| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name , MBA, MSAtlanta, Georgia PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Strategic and results-oriented Senior Director of Marketing with a distinguished career driving impactful marketing campaigns and achieving revenue growth. Several years of experience leading high-performing teams in dynamic environments. Proven expertise in crafting and executing innovative marketing strategies, enhancing brand visibility, and optimizing the customer journey. Adept at leveraging data-driven insights to inform decision-making and maximize ROI. Known for cultivating collaborative relationships with cross-functional teams and driving successful product launches. Seeking to bring my leadership and marketing acumen to a forward-thinking organization poised for continued success. Marketing Strategy Marketing Experience: Product, Global/International, Channel, Consumer, Mobile Marketing, Inbound& Outbound, Non-profit, Account-Based Digital Marketing Integrated Marketing Demand & Lead Generation Brand Development Budgeting & Planning P&L B2B & B2C Search Engine Optimization (SEO) Search Engine Marketing(SEM/PPC) Programmatic & Display Advertising Social Media Marketing & Advertising Email Marketing/ Automation Lead Scoring Management Experience: Projects, Product, People e-commerce/Usability Content Marketing & Strategist Online Customer/User Experience Data Analytics CRM & CMS Tools Customer Insight Market Research Consulting Six Sigma Customer Relationship Management (CRM) Content Management System (CMS) Website Strategy & Optimization Conversion Rate Optimization E-commerce/UX/Usability Google & Bing Ads Grant Audience Analysis and Segmentation A/B Testing Lifecycle Marketing Agency/Client Exp. Vendor Management Exp. Events & Sponsorship Marketing Secured 120K digital ads grant which generated additional 25% awareness of organizations mission Created and managed Audience Analytics strategy for improved stakeholder engagement Increased social media fans/followers by 50% by constructing and implementing a creative strategy in 6 months Hired and managed high performing marketing teams Increase engagement by 15% by identifying and building audiences through segmentation and targeting strategies Surpassed web traffic goals by 100% by identifying strategic partnerships Developed a thoughtful Marketing Internship Program within 6 months of being on the job Expert in creating content strategies and digital roadmaps to increase engagement Deep understanding of the entire customer online experience from prospecting to conversion PROFESSIONAL WORK EXPERIENCESenior Director of Marketing & Engagement, Strada Education Foundation, Indianapolis (WFM) 1/1/2022 - Present Responsible for leading the strategic marketing communications and engagement analytics to amplify our mission to strengthen the link between education and employment and improve the outcomes of students. Increased overall mission impact by 15% by developing and implementing strategic Marcom campaigns Improved project efficiency by 10% by create an entire project intake process (with SLAs, creative brief and results tracker) Improved booth traffic and engagement by 7% by expanding the conference and sponsorship strategic Hired and managed a team of data analysts and provided new strategic focus on audience analysis engagement Implemented a new SEO strategy that increase video views by 50% in 2 weeks Developed marketing automation campaigns that increased engagement by 10% Director of Marketing, Strada Education Foundation, Indianapolis (WFM) 03/2021 - 12/2021 Secured 120K digital ads grant which generated additional 25% awareness of organizations mission Developed a thoughtful Marketing Internship Program within 6 months of being on the job Mentored 5+ junior marketing staff and developer future leaders of the organization Increased overall membership by 25% by developing membership and engagement audience segmentation strategies which (including messaging strategy, product, content and campaigns) Lead Manager E-Commerce/Product, AT&T, Atlanta, GA 05/2014 03/2021 Responsible for the strategy, roadmap, and feature definition of Usage, Plans & Features, TV & Broadband by creating and managing product lifecycle by developing product attributes and developing new or enhanced product feature functionality to achieve business goals for AT&T, DirecTV and U-verse on www.att.com. Increased reported Customer Satisfaction by 35% by developing survey review methodology and investigation for more than 1000 surveys per week. Amplified Task Accomplish scores by 25% by conducting 6 website user experience reviews with various cross functional teams in a monthELIE-POPE, RAQUEL PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 2 Saved company 5M by reducing customer calls regarding usage details Eliminated 75% of defects by creating a Defect Task Force of over 20 IT developers in a period of 3 months Marketing Consultant/ Director, Elie Marketing Consultants, Atlanta, GA 10/2013 05/2014 Responsible for creating and implementing online marketing strategies for Universities and CPG companies. Increased social media fans/followers by 50% by constructing and implementing a creative strategy in 6 months Acquired 20% of new customers by engineering an integrated direct and digital marketing campaign in a 6-month period Slashed marketing expenses by 25% by cutting all unnecessary costs, creative thinking, and staffing only key positions in house in 30 daysDirector of Marketing, Programs, Strategy & Operations, Liaison Technologies, Atlanta, GA 03/2013 10/2013 Responsible for executing direct response and lead generation marketing initiatives to increase sales and profitability for the enterprise, mid-market, and channel teams. Averted wasteful spending 45% by restructuring 9-person team within first 30 days on the job Reinvigorated underperforming marketing team, directly leading to 40% increase in lead generation. Augmented MQLs by 20% by streamlining our Marketo and SalesForce.com databases in a 3-month period Improved team satisfaction by 15% by conducting training, implementing team activities and empowered staff within 6-month period Identified and managed the lifecycle marketing opportunities across customer journey, leveraging journey mapping Project Manager/Web Analytics (3-month Contractor), AT&T, Atlanta, GA 01/2013 03/2013 Managed the Customer Experience Optimization (CEO) issue submission site including entering, triaging, prioritizing, & moving issues through the issue resolution processDirector, Marketing Optimization, CCP Games, Atlanta, GA 05/2011 12/2013 Responsible for creating and implementing all global digital marketing strategies for EVE Online & DUST514 on Sony PS2 Implemented integrated marketing campaigns decreasing customer acquisition costs by 15%. Acquired 50 % more fans/followers by A/B testing and creating gender & geo campaigns in a 3-month period Augmented Global revenue by 20% by reviewing copy on all marketing campaigns and optimizing current marketing assets Economized French, German and Russian digital campaigns by 100% by reviewing all content in-house and not using outside agencyDirector, Marketing, FleetCor, Atlanta, GA 03/2008 05/2011 Responsible for acquiring new companies/ generating fleet card applications thru lead and demand generation Managed 11- Marketers, analysts, and sales reps and responsible for creating online and off-line marketing acquisition strategies for portfolios including Chevron, BP and CITGO. Launched of 7 Websites and 15 landing pages for portfolios including Chevron, BP and CITGO Improved online conversion rates by 5% by creating effective online marketing strategies using Google AdWords & Analytics Surpassed web traffic goals by 100% by identifying strategic partnerships Director, Internet Marketing, FleetCor, Atlanta, GA 05/2007 03/2008 Decreased cost per acquisition from $300 to $70 by analyzing and optimizing campaign using Google Analytics Increased visits by 278% by creating a robust SEO strategy using blog articles and keywords strategies Grew online conversions by 50% by testing keywords, creative and landing pages in a 12-month period Achieved #1 position for organic/unpaid search for all industry keywords in less than 6 months, which translated into a 543% increase in all web applications/conversions over period of 18 months Launched 1-million-piece direct mail and email campaign generating over 15 million gallons, a 109% increase over one-year periodEDUCATIONGoogle Ads Fundamentals, Coursera, Atlanta, GAGoogle SEO Fundamentals, Coursera, Atlanta, GAMaster of Science/Integrated Marketing Communications, Roosevelt University, Chicago, IL Master of Business Administration/Marketing, Roosevelt University, Chicago, IL Bachelor of Arts/English-Cultural Studies, McGill University, Montreal, QC |
