| Candidate Information | | Title | Creative Director | | Target Location | US-NJ-Kearny |
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Click here or scroll down to respond to this candidateAs an experienced Creative Director, I blend innovation with a hands-on approach to elevate brand stories. I excel in integrating design and leadership, fostering team growth and collaborative creativity. Skilled in aligning marketing strategies with client and stakeholder needs, my work drives brand transformations andenhances market presence. I am adept at creating impactful designs that resonate with audiences and exceed business objectives.SKILLSCreative Strategy, Creative Direction, Design Thinking, Concept Development, Integrated Marketing, Advertising, Brand Development, Corporate Identity, Art Direction, Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Acrobat), Figma, MS Office / iWork, Online Tools (Asana, Flipsnack, Mural, Squarespace, Gamma), Leadership, Project Management, Project Planning, Language: English, ThaiEXPERIENCEBHG Financial A leader in loan solutions and creator of the largest community bank and product network in the U.S.VP, Creative 01/2021present Built an award-winning in-house creative team from the ground up including organizational and operationalprocedures, boasting the companys highest-ever team member retention rate and team growth from 2 to15 members. Led a remote team comprising graphic designers, art directors, and creative directors to drive brandawareness and contribute to loan origination growth from ~$1B to $15B+. Managed $200K+ budgets for major conferences including the largest U.S. fintech events (Fintech Nexusand Money 20/20), executing booth design, social media promotion, and collateral production. Designed 6 credit cards for BHGs portfolio including World and World Elite Mastercard, collaboratingwith partners Fiserv, CompoSecure, and CPI Card Group. Contributed to card acquisition and spendingcampaigns with a 50% open rate, 10% conversion rate, and $350K savings in the first 3 months.Creative Director 10/201212/2020 Worked closely with the CMO and cross-functional teams to create paid campaigns across multiplechannels, generating 7,000+ monthly leads and over $175M in originations, elevating the companysvaluation to $2B+. Spearheaded the development, launch, and governance of BHGs brand family, expanding from1 brand in 2012 to 10 brands in 2021, covering corporate, B2B, B2C, and internal employee experience. Supported a monthly digital spend of ~$1.5M on cross-channel campaigns, significantly bolsteringproduct credibility, brand awareness, and market authority.PGA Reach Central NY A philanthropic arm of the Central New York PGA Section (PGA of America)Board of Governors Member 11/2022present Serve as a trusted advisory body, offering expert insights and guidance on branding and marketing. Contribute to defining and strategizing business and marketing goals.Cazenovia College A private college in Cazenovia, NY with a nearly 200-year historyProfessional Advisor + Board Member 02/201305/2022 Provided mentorship and guidance to seniors, achieving a 100% graduation rate for their final projects. Collaborated with professors and students, offering input from project inception to completion, andactively participating in the senior exhibition. Held a pivotal role on the committee panel, evaluating and reviewing final graduation presentations.Mower Agency One of the largest U.S. independent marketing, advertising, and public relations agenciesCreative Supervisor 07/200610/2012 Conceptualized and executed marketing materials and campaigns for major brands, including Carrier,Crouse Hospital, FedEx Freight, GE Energy, Honeywell, Mersen, SRC, and Sun Chemical. Transformed strategic marketing objectives into compelling creative work, fostering client satisfactionand maintaining 10+ years of client relationships. Offered creative support for 30+ RFPs and pitches, contributing to the acquisition of new clientsand partnerships.Art Director 10/200106/2006 Designed comprehensive brand visuals, including logos, websites, brochures, and advertisements incollaboration with copywriters and account teams. Oversaw external resources, and negotiated costs and usage, working with photographers, illustrators,and print vendors to ensure seamless campaign production.EDUCATIONCollege of Visual and Performing Arts, Syracuse UniversityMaster of Fine Arts in Advertising DesignA comprehensive 3-year program comprising 60 academic credits, with a curriculum that encompasses advertising and communication design, research methodology, and culminates in a final thesis and presentation.King Mongkuts Institute of Technology Ladkrabang, Bangkok, ThailandBachelor of Fine Arts in Industrial Design/Graphic DesignAn extensive 5-year program encompassing courses in design, art history, design fundamentals, engineering, andproblem-solving. Embracing a wide spectrum of creative projects, from ceramics and textiles to electronics, furniture,packaging, and graphic design, this program concluded with a mandatory year-long thesis project for graduation.Tokyo University of Agriculture, JapanGraphic and Packaging Design trainingParticipated in a 2-week training program that featured visits to renowned packaging manufacturers, design studios, andagencies, engaging in group discussions and hands-on design workshops.RECOGNITION 2021 GDUSAs American Inhouse Design Awards Identity + BrandingRisk Management Solutions Group Branding / BHG Builds People Who Build BHG Branding IHAF 2020 Creativity Awards, Honorable Mention B2B Multimedia CampaignLendit Fintech (Fintech Nexus) Conference Campaign 2019 Lendit Fintech Best in Show Booth Design BHG Financial Awards 2022 Legendary Leader / 2019 Presidential AwardMarketing Impact Player: Jan 2022, Sept 2019, Feb 2017 / Annual Marketing MVP: 2020, 2018 / Peer of the Year: 2015, 2013 / Best Attitude: 2019, 2016, 2015, 2014, 2013 2016 CNY Successful Business Women Awards Honoree Creative Services 2006 Pro-Comm Awards Best of Division, Agency Promotion Materials 2004 ADDY Silver Advertising Self-Promotion, Special Event Materials 2004 How International Design Citation of Excellence, Invitations/Announcements Work featured in Exploring Typography book by Tova Rabinowitz |
