. Developed comprehensive style guide to promote consistency and adherence to brand image and values. Assisted with planning and production of video content. Oversaw content development and editing of company website. Worked with executive and fundraising teams to create compelling client profiles for web, email, print and social media applications. Formed and led business cases for environment-friendly product marketing. Owner February 2006 - March 2017The Joyful Organizer Created useful partnerships through remote and face-to-face networking. Delivered consistent service to develop customer base. Built solid partnerships with selected organizations to promote brand strategy. Spoke at companies and conferences nationwide including The Container Store and Pepsi. #1 podcast in the organizing space on iTunes. Published in periodicals such as Better Homes and Gardens, Good Housekeeping and Mac Magazine. EDUCATIONMBA - Marketing and Management May 2011Nichols CollegeMu Delta Honor Society Graduated with 3.9 GPABachelor of Science (B.S.) - Economics May 2001University of Maine, Orono, Maine |