| Candidate Information | | Title | Social Media Public Relations | | Target Location | US-TX-Dallas |
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Click here or scroll down to respond to this candidateProfileMy 23-year career spans PR, corporate communications, branding and marketing, I am an empath who believes in humanity and possibly makes the most delicious chocolate chip cookies ever. I am a skillful and dedicated Communications & PR Executive, storyteller, kindness coach, consultant and emotional optimist with extensive experience in strategic planning, media outreach and special events/promotions. My mission is to #MakeKindLoud so that we can inspire others to help make the world a kinder place. This journey has taught me that everyone has a story and every single one of us has the ability to make a positive impact on the lives of those around us because We Belong To Each Other.ExperiencePublic Relations/Communications ExecutiveCONSULTANT 2010 PresentWorks with executives, celebrities, PR agencies, nonprofits and event producers to help them refine and promote their unique point of view. Experienced leader and team builder, consistently motivating others toward success. Skilled at building programs from strategic planning through implementation and evaluation.Skills: Relationship Building Presentation Skills Supervisory Skills Organization Skills Analytical Skills Social Media Marketing Change Communications Program Oversight Internal and External Communications External Relations External Communications Crisis Communications Campaign EffectivenessFounder and CuratorThe Kindness Summit 2019 PresentThe Kindness Summit is The Premier Kindness Event. It offers a unique blend of vision, inspiration and actionable steps to help create a kinder world. The Kindness Summit brings together a diverse group of rockstars who are showing up in life and understand we belong to each other. This signature event includes speakers, networking and entertainment. I created the event from the ground up including marketing materials, sponsorships, content creation, talent acquisition and more. The 2023 was such a success that The Kindness Summit will be in 4 cities in 2024.VP, Communications (Consultant)Accelerate 2021 2022Worked with Accelerates Chief Communications Officer as a resource to lead communications, public relations and branding across the Accelerate platform. Developed press releases and PR strategies for strategic announcements, including media relations and interview coordination. Managed LinkedIn content creation. Served on Accelerates ESG & Culture Committee and supported community investment programs, including event planning and management. Managed annual employee engagement survey. Supported the development of annual Corporate Sustainability Report, including gathering data and research. Tracked KPIs and assisted with developing Marketing Communications dashboard report. Supported CCO in developing board and investor communications, as needed.Communications ConsultantActivate Renewables 2021 2023Provided PR counsel to company leaders. Managed agency and vendor relationships. Managed all e-mail marketing campaigns within Salesforce Marketing Cloud. Created, managed and continuously updated various marketing collateral. Managed direct mail programs. Researched, wrote, edited and published case studies and customer stories. Developed post-close surveys. Researched and planned tradeshow and conference attendance and sponsorship.Branding ConsultantMassTLC 2022Interviewed company leaders about their vision for the company which allowed me to create a robust marketing plan. Their PR and Social Media efforts have soared since implementation.PR ConsultantHCK2 2019 2020Spearheaded 4 major accounts. Secured appearances on ESPN, K104 DeDe in the Morning, WGN Morning News, Good Day Dallas. Increased client's fundraising event by 216%.PublicistSay My Name PR 2022- 2023Created and implemented Go-to-Market Marketing plan for medical client. Facilitated opening of three new medical locations in the Dallas area. Orchestrated Influencer Marketing strategyVP, Account ServicesLevenson & Brinker Public Relations 2006 2008Generated more than $50 million worth of media coverage nationwide in one month for fast-casual chicken restaurant chainImplemented Executive Leadership TeamEnsured articulation of clients key messages, images and positions. Developed, recommended and managed high-level communications strategies and media relations for food, consumer and educational clients. Wrote and released all communications to the media, acted as spokesperson for clients, planned media-centered events. Hired and managed intern program.Chief Operations OfficerForney Sports Center 2009 2016Responsible for fiscal management and strategic direction for both long and short-term business and strategic plans related to the overall growth and success of the facility. Facility Spokesperson. Established relationships with industry leaders and key strategic partners. Managed the execution of all marketing initiatives. Facilitated special events. Increased participation from zero to thousands per week. Created culture and responsible for growing brand. Managed staffing duties and responsibilities. Resolved conflicts. Set and reviewed budgets and managing costs. Coordinated tournaments and facility schedule. Secured celebrity athletes to host camps and academies.Public Relations ManagerBrandEquity International 2001 2004Increased speaking engagements by 80%Featured on daily news show, ChronicleTwo articles in Boston Business JournalDeveloped PR plan and strategy. Ghostwriter for all company executives. Pitched stories to local, regional and national publications. Managed marketing associates, interns and PR/Marketing department.Marketing DirectorThe Family Peace Project 2016 2018Increased fundraising campaigns by 560%Resolved brand issues through networking and community involvementAchieved a strong, visible social media presence. Created a weekly video series, "T's Tidbits". Raised brand awareness, engagement and traffic to Facebook page. Tripled followers.EducationB.A. Communications University of DenverDenver, CO |
