Candidate Information Title Strategic Marketing Global Market Target Location US-CO-Denver Email Available with paid plan Phone Available with paid plan	20,000+ Fresh Resumes Monthly     View Phone Numbers     Receive Resume E-mail Alerts     Post Jobs Free     Link your Free Jobs Page     ... and much more Register on Jobvertise Free
Search 2 million Resumes Keywords: City or Zip:	Related Resumes Field Marketing Director Denver, CO Head of Marketing Denver, CO Digital Marketing Social Media Denver, CO Social Media Marketing Centennial, CO Marketing Manager Product Denver, CO Marketing Manager Senior Associate Denver, CO Vice President Sales and Marketing Denver, CO

Megan Lally Strategic Marketing LeaderPHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Experienced marketing andbusiness strategist with overtwo decades of industryimpact. Driver of exponentialrevenue growth throughinnovative marketinginitiatives, orchestrator ofpivotal partnerships, andcultivator of dynamicworkplace cultures. Versatileacross B2B, B2C and C2Csectors, excelling in fast-paced environments, andintegrating global teams.Revenue Driver: Ignite game-changing initiatives that turbocharge business revenue, including quadrupling revenue from $4M to $16M+ in three years.Global Market Leader: Built global teams and integrated processes and efficiencies in multiple roles. Created forum for knowledge sharing within global P&G agency.Innovation Trailblazer: Forged an unrivaled path in marketing strategy, trailblazing innovative approaches grounded in data-driven precision, market foresight, and a deep understanding of competition, catalyzing exponential business growth.Strategic Partner: A proven leader and collaborator, brokered and sealed pivotal brand partnerships that injected rocket fuel into company growth engines, ensuring the success of all parties involved. Earned seats at client board tables.Culture Catalyst: Cultivated and nurtured vibrant workplace cultures, championing empathy, fostering collaboration, and engineering the development of strong team bonds.CORE EXPERTISE+ Strategic Marketing + Financial Performance Oversight + SaaS, Digital, Retail & Shopper Marketing+ Business Strategy + Branding + Lead Gen, Customer Acquisition, Retention & Loyalty+ Team Development + Product Launches & GTM Strategies + Global Market Expansion+ Media Oversight + Innovation & Reinvention + Exec/C-suite Leadership PROFESSIONAL EXPERIENCESTRATEGIC MARKETING CONSULTANT & FRACTIONAL CMO 2009 - Current Providing business-building strategies and marketing solutions to various agencies/start-ups/companies. Franki In-house direction and oversight of marketing strategy for new social platform app of creator-led video reviews Publicis Health/Saatchi Wellness, AbbVie (pharma) Account leadership Epsilon Led Digital/Social AOR pitch for BP Oil & Gas Y&R Led Integrated marketing AOR pitch at DeVry University Zacuto Video/Film Led marketing and sales efforts. Created the first third-party partnership in Canon USAs history Federal Reserve Bank of Chicago Communications Consultant Various Clients New product launches including P&G, Walgreens, Kraft, Special K, consumer campaigns and promotions including go-to-market (GTM) planning, Shopper & Retail programs, website development and integrated digital strategies including social, display, CRM, SEO, SEM, mobile, remarketing/retargeting, analytics and data intelligence optimization. Pro bono marketing for various domestic violence organizations and women in small business logisticsMegan Lally PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE 2HEAD OF GLOBAL MARKETING Finstro (Global FinTech Start-up) 2022 Developed global team (Sydney and Manila) and processes from ground-up, creating internal strategic, creative, and tech-driven marketing department to promote Payments SaaS platform and app Created quant market research plans for SMBs to create personas for segmentation targeting purposes Led B2B marketing strategies including branding, creation of various road maps, GTM planning, CRM(Salesforce), new website and new agency relationships including oversight of omni-channel media buys Partnered with Sales teams for enablement of targeting business contacts from Enterprise to SMBs including Demand Generation, Lead Gen, ABM and Field Marketing sales enablement Collaborated with other C-suite and global team leads to optimize products including development and design of mobile app, SaaS platforms and other innovative product features and benefits, including loyalty and rewardsSVP BRAND PARTNERSHIPS Whalar (Influencer Marketing Agency) 2021 Partnered with potential brands and their agencies to understand marketing challenges and recommend/sold-in influencer marketing strategies and solutions primarily in CPG, FinServices & Gaming Oversaw influencer social media marketing programs (TikTok, Instagram, YouTube & Creator Houses) to ensure tracking against proposals/SOWs including client partnerships & SaaS sales HEAD OF GLOBAL STRATEGY, OPERATIONS & GROWTH TimeZoneOne (Strategic Creative Agency) 2018 - 2020 Hired to establish creative agency in Chicago to mirror full-service office in Christchurch, New Zealand including building teams, creating a positive culture as well as defining global strategies and measurement for internal organization, operations and growth Developed target sales list. Pitched, sold-in and worked with global clients in Travel & Tourism and CPG & Product industries in the US, Canada, Australia and New Zealand Partnered with internal teams and clients on all aspects of digital and traditional omni-channel marketing and creative/content, ensuring optimization Worked with CEO on development of ground-up B2B SaaS product that highlighted aspects of travel and tourismSVP GROUP ACCOUNT DIRECTOR Havas Worldwide (Full-Service Marketing Agency) 2011 - 2014 Clients: 4 Citibank BUs: B2C Credit Cards, B2B Credit Cards, Retail, and Enterprise Payments Grew business from $4M to $18M in three years by partnering with clients and receiving intros/recommendations to other Citi leads and business units Responsible for all aspects of running the accountsP&L, team cohesion and staffing (team of 85+), owning C-suite and exec-level relationships, and ultimately responsible for all strategic and creative deliverables Developed initiatives resulting in organic business growth and new biz wins including global card launch partnering with Citi CMOs from six countries, ideation and oversight of strategic innovation sessions, Citis revamping of Oil & Gas portfolio, positively disrupting the standards for acquisition via traditional and digital marketing and more Developed branding and direct marketing strategies that drove lead gen, user acquisition, retention, loyalty and rewards for Citi cards in global markets with favorable results, executed through content via direct mail, CRM and digital Agency partner lead to Citi and Aetna for Payers and Providers to simplify payments in the healthcare and insurance spaceVP ACCOUNT LEADER, P&G Saatchi & Saatchi X (Shopper & Retail Marketing Agency) 2010 - 2011 SR. ACCOUNT DIRECTOR, P&G, Upshot (Shopper & Word of Mouth Agency) 2006 - 2009 EDUCATIONB.A., University of Dayton London Guildhall University Wharton Executive Education