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| | Click here or scroll down to respond to this candidateEDUCATION & SKILLSUniversity of Illinois at Chicago - Street Address - 2000Bachelors in EconomicsLoyola University - Street Address -2011MBA in Economics/MarketingAPARNA SURAEmail Channel DirectorPROFILEHighly motivated individualwith a proven track record of15+ years in driving successfulemail marketing strategies.Skilled in developing andexecuting comprehensive emailcampaigns across diverseindustries, leveraging data-driven insights to deliver personalized customer experiences. A strategic leader with an ability to align emailinitiatives with business goals, optimizing open rates, click-through rates, and conversions.Effective in team management,fostering, project management collaboration, & achieving exceptional campaign execution.CONTACTPHONE:PHONE NUMBER AVAILABLEEMAIL:EMAIL AVAILABLEWORK EXPERIENCENeil Patel Accel - Email Operations Director 2022-2023Resident expert guiding team on email technology for all brandswithin the agency. Delivering email expertise, thought leadership, project management, and enforcing best practices to all functions within company.American Bar Association - Email Marketing & Automation Director 2019-2022Led daily operations and administration of the SalesforceMarketing Cloud, email and contact strategy development,email content production, list management, segmentation,Quality Assurance, deployment, testing, optimization, analyticsand reporting with unprecedented results.Cars.com Email Marketing Sr. Associate 2018 - 2019Oversaw daily management of campaign execution to ensuresuperior results. Analyze and track campaign effectivenessthrough weekly and monthly reports in partnership withmarketing analytics, including sharing insights andrecommendations to improve effectiveness.National Association of REALTORS - Email Marketing Manager2006 - 2018Create and execute email marketing campaigns and programs that are aligned with overall marketing strategies aimed at driving readership, sales and increasing member engagement. |