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Click here or scroll down to respond to this candidateAntonio Mrquez. // 600 NE 27th Street, apt 3202, Miami, FL 33137 // PHONE NUMBER AVAILABLE // EMAIL AVAILABLEI am a passionately curious, strategically disciplined and results driven marketing and communications strategist with a solid record of value creation helping organizations accelerate profitable growth and safeguarding reputations by applying business expertise, cultural sensitivity and the ability to inspire people to reach their potential within cross-discipline / multi-market teams. With a structured and adaptable approach, I constantly advocate the use of data and customer insights to design strategic solutions for any kind of challenges, create omni-channel marketing programs and negotiate with C-level executives. I want to continue being a reliable change agent that champions excellence, leads with well-honed people and communication skills and forges strategic alliances to create value for all parties involved.Candidate's Name
Strategic Agility and data-driven decision makingProactive ID of issues, solution design.Ability to connect, motivate and inspire teamsOptimization / ROI improving programsFinancially responsible Budget Planning, Development & Control. Business development, C-suite level Sales.CAREER HISTORYExpert Consulting, Miami, FL., Managing Director. 05/2013- present. Main achievements:Successfully launched digital and social media campaign as well as stakeholder outreach for HUD/OHC, 2023 obtaining 117% of set KPIs. Improved social media efforts as well as media relations for NOAAs Office of Space Commerce and new Media desks for DOE and NOAA using platforms such as Meltwater and LexisNexis.Accelerated profitably grow for Simplex Group, increasing customer base by 20% during 2020-21, supported double-digit profitable market growth, and elevated brand value for Sunbeam-Oster and Omron Healthcare Latin America during 2015-2018 by creating new strategic e-marketing platforms, alignment of all communications and internal teams behind single marketing themes and campaigns.Created new strategic platforms and operational plans to support Kimco Realty and The Beacon Council effectively launch new programs and products. Helped GMVCB achieve a 6% increase in visitation during 2016-2017, inspiring more effective content development and distribution efforts with the creation of new re-defined customer segments.Accentmarketing, Miami, FL., SVP Strategic Communications. 02/2011- 5/2013. Main achievements:Surpassed established sales and recruiting goals for Farmers Insurance, Kaiser Permanente, Coventry Healthcare and Dunkin Donuts goals during 2011 and 2012 in the Hispanic market by developing communications as well as new agent/ franchisee alignment strategies, guiding content development and implementing content distribution strategies.Increased officers recruiting among US Hispanics (2012-13) for the U.S. Navy achieve with the design and implementation of digital and social media platforms and outreach programs.Guided Citibank to increase their mortgage origination by 10% among US Hispanics during 2012 with new market strategies, more engaging content and more effective Channel Planning.Expert Consulting, Miami, FL, / Client Services Director, 02/2008- 01/2011. Main achievements:Surpassed franchisee, employee and investment engagement for Citibank and Arcos Dorados (McDonalds LATAM) with innovative strategies, new guides for content creation and improved digital content distribution programs as well as stakeholder outreach.Achieved 12% YOY growth in sales (2008-2010) for Royal Caribbean throughout Latin America and the US Hispanic market by creating loyalty programs as well as digital and traditional outreach campaigns to align employees and agents behind common sales and marketing goals for,. Surpassed by 15% sales objectives set for specific programs by P&G Mexico by designing and guiding the execution of promotional activities with Walmart and other regional Clients.Bromley Communications, Miami / Group Accounts Director 08/2005 01/2008. Main achievements:Guided Burger King in the achievement of 8 straight quarters of positive comparable sales in Hispanic designated stores via the implementation of new strategic planning and operating procedures on advertising, field marketing / franchisee management and local media efforts as well as managing a dedicated group of 25+ professionals in Advertising, Corporate Relations, Field Marketing, Promotions, Sponsorships and Events.At the same time, achieved an increase of 24% in Agency revenue and 15% increase in profit margins during the first 18 months in the position through widening the range of services and re-organizing the team around Client needs.Young & Rubicam Latin America/ Miami HQ.Client Services Director 01/2003 - 07/2005. Main achievements:Achieved 15% of steady revenue growth during 2003-2005, by managing the relationship with assigned Regional / Global Clients throughout the Latin America network, and actively working on business development.Successfully pitched / won key accounts (Mattel, LG and Sanford) for Latin America / Caribbean and successfully defended the Dell account through three Agency reviews.Two consecutive years (2003-2004) of +15% increase on ROI in marketing efforts with the creation of a Direct Response Media task force for specific Clients (Dell, Citibank), the design of attribution models and as pioneering regional media negotiations across LATAM for Dell and Mattel.Regional Accounts Director 06/1997 - 12/2002. Main achievements:14% YOY growth in revenue from assigned account groups during the 97-2002 period, leading the efforts that positioned Texaco as market leader throughout LATAM and maintaining profitable relationships with other managed Clients (Sony Ericsson, Aeromexico, KFC).Other career experiences: Procter & Gamble (Andean Region HQ in Venezuela) as Brand Assistant, Leo Burnett Venezuela as Account Director and JMC/Y&R Venezuela as VP Group Accounts Director.EDUCATIONUniversidad Simn Bolivar, Bachelor of Science, Chemistry / Organic Synthesis.Also, extensive courses in Strategy Development, Media Management, Business Negotiations, and Finance.OTHER SKILLSFluent in English and Spanish. Business proficient in Portuguese. Basic understanding of Italian and French.Strong analytical and project management abilities.REFERENCES:Jose Antonio Espinoza, VP Sales & Business Development LATAM, Alpha Entertainment Group.EMAIL AVAILABLE PHONE NUMBER AVAILABLEAndres Amezquita VP Global Digital Marketing, Stanley Black & DeckerEMAIL AVAILABLE / PHONE NUMBER AVAILABLE/pre> |
