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SENIOR E-COMMERCE & CONTENT MANAGERKalorik - The Legacy Companies - QEP - TwinStar Home - HAyesSmalL Kitchen Electrics, Flooring, Furniture & Luggage CategoriesStreet Address /2009 PresentPRODUCT CONTENT & DIGITAL ASSET MANAGEMENT (SALSIFY)
Achieved successful Salsify Integration, start to finish, for 19 Brands, 4 Manufacturers, 28K+ active products, in 5 countries/regions Launched automated syndication of product and enhanced contentPPC & PROMOTIONAL DIGITAL CAMPAIGN MANGEMENT
Optimized monthly ad spend budgets of up to $50K (DTC & Retailers) Achieved up to 909% growth YOY Re-negotiated over $130K in 3 day Sales Promotion A/B Tested best practices for website banners, emails, sms texts, social posts, infomercials, affiliate verbiage & landing pages Recruited and managed all affiliate marketing techniquesSEO / GOOGLE ANALYTICS
Increased ROAs by 2.49:1 Increased SEO, site traffic, & PPC conversion with Amazon/Attentive/ProfitLabs Communicated Trend Analysis to Leadership, Marketing, & Product Development Teams for new product generationPRODUCT PAGES & ENHANCED CONTENT
Cultivated relationships with 40+ OmniChannel, PurePlay, & Marketplace Accounts (Amazon, Walmart, Target, Home Depot, BestBuy, QVC, Macys, etc) Optimized product pages for upward movement on search page & SEO traffic Analyzed consumer segmentation and deployed content strategies Organized cross functional monthly meetings to deploy superior visual execution and enhanced customer experience Deployed brand landing pages via Shopify & increased site efficiency Established digital merchandising and channel strategies (including 1P vs 3P), techniques, and private label tactics / assortments for B2B & B2CREVIEW GENERATION
Created quarterly QC & QA product analysis communications, company-wide, from negative reviews and inbound customer service communication Specialized in out-of -the box methods for inexpensive review generation Monitored in house Q&A plus competitor reviews with ReviewMonitor, Yotpo, BazaarVoice, & SageMailerMANAGEMENT & REPORTING
Devised Digital Go To Market Strategies & contributed to P&L & Budget Meetings Launched new product timelines & goals Monitored Sales & KPI Metrics for Bi-Weekly Leadership Meetings Achieved up to 60% sales growth YOY on top performing products Coached up to 12 direct reports (E-com Site Merchandisers, Copywriters, Content/Marketing Managers, Social Media, & Customer Service Professionals |
